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Marketing Efficiency of Manufactured Dairy Products In Jordan and Syria «A comparative study»

الكفاءة التسويقية لمنتجات الألبان المصنعة في الأردن و سورية «دراسة مقارنة»

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 Publication date 2010
  fields Agrarian Economy
and research's language is العربية
 Created by Shamra Editor




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The research aimed at assessing marketing efficiency of dairy products in Jordan and Syria, to assess the linear regression function. The results indicate that the proportion of total marketing costs for Syrian milk products less than 1%, which is less than the costs of marketing products of Jordan, which was estimated at 5%. The marketing margin in Jordan and Syria profit. And marketing efficiency index (95%, 99%) of Jordan and Syria, respectively, which indicates the low cost of production and marketing in Syria than Jordan. Simple regression function was estimated by the impact of marketing costs, where the marketing costs of Syrian products same impact on production costs in jordan, orientation towards the export of surplus products for the Syrian market needs to Jordan, to take advantage of the exchange rate difference.


Artificial intelligence review:
Research summary
تهدف هذه الدراسة إلى تقييم كفاءة تسويق منتجات الألبان المصنعة في الأردن وسوريا من خلال تحليل دالة الانحدار الخطي. تشير النتائج إلى أن نسبة تكاليف التسويق الإجمالية لمنتجات الألبان السورية أقل من 1%، وهي أقل من تكاليف تسويق المنتجات في الأردن التي تقدر بـ 5%. كما أن هامش التسويق في الأردن وسوريا يحقق أرباحًا، ومؤشر كفاءة التسويق يبلغ 95% و99% على التوالي في الأردن وسوريا. وهذا يشير إلى انخفاض تكاليف الإنتاج والتسويق في سوريا مقارنة بالأردن. تم تقدير دالة الانحدار البسيط لتأثير تكاليف التسويق، حيث أن تكاليف تسويق المنتجات السورية لها نفس التأثير على تكاليف الإنتاج في الأردن. وتوجهت الدراسة نحو تصدير الفائض من المنتجات للسوق السورية إلى الأردن للاستفادة من فرق سعر الصرف.
Critical review
دراسة نقدية: تعتبر هذه الدراسة مهمة لأنها تقدم مقارنة بين كفاءة تسويق منتجات الألبان في الأردن وسوريا، مما يتيح فهمًا أعمق لتكاليف الإنتاج والتسويق في كلا البلدين. ومع ذلك، يمكن أن تكون هناك بعض النقاط التي تحتاج إلى مزيد من التوضيح. على سبيل المثال، لم تتناول الدراسة بشكل كافٍ العوامل الخارجية التي قد تؤثر على تكاليف التسويق مثل السياسات الحكومية أو التغيرات الاقتصادية. كما أن الاعتماد على دالة الانحدار البسيط قد لا يكون كافيًا لتقديم صورة شاملة عن تأثير تكاليف التسويق على الإنتاج. كان من الممكن استخدام نماذج إحصائية أكثر تعقيدًا للحصول على نتائج أكثر دقة.
Questions related to the research
  1. ما هي نسبة تكاليف التسويق الإجمالية لمنتجات الألبان السورية مقارنة بالأردن؟

    نسبة تكاليف التسويق الإجمالية لمنتجات الألبان السورية أقل من 1%، بينما في الأردن تقدر بـ 5%.

  2. ما هو مؤشر كفاءة التسويق في الأردن وسوريا؟

    مؤشر كفاءة التسويق يبلغ 95% في الأردن و99% في سوريا.

  3. ما هو الهدف الرئيسي من هذه الدراسة؟

    الهدف الرئيسي هو تقييم كفاءة تسويق منتجات الألبان المصنعة في الأردن وسوريا من خلال تحليل دالة الانحدار الخطي.

  4. ما هي التوصية التي قدمتها الدراسة بخصوص تصدير الفائض من المنتجات؟

    توصي الدراسة بتصدير الفائض من المنتجات للسوق السورية إلى الأردن للاستفادة من فرق سعر الصرف.


References used
Agatha Popescu. (2009). Analysis of milk production and economic Efficiency in dairy farms. Lucrări ştiinţifice Zootehnie şi Biotehnologii, vol. 42 (1). Pages 507 –512
Andrew M. Mckenzie, Mathew T. Holt. (1998). Market Efficiency in Agricultural Futures Market, American Agri. Economic Annual Meeting in Salt Lake City. pp: 1- 14
Boyle, G. E. (2004). The Economic Efficiency of Irish Dairy Marketing Co- Operatives. Journal of Agribusiness, Volume 20, Issue 2, Pages143 – 153
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