The search aims to give a total idea about the resent situation of apples marketing in
Syria generally, and Tartous Province, specially. 750 research forms have been organized.
Randomly(350) forms have been distributed to apples farmers in Tartous,
and(92)
consumers, (65) ones to each trader and exporter in the wholesale markets, in Tartous
Province.
According to the results of the study the farmers, weakness in the performance of
the marketing operations is the reason of problems and difficulties that apples marketing
suffer from it, where the Calibration and choosing the type of the cans according to the
capacity and the recommendations of market in terms of quality and quantity when
determining the marketing appointment.
The study has also taked about rising of apple's marketing margin and lowing of
apple's marketing efficiency .So the study explained the reason of apple's marketing
weakness and gave recommendations to improve it .
The research aimed at assessing marketing efficiency of dairy products in
Jordan and Syria, to assess the linear regression function. The results indicate
that the proportion of total marketing costs for Syrian milk products less than
1%, which is
less than the costs of marketing products of Jordan, which was
estimated at 5%. The marketing margin in Jordan and Syria profit. And
marketing efficiency index (95%, 99%) of Jordan and Syria, respectively,
which indicates the low cost of production and marketing in Syria than Jordan.
Simple regression function was estimated by the impact of marketing costs,
where the marketing costs of Syrian products same impact on production costs
in jordan, orientation towards the export of surplus products for the Syrian
market needs to Jordan, to take advantage of the exchange rate difference.
The study is based on the cost of milk and marketing margins in dairy
farms in Jordan and estimated cost function. This study is based on a cross
section data from 33 dairy farms. In the study it was determined that the cost of
raw milk production
in dairy farms is 0.43 JD/ Kg. and the most important cost
factors are feed cost, depreciation contributing 64%, 19%, respectively of total
production cost. It was found that marketing margins of milk were 77%,
econometric estimation of raw milk function using different forms showed that
the linear model is superior to the other forms. The elasticity of the estimated
cost function is found to be 0.20.
The research aims to estimate apple marketing margin and marketing
efficiency, through the study of farm prices, and marketing functions of the
apple throughout the whole marketing process, because of their great
importance as indicators of the ma
rketing process success.
The data were collected from tow sources: the first is by frequent visits to
apple markets in the study area, the second is by questionnaire that covered
(110) apple farmers. The marketing margin and officiency were quantitively
estimated based on the applied parameters wich are coinside, with the research
nature.
The research found that the apple marketing margin was very high, and the
apple marketing efficiency was very low, and illustrated the causes of that.
This investigation also showed the most important recommendations for the
improvement the performance of the marketing functions, and enhancing the
marketing margin and officiency.
The objective of this study was to study the economic characteristics of non-irrigated
apples and grapes in Syria. The study depended on published and unpublished
data from Ministry of Agriculture and Agrarian Reform, during the period 2000 –
2014
. The data is related to the cultivated area, production costs and prices. Certain
economic indicators (net income, profitability of invested SP), as well as the most
important marketing indicators (marketing share, marketing margin, marketing
efficiency) were estimated, to clarify the progress in the marketing process of these
important crops in Syria, because the farmers are still suffered from increasing
production costs and decline in their share of the price that had been paid by end
consumers, in addition to their inability to sell their production.