This research aimed to study some economic and marketing indicators
to evaluate dairy products in small workshop in Homs governorate in 2010.
Gross data of 68 samples of small –scale milk processors, 58 samples of
retailers and 7 samples of wholes
alers buyers were used. Results indicated that
the cost of Almichelle cheese manufacturing was the highest among the
products, while the least was for diluted yoghurt. The analysis results also
indicated that, for margins the processor was the highest for Alhalom،
Almichelle while retailers achieved the highest marketing margin for other
products. Net return indicators showed that retailers achieved the highest for
Albaladi and Labneh production while the processors achieved the highest net
return for other products. The study concluded the need to focus on products
that generate higher profit rate, manufacturing of a new low-cost products,
reduce marketing parties and develop efficient information systems.
The search aims to give a total idea about the resent situation of apples marketing in
Syria generally, and Tartous Province, specially. 750 research forms have been organized.
Randomly(350) forms have been distributed to apples farmers in Tartous,
and(92)
consumers, (65) ones to each trader and exporter in the wholesale markets, in Tartous
Province.
According to the results of the study the farmers, weakness in the performance of
the marketing operations is the reason of problems and difficulties that apples marketing
suffer from it, where the Calibration and choosing the type of the cans according to the
capacity and the recommendations of market in terms of quality and quantity when
determining the marketing appointment.
The study has also taked about rising of apple's marketing margin and lowing of
apple's marketing efficiency .So the study explained the reason of apple's marketing
weakness and gave recommendations to improve it .
The research aimed at assessing marketing efficiency of dairy products in
Jordan and Syria, to assess the linear regression function. The results indicate
that the proportion of total marketing costs for Syrian milk products less than
1%, which is
less than the costs of marketing products of Jordan, which was
estimated at 5%. The marketing margin in Jordan and Syria profit. And
marketing efficiency index (95%, 99%) of Jordan and Syria, respectively,
which indicates the low cost of production and marketing in Syria than Jordan.
Simple regression function was estimated by the impact of marketing costs,
where the marketing costs of Syrian products same impact on production costs
in jordan, orientation towards the export of surplus products for the Syrian
market needs to Jordan, to take advantage of the exchange rate difference.
The research aims to estimate apple marketing margin and marketing
efficiency, through the study of farm prices, and marketing functions of the
apple throughout the whole marketing process, because of their great
importance as indicators of the ma
rketing process success.
The data were collected from tow sources: the first is by frequent visits to
apple markets in the study area, the second is by questionnaire that covered
(110) apple farmers. The marketing margin and officiency were quantitively
estimated based on the applied parameters wich are coinside, with the research
nature.
The research found that the apple marketing margin was very high, and the
apple marketing efficiency was very low, and illustrated the causes of that.
This investigation also showed the most important recommendations for the
improvement the performance of the marketing functions, and enhancing the
marketing margin and officiency.
The objective of this study was to study the economic characteristics of non-irrigated
apples and grapes in Syria. The study depended on published and unpublished
data from Ministry of Agriculture and Agrarian Reform, during the period 2000 –
2014
. The data is related to the cultivated area, production costs and prices. Certain
economic indicators (net income, profitability of invested SP), as well as the most
important marketing indicators (marketing share, marketing margin, marketing
efficiency) were estimated, to clarify the progress in the marketing process of these
important crops in Syria, because the farmers are still suffered from increasing
production costs and decline in their share of the price that had been paid by end
consumers, in addition to their inability to sell their production.