This study aims to identify the role of advertising in image building of insurance corporations, by studying the effect of advertised message and advertising medium on corporate image held in clients' mind. A questionnaire was administered on a rando
m sample of clients of insurance companies 400 forms of the questionnaire were distributed but only 370 of them were valid. Results indicate that advertised message and advertising medium affect corporate image however, the effect is low, The corporate image formed by advertising was unclear due to lack of insurance companies' interest in advertising to form corporate image in clients' mind, this isin addition to factors represented in other elements of promotional mix which have more influence and contribute in building corporate image.
The study aimed to look at the reality of the application of
information and communication technology in small and medium
enterprises in Syria, and stand on the most important requirements
for effective use of this technology is effective. The stu
dy sample
included an administrative 96 in a number of small and medium
enterprises in the cities of Latakia and Tartous during the first half
of 2015 represented. the most prominent results of the study that the
most important requirements for activating the use of technology in
institutions under consideration is the availability of qualified
trained and reduce the cost of the use of technology and the
development of the necessary infrastructure, In addition to the type
of activity, which plays an important role in the extent of the use of
technology.
The research aims to identify the views of the workers of the Directorate of Culture
libraries in Tartous towards the use of information technology (computers and the
Internet), and to achieve the objectives of the research questionnaire was develo
ped and
distributed to a sample of workers in libraries, and using appropriate statistical tests of the
most important results:
1- Workers in cultural libraries believes that the use of information technology
develops the work of libraries, which is necessary in indexing and retrieval, and organizing
groups, and eliminates the role of workers, which is at the same time does not lead to the
reluctance of workers, as it does not impede the work of the beneficiaries, and is essential
in organizing the loan.
2- characterized the views of workers in the cultural libraries towards the use of
information technology (computers and the Internet) positive nature of the increase in
years of practical experience in the field of computer, high academic qualification, and
follow training courses in the field of IT.
In modern economic variables, Small and Medium-Sized Enterprises are particularly
significant, necessitating their development to stay in line with these changes and to
improve their competitive ability in the existing world market. This research a
ims to clarify
and specify the role of business frames in supporting Small and Medium-Sized Enterprises
in Syria. The data are collected through a pre-designed questionnaire directed to those
employees, in addition to few face-to-face interviews. We have obtained some important
results and offered the suggestions that contribute to the development of the performance
of Small and Medium-Sized Enterprises in Syria.
This research aims to find out the impact of some internal factors such as the
environment and appropriate and its role in increasing the turnout of shoppers on shopping
centers in the Syrian Coast, thus find out the extent of influenced of demand
for shopping
centers by these two factors.
Research primary information were collected through a questionnaire was distributed
to an appropriate sample of shopping centers attendees, the data were analyzed by the
SPSS statistical program. After the study and analyze the research reached to some of the
important results:
1- There is a clear Correlation between the clean and comfortable shopping
center environment and also good convenience on the one hand and increasing turnout for
shopping centers in the Syrian coast on the other hand.
2- The research confirmed that there is a shortening of attention to aspects of
the environment and appropriate in the shopping centers located in the Syrian Coast.
3- The research found some observations as well such as lack adequate and
varied restaurants in shopping centers, and lot of shoppers they don’t consider the studied
shopping centers as a major shopping destination.
هدفت هذه الدراسة إلى التعرف على أثر الابتكار التسويقي (الابتكار على مستوى الأفراد, الابتكار على مستوى الإجراءات, الابتكار على مستوى التكنولوجيا) على جودة الخدمات الصحية بأبعادها (الاعتمادية, الملموسية, الاستجابة, الأمان, التعاطف) في مشفى الباسل بطرطو
س.
تم جمع البيانات الأولية للبحث من خلال استبيان تم توزيعه على عينة ملائمة من مجتمع البحث, و تم تحليل هذه البيانات من خلال برنامج الـ SPSS الإحصائي. و لاختبار فرضيات الدراسة تم استخدام تحليل الانحدار البسيط و الانحدار المتعدد.
This study aimed to identify the impact of the fields of
organizational change (structural change, technological change, and
change in individuals) on the job satisfaction of workers at the
martyr Ali Nasr's Hospital in Tartous.
This study aimed to identify the impact of the transformational
leadership(Charismatic influence, individualized consideration) on
the organizational change Management at public Hospitals in the
Syrian Coast.
Research primary information were col
lected through a
questionnaire was distributed to a simple random sample of research
community, the data was analyzed by the SPSS statistical program.
After the study and analysis the research reached to some of the
important results:
1- There is a correlation relationship between the dimensions of
the transformational leadership and the organizational change
Management.
2- There is a significant impact of the Charismatic influence and
individualized consideration on the organizational change
Management.
This research aims to identify the relative importance of television
advertising without other types of advertising, and that’s for the
Syrian consumers of electronic products in Homs. Besides how it
affects their purchasing behavior by identifyin
g the role of
television advertising of acceptable quality to Syrian consumers in
restricting their awareness of the advertised goods, then leading to
be paid attention. This research had included three independent
variables that include awareness, interest, and the ads quality. A
study of the affect of these variables had been made on the
dependent variable which is the purchasing behavior of the Syrian
consumer. After data analysis through statistical analysis program
SPSS.
The researcher addresses the role of enabling employees to increase job
satisfaction in public hospitals of the Syria coast. The research aimed to study
the role played by the dimensions of selected empowerment and to identify the
extent of their
impact on job satisfaction in the provinces of Tartous and
Lattakia and then provide a set of proposals for the managers of these
hospital,to increase the degree of job satisfaction among workers in the those
hospitals.
