This research aimed to analyze the economic efficiency of marketing citrus
at the level of farmers in Syria in order to determine the marketing
performance and problems facing farmers. 380 farmer stratified samples were
taken from villages in both
Latakia and Tartous provinces according to the
contribution of each province in total country production. Results showed that
the marketing options available to farmers focused on two major methods: selfmarketing
in domestic markets, and production leasing to dealers, which both
accounted for 53.9% and 44.3% of total quantities marketed of the samples,
respectively.
The research aimed at assessing marketing efficiency of dairy products in
Jordan and Syria, to assess the linear regression function. The results indicate
that the proportion of total marketing costs for Syrian milk products less than
1%, which is
less than the costs of marketing products of Jordan, which was
estimated at 5%. The marketing margin in Jordan and Syria profit. And
marketing efficiency index (95%, 99%) of Jordan and Syria, respectively,
which indicates the low cost of production and marketing in Syria than Jordan.
Simple regression function was estimated by the impact of marketing costs,
where the marketing costs of Syrian products same impact on production costs
in jordan, orientation towards the export of surplus products for the Syrian
market needs to Jordan, to take advantage of the exchange rate difference.
The research aims to estimate the marketing efficiency of rain-fed cumin crop in Malikya
area (Al-Hassaka governorate),this in order to reach the estimation of the total costs of marketing
functions, medium and marginal costs, and estimate the econ
omic volumes of marketed quantities
of cumin. This study main problem lies in the search for high marketing costs of latency. Find
carried out based on cross-sectional data, that were collected from a random sample of some cumin
farmers and traders in Malikya area (88 farmers from 24 villages, and 12 trader cumin), And
adopted in the implementation of research analysis method rebound with a single equation, to
explain the relationship between marketed quantities of cumin as an independent variable, and the
value of its marketing costs as the dependent variable. Results of the analysis showed that the value
of the coefficient of determination (R Square) amounted to 0.841, and this means that the quantity
of marketed cumin explain 84.1% of the changes in the marketing costs of cumin, The results of
econometric analysis also showed the presence of deviations between marketed quantities of
cumin, and the size of optimal marketed quantities due to higher overall marketing costs, medium
costs, and marginal costs for the quantities marketed, means increased current cost of marketing for
one kilogram of cumin, from those achieved for marketing efficient g by (2.1) SP / kg,
furthermore, the application results of equations, measuring marketing efficiency (which relied on
total production costs, the current cost of marketing the crop cumin, and the selling price per
kilogram of it) showed that, the value of marketing efficiency amounted to about 88.29% and
50.53% depending on the indices marketing efficiency (equations 1 and 2 ) respectively , While the
value of marketing efficiency (which relied on total production costs, and the optimum marking
cost of the cumin, and the selling price per kilogram of it), about 90.54% and 52.73% depending on
the indices marketing efficiency (equations 1 and 2), respectively, The research found a set of
recommendations, such as establishing a marketing institution that oversees the operations of sale
and marketing of medicinal and aromatic plants Group, and market surveillance in order to prevent
monopoly, and improve the performance of marketing functions that traders provide when
marketing of medicinal and aromatic products that, in order to reduce the costs of marketing, and
delivery to consumers at the best prices.
The objective of this study was to study the economic characteristics of non-irrigated
apples and grapes in Syria. The study depended on published and unpublished
data from Ministry of Agriculture and Agrarian Reform, during the period 2000 –
2014
. The data is related to the cultivated area, production costs and prices. Certain
economic indicators (net income, profitability of invested SP), as well as the most
important marketing indicators (marketing share, marketing margin, marketing
efficiency) were estimated, to clarify the progress in the marketing process of these
important crops in Syria, because the farmers are still suffered from increasing
production costs and decline in their share of the price that had been paid by end
consumers, in addition to their inability to sell their production.
This research aimed to identify the value added and marketing efficiency of Syrian
sheep milk which it utilized in livestock products. The central region of Syria (Homs
and Hama) was selected, it has a comparative advantages of processing sheep mil
k
products, according to a questionnaire of sheep owners sample. The questionnaire
depended upon the type of breeding (resident, semi-nomadic and nomadic) in 2011.
This study aims to determine the role of elements of sustainable marketing mix in achieving marketing efficiency in General Company for Metallurgical Industries (Barada).
This was done using the descriptive approach. A questionnaire consisting of a
set of questions related to the studied research variables and distributed to a sample of workers in General Company for Metallurgical Industries (BARDA). The data were analyzed using the SPSS program. And the study reached a number of results.
1- There is a statistically significant relationship between the sustainable product and achieving marketing efficiency in General Company for Metallurgical Industries (Barada).
2- There is a statistically significant relation between sustainable pricing and marketing efficiency in the General Company for Metallurgical Industries (Barada).
3 - There is a statistically significant relationship between the sustainable distribution and marketing efficiency in the General Company for Metallurgical Industries (Barada).
4- There is a statistically significant relationship between the sustainable promotion and marketing efficiency in the General Company for Metallurgical Industries (Barada).
The researcher also presented a set of proposals and recommendations that are expected to help the company's employees develop the working means in the company to reach a competitive position by establishing its marketing efficiency in the Syrian market.
