This study aimed to analyze the role of a statement and marketing information
systems in the production of efficient and effective marketing information necessary to
meet the administrative needs of the rationalization of administrative decisions i
n
agricultural facilities in the Syrian coast.
To achieve the objectives of the study and answer its questions, we relied on data
relevant to the literature and previous relevant studies related to the collection, and the
operational framework we have adopted in the preparation of a questionnaire designed for
this purpose, and the researcher to conduct the necessary analysis and test hypotheses, and
arrive at a set of findings and recommendations:
The existence of some aspects of the decline in the development of effective
evidence to identify ways to prove and information processing, which requires
management attention to providing the necessary ingredients for the operation of the
marketing information system efficiently and effectively.
Low effective use of marketing information systems in the planning and translate
the goals and policy-making facilities, which calls for the need for attention to providing
the necessary planning and control of information and decision-making governance.
decline in conducting the necessary analysis of the components of the surrounding
environment, which affects the quality of decisions taken, and it requires attention to
factors surrounding the facility in the preparation and development of marketing
information systems, so as to ensure the efficiency and effectiveness of these systems.
The study showed that there is limited attention by agricultural enterprises for the
construction of marketing information systems.
This study was carried out in Lattakia province/ Syria during the 2012 season, in
order to recognize the current situation of milk marketing and detect the problems and the
obstacles that facing it in Lattakia.
The area of study included four regi
ons (latakia-Alhaffa- ALqurdaha and
Jableh)where couple of villages in each region was studied, and the raiser were divided
into categories regarding to the number of their cows. A specific questionnaires were
distributed on the keepers included the following questions: farm location, holding size, the
quantity of production, production costs, manufacturing costs (if present), packaging and
transport costs, the marketing chain for milk, the marketing costs, the marketing margin
and problems faced by the raiser.
This research was done at Syrian coast (Lattakia and Tartous) where the research
information were gather from 4 distributor area in (Tartous, Banias, Jableh, Kerdaha)
during the period 2011-2012. (20) areas were choosed and Questionnaire was used w
ith
personality interview form for tomato farmers. The results signed to presence very strong
correlation (r = 0.968) between production as dependent variable (y) and planted area at
Syrian coast level as independent variable (x), whereas correlation was average (r = 0.620)
between productivity as as dependent variable (y) and area as independent variable (x).
The results also signed that (72.98%) of producing protectorate tomato was being
marketed to wholesale market, whereas (22.07%) of production was being marketed to
tomato past factories, (4.95%) was being marketed to processor factories for exterior
export.
The research aimed at assessing marketing efficiency of dairy products in
Jordan and Syria, to assess the linear regression function. The results indicate
that the proportion of total marketing costs for Syrian milk products less than
1%, which is
less than the costs of marketing products of Jordan, which was
estimated at 5%. The marketing margin in Jordan and Syria profit. And
marketing efficiency index (95%, 99%) of Jordan and Syria, respectively,
which indicates the low cost of production and marketing in Syria than Jordan.
Simple regression function was estimated by the impact of marketing costs,
where the marketing costs of Syrian products same impact on production costs
in jordan, orientation towards the export of surplus products for the Syrian
market needs to Jordan, to take advantage of the exchange rate difference.
