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Register a new userThe Role of Environment and Appropriate in Turnout for Shopping Centers "A Survey Study on Shopping Centers in the Syrian Coast"
دور البيئة و الملاءمة في الإقبال على مراكز التسوق "دراسة مسحية على مراكز التسوق في الساحل السوري"
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يهدُف هذا البحث إلى معرفة تأثير بعض العوامل الداخلية. كالبيئة و الملاءمة، و دورها في زيادة إقبال المتسوقين على مراكز التسوق في الساحل السوري, و بالتالي معرفة مدى تأثر الإقبال على مراكز التسوق بهذين العاملين. تمَّ جمع المعلومات الأولية للبحث من خلال استبيان تم توزيعه على عيّنة ملاءمة من مرتادي مراكز التسوق في الساحل السوري. و تم تحليل هذه البيانات من خلال برنامج الـ SPSS الإحصائي. و بعد الدراسة و التحليل كان من أهم نتائج هذا البحث: 1- وجود ارتباط واضح فيما بين بيئة مركز التسوق المريحة و النظيفة و أيضاً الملاءمة الجيدة من جهة و زيادة الإقبال على مراكز التسوق في الساحل السوري من جهة أخرى. 2- أكد البحث على وجود قصور في الاهتمام بنواحي البيئة و الملاءمة في المراكز الموجودة في منطقة الساحل السوري. 3- سجل البحث مجموعة من الملاحظات أهمها عدم توفر مطاعم كافية و متنوعة في مراكز التسوق, و عدم اعتبار الكثير من أفراد العينة لهذه المراكز بوصفها مقصداً رئيساً للتسوق.
This research aims to find out the impact of some internal factors such as the environment and appropriate and its role in increasing the turnout of shoppers on shopping centers in the Syrian Coast, thus find out the extent of influenced of demand for shopping centers by these two factors. Research primary information were collected through a questionnaire was distributed to an appropriate sample of shopping centers attendees, the data were analyzed by the SPSS statistical program. After the study and analyze the research reached to some of the important results: 1- There is a clear Correlation between the clean and comfortable shopping center environment and also good convenience on the one hand and increasing turnout for shopping centers in the Syrian coast on the other hand. 2- The research confirmed that there is a shortening of attention to aspects of the environment and appropriate in the shopping centers located in the Syrian Coast. 3- The research found some observations as well such as lack adequate and varied restaurants in shopping centers, and lot of shoppers they don’t consider the studied shopping centers as a major shopping destination.
References used
ANSELMSSON, J. Sources of Customer Satisfaction with Shopping Malls: A Comparative Study of Deferent Customer Segment, International Review on Retail, Distribution and Consumer Research, Sweden, 2006
BORGERS, A.; VOSTERS, C. Assessing Preferences for a Mega Shopping Centre in the Netherlands: A Conjoint Measurement Approach. Journal of Retailing and Consumer Services, Netherlands, Vol. 18, N°.4, 2011, 322-332
HEMALATHA, K.G.; JAGANNATHAN, L.; RAVICHANDRAN, K. Shopping Behavior in Malls in Globalised Economies, 3rd IIMA Conference on Marketing Paradigms for Emerging Economies, 2009, 308-312
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covering
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been collected through a questionnaire designed to measure market orientation and
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Project risk management plays a pivotal role in the decision-making process, this research
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The researcher had followed the survey method in his study, and the study population was
included all construction companies operating in the Syrian coast. The researcher adopted
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communication) is a positive and significant relationship, and risk management as a whole explain
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The most important recommendations reached by the researcher that the contraction firms
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هدفت هذه الدراسة إلى تعرف أثر القيم الثقافية المرتبطة بالمجتمع (الفردية، السن، العائلة، الجنس، التعاون، التنوع) في الأفراد نحو مراكز التسوق (المول). و العوامل المؤثرة في اختيار منفذ التسوق.
من أجل تحقيق أهداف الدراسة و اختبار الفرضيات، طُورت استبانة
لجمع البيانات من العينة، و باستخدام برنامج التحليل الإحصائي SPSS تم التوصل إلى عددٍ من النتائج، أهمها: توجد اختلافات بين الأفراد حسب متغيرات الدراسة، كما يوجد أُثر للقيم الثقافية المرتبطة بالمجتمع في اتجاهات الأفراد نحو مراكز التسوق تتعلق بالفردية و العائلة و التعاون و التنوع، و لكن لا يوجد أثر للسن و الجنس في تلك الاتجاهات. و توصلت الدراسة إلى بعض التوصيات لجعل مراكز التسوق أكثر جاذبية
باستخدام الأدوات التسويقية بما يتناسب و قيم الثقافة للمجتمع.
This study aimed to identify the impact of the transformational
leadership(Charismatic influence, individualized consideration) on
the organizational change Management at public Hospitals in the
Syrian Coast.
Research primary information were col
lected through a
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community, the data was analyzed by the SPSS statistical program.
After the study and analysis the research reached to some of the
important results:
1- There is a correlation relationship between the dimensions of
the transformational leadership and the organizational change
Management.
2- There is a significant impact of the Charismatic influence and
individualized consideration on the organizational change
Management.
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