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This research aimed to study some economic and marketing indicators to evaluate dairy products in small workshop in Homs governorate in 2010. Gross data of 68 samples of small –scale milk processors, 58 samples of retailers and 7 samples of wholes alers buyers were used. Results indicated that the cost of Almichelle cheese manufacturing was the highest among the products, while the least was for diluted yoghurt. The analysis results also indicated that, for margins the processor was the highest for Alhalom، Almichelle while retailers achieved the highest marketing margin for other products. Net return indicators showed that retailers achieved the highest for Albaladi and Labneh production while the processors achieved the highest net return for other products. The study concluded the need to focus on products that generate higher profit rate, manufacturing of a new low-cost products, reduce marketing parties and develop efficient information systems.
The search aims to give a total idea about the resent situation of apples marketing in Syria generally, and Tartous Province, specially. 750 research forms have been organized. Randomly(350) forms have been distributed to apples farmers in Tartous, and(92) consumers, (65) ones to each trader and exporter in the wholesale markets, in Tartous Province. According to the results of the study the farmers, weakness in the performance of the marketing operations is the reason of problems and difficulties that apples marketing suffer from it, where the Calibration and choosing the type of the cans according to the capacity and the recommendations of market in terms of quality and quantity when determining the marketing appointment. The study has also taked about rising of apple's marketing margin and lowing of apple's marketing efficiency .So the study explained the reason of apple's marketing weakness and gave recommendations to improve it .
The research aimed at assessing marketing efficiency of dairy products in Jordan and Syria, to assess the linear regression function. The results indicate that the proportion of total marketing costs for Syrian milk products less than 1%, which is less than the costs of marketing products of Jordan, which was estimated at 5%. The marketing margin in Jordan and Syria profit. And marketing efficiency index (95%, 99%) of Jordan and Syria, respectively, which indicates the low cost of production and marketing in Syria than Jordan. Simple regression function was estimated by the impact of marketing costs, where the marketing costs of Syrian products same impact on production costs in jordan, orientation towards the export of surplus products for the Syrian market needs to Jordan, to take advantage of the exchange rate difference.
The research aims to estimate apple marketing margin and marketing efficiency, through the study of farm prices, and marketing functions of the apple throughout the whole marketing process, because of their great importance as indicators of the ma rketing process success. The data were collected from tow sources: the first is by frequent visits to apple markets in the study area, the second is by questionnaire that covered (110) apple farmers. The marketing margin and officiency were quantitively estimated based on the applied parameters wich are coinside, with the research nature. The research found that the apple marketing margin was very high, and the apple marketing efficiency was very low, and illustrated the causes of that. This investigation also showed the most important recommendations for the improvement the performance of the marketing functions, and enhancing the marketing margin and officiency.
The objective of this study was to study the economic characteristics of non-irrigated apples and grapes in Syria. The study depended on published and unpublished data from Ministry of Agriculture and Agrarian Reform, during the period 2000 – 2014 . The data is related to the cultivated area, production costs and prices. Certain economic indicators (net income, profitability of invested SP), as well as the most important marketing indicators (marketing share, marketing margin, marketing efficiency) were estimated, to clarify the progress in the marketing process of these important crops in Syria, because the farmers are still suffered from increasing production costs and decline in their share of the price that had been paid by end consumers, in addition to their inability to sell their production.
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