Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userأثر الابتكار التسويقي على جودة الخدمات الصحية من وجهة نظر المرضى في مشفى الباسل بطرطوس
1323
1 51
0
(
0
)
Added by
Tishreen University ورقة بحثية
Publication date
2014
fields
Business Management
and research's language is
العربية
Created by
Shamra Editor
Ask ChatGPT about the research
هدفت هذه الدراسة إلى التعرف على أثر الابتكار التسويقي (الابتكار على مستوى الأفراد, الابتكار على مستوى الإجراءات, الابتكار على مستوى التكنولوجيا) على جودة الخدمات الصحية بأبعادها (الاعتمادية, الملموسية, الاستجابة, الأمان, التعاطف) في مشفى الباسل بطرطوس. تم جمع البيانات الأولية للبحث من خلال استبيان تم توزيعه على عينة ملائمة من مجتمع البحث, و تم تحليل هذه البيانات من خلال برنامج الـ SPSS الإحصائي. و لاختبار فرضيات الدراسة تم استخدام تحليل الانحدار البسيط و الانحدار المتعدد.
No English abstract
References used
CAVUSGILl, S.T; ZOU, S, Marketing Strategy –Performance relationship: An Investigation of the Empirical Link n Export Market Ventures. Journal of Marketing U. S. A. VOL. 58, N°. 1, 1994, 1-21
DAVID, L.L; ALBERT, J.B, consumer Behavior Concepts and Applications. 4th, ed., Mac Grow – Hill inc , New York, 1993, 254-259
DAIVID, G; DAVIS, S.total quality,MAC Milan college publishing,New York,1994
rate research
Read More
انطلاقاً من هدف البحث، وضعت استبانة سهلة الاستخدام بهدف كشف جودة الرعاية الصحية المقدمة في المستشفيات التعليمية السورية للمرضى و من وجهة نظرهم. فضلاً عن أن هذه الأداة كانت موضع اختبار لبيان مدى صلاحيتها و الوثوقية بها و قدرتها على التمييز بين مستويات و مكونات عدة للرضا.
This study aimed to identify the level of quality of health services provided in health centers in the province of Lattakia (supervision area of al-Shamia). It also determined the level of satisfaction of beneficiaries on health services provided in
these centers. The study community consisted of families who went repeatedly to the health centers in the area. The researcher has used the descriptive analytical method to measure the satisfaction of the beneficiaries with the quality of health services provided in the centers. A questionnaire has been designed and distributed among the beneficiaries families in order to measure the quality level of health services in the centers. Data has been also studied and analyzed by using the SPSS program. After analysis of the data, there was clearly lack of quality of health services provided in health centers al-Shamia supervision area, according to the dimensions of quality of health services (tangibility, reliability, power of responsiveness, empathy, trust and safety) from the viewpoint of the beneficiaries of the services provided
our goal through this research to determine affecting
health services in the mortality rates in Syria and reduced to a smaller number
of default variables (factors), and provide mathematical models reflect the
estimated the impact of health servic
es in the studied mortality rates in Syria,
where we turned to the style factor analysis in the reduction of the number of
health services variables, and then multiple linear regression method in the
study of the decline of deaths variables on the health service factors and
reached a result, three mathematical models estimated the impact of health
services in deaths in Syria.
The aim of this study is to measure the quality of the service provided by the Syrian
Telecommunications Company from customers’ point of view. Tishreen Telephone
Exchange in Lattakia was examined using the SERVQUAL standard which is modified by
a
dding two dimensions; network quality and communication.
The study shows the process of measuring the quality of provided fixed telephone services
in terms of difference between what customers expect and what they actually receive. The
data was collected using a questionnaire designed by Parasuraman and others. 200
questionnaires were randomly distributed to the company's customers.
The results of the study indicate that there is a gap in all dimensions (Tangibility,
reliability, responsiveness, assurance, empathy, network quality and communication) and
that customers' expectations exceed what the company actually provide. The study
concluded with some recommendations including the necessity of improving the quality of
service, training the staff and adopting quality as a basic standard for work.
This study aimed to identify service quality level provided at hotels in Lattakia from
the guests' point of view. It also determined the satisfaction level of beneficiaries of hotel
services provided in research community and how guests evaluate th
e actual performance
of the hotel services provided at Afamia Rotana Hotel according to the quality hotel
services dimensions differently.
The research community consisted of Afamia Rotana Hotel guests. The researcher
has used the case study method and depended on descriptive approach to measure the
satisfaction of the beneficiaries with the quality of hotel services provided in the hotel. A
survey has been designed and distributed among the guests in order to measure the quality
level of hotel services in the research community. Then the researcher analyzed the survey
results by the Statistical Package for the Social Sciences (SPSS). The research concluded
that there was a clearly lack of quality of hotel services provided at the research
community according to the dimensions of quality of hotel services (tangibility, reliability,
power of responsiveness, empathy, trust and safety).
So the study has provided a set of recommendations, including making more efforts
to spread the quality culture at hotels, taking care of customers personally through the
accuracy of the performance, speed of implementation and courteous treatment, in addition
to developing a quality strategic plan in the research community.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
