Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userThe role of sustainable marketing in achieving marketing efficiency Field study in the General Company for Metallurgical Industries /Barada/
600
0 0
0.0
(
0
)
Added by
Tishreen University مقالة
Publication date
2020
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
Ask ChatGPT about the research
This study aims to determine the role of elements of sustainable marketing mix in achieving marketing efficiency in General Company for Metallurgical Industries (Barada). This was done using the descriptive approach. A questionnaire consisting of a set of questions related to the studied research variables and distributed to a sample of workers in General Company for Metallurgical Industries (BARDA). The data were analyzed using the SPSS program. And the study reached a number of results. 1- There is a statistically significant relationship between the sustainable product and achieving marketing efficiency in General Company for Metallurgical Industries (Barada). 2- There is a statistically significant relation between sustainable pricing and marketing efficiency in the General Company for Metallurgical Industries (Barada). 3 - There is a statistically significant relationship between the sustainable distribution and marketing efficiency in the General Company for Metallurgical Industries (Barada). 4- There is a statistically significant relationship between the sustainable promotion and marketing efficiency in the General Company for Metallurgical Industries (Barada). The researcher also presented a set of proposals and recommendations that are expected to help the company's employees develop the working means in the company to reach a competitive position by establishing its marketing efficiency in the Syrian market.
No English abstract
Artificial intelligence review:
Research summary
تهدف هذه الدراسة إلى تحديد دور عناصر المزيج التسويقي المستدام في تحقيق الكفاءة التسويقية في الشركة العامة للصناعات المعدنية /بردى/. اعتمدت الدراسة على المنهج الوصفي الإحصائي، حيث تم تصميم استبيان مكون من مجموعة من الأسئلة المتعلقة بمتغيرات الدراسة المدروسة، وتم توجيهها لعينة من العاملين في الشركة. تم تحليل البيانات باستخدام برنامج SPSS. توصلت الدراسة إلى وجود علاقة ذات دلالة إحصائية بين المنتج المستدام، التسعير المستدام، التوزيع المستدام، والترويج المستدام، وتحقيق الكفاءة التسويقية في الشركة. قدمت الباحثة مجموعة من التوصيات التي من المتوقع أن تساعد الشركة في تطوير سبل العمل للوصول إلى مركز تنافسي عالٍ في السوق السورية. من بين هذه التوصيات ضرورة تطبيق استراتيجية التسويق المستدام بأبعادها في الشركة، تعزيز التسويق الاجتماعي، وسن التشريعات التي تحمي البيئة من التلوث والهدر.
Critical review
تعتبر هذه الدراسة خطوة مهمة نحو فهم دور التسويق المستدام في تحقيق الكفاءة التسويقية، إلا أن هناك بعض النقاط التي يمكن تحسينها. أولاً، حجم العينة المستخدمة في الدراسة صغير نسبياً (42 عامل)، مما قد يؤثر على تعميم النتائج. ثانياً، لم تتناول الدراسة بشكل كافٍ التحديات التي قد تواجه الشركة في تطبيق استراتيجيات التسويق المستدام في ظل الظروف الاقتصادية الصعبة. ثالثاً، كان من الممكن أن تكون الدراسة أكثر شمولية إذا تضمنت مقابلات مع العملاء لفهم ردود فعلهم تجاه المنتجات المستدامة. أخيراً، كان من الأفضل تقديم تحليل مقارن مع شركات أخرى في نفس القطاع لتقديم صورة أكثر وضوحاً عن الكفاءة التسويقية.
Questions related to the research
-
ما هو الهدف الرئيسي من الدراسة؟
الهدف الرئيسي من الدراسة هو تحديد دور عناصر المزيج التسويقي المستدام في تحقيق الكفاءة التسويقية في الشركة العامة للصناعات المعدنية /بردى/.
-
ما هي المنهجية التي استخدمتها الباحثة في الدراسة؟
استخدمت الباحثة المنهج الوصفي الإحصائي، حيث تم جمع البيانات من خلال استبيان موجه لعينة من العاملين في الشركة، وتم تحليل البيانات باستخدام برنامج SPSS.
-
ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى وجود علاقة ذات دلالة إحصائية بين المنتج المستدام، التسعير المستدام، التوزيع المستدام، والترويج المستدام، وتحقيق الكفاءة التسويقية في الشركة.
-
ما هي التوصيات التي قدمتها الباحثة لتحسين الكفاءة التسويقية في الشركة؟
قدمت الباحثة توصيات تشمل ضرورة تطبيق استراتيجية التسويق المستدام بأبعادها، تعزيز التسويق الاجتماعي، وسن التشريعات التي تحمي البيئة من التلوث والهدر.
References used
No references
rate research
Read More
The objective of this study is to determine the role of marketing knowledge in achieving creativity direction at the General Company for Bottling Water (Boukein). This was done by using the descriptive statistical method. A questionnaire was designed
with a set of questions related to the studied research variables that were directed to a sample of employees in the studied company. Then, the data was analyzed using the SPSS program.
Finally, the study concluded a set of important results, including:
- There is a statistically significant effect of the marketing information system on the creative approach at General Company for Bottling Water (Boukein).
- There is a significant impact of the management of marketing knowledge on the creative approach at the General Company for Bottling Water (Boukein).
- There is a statistically significant impact of customer involvement to create knowledge on the creative approach at the General Company for Bottling Water (Boukein).
The researcher also presented a set of suggestions and recommendations that are expected to help the company's employees develop the ways of working at the company. So, the company can have a leading creative center by establishing its marketing efficiency in the Syrian market.
The research studies the current state and policy of the Joud company as an example of the resultant impact of the food industry adopting for social responsibility in marketing: packaging, physical distribution, promotion and dealing with the case of
concession. The research adopts the descriptive method and develops a questionnaire for collecting the preliminary data comprising the research samples. This questionnaire has been handed to be filled by a staff of (123) employees with responsibilities covering marketing, distribution, promotion and packaging. The fully answered questionnaires count to 118 leading to a response rate of (95.93%). The most important search results are represented in: 1- Joud company for food industries adopt the social responsibility in marketing related to packaging with a high degree and with a relativity importance reached (78.384%). 2- Joud company for food industries adopt the social responsibility in distribution related to packaging with a high degree and with a relativity importance reached (77.288%). 3- Joud company for food industries adopt the social responsibility in promotion related to packaging with a high degree and with a relativity importance reached (69.152%). 4- Joud company for food industries adopt the social responsibility in dealing with the case of concession related to packaging with a high degree and with a relativity importance reached (77.458)%.
This research aims to get an idea about the situation of using the marketing strategies in Al-Kamal Co. for Agricultural Industries and its contribution in developing the level of its performance and increasing its market share. To achieve the resear
ch objectives, questionnaire was devised and applied on a sample of the workers in the company. The research concluded the following results:
1- Al-Kamal Co. for Agricultural Industries tends to use strategies of uniqueness and promotion more than its aim to use strategy of concentration and distribution.
2- There are statistically significant differences between the marketing strategies (uniqueness, promotion and distribution) that are applied in the company and developing the level of its performance and increase its market share.
3- There are no statistically significant differences between the marketing strategies (concentration and distribution) that are applied in the company and developing the level of its performance and increase its market share.
This paper deals with the role of marketing in the banking system to increase the competitiveness of the Syrian commercial banks through the study of the relationship between each of the (banking services, pricing, promotion and distribution) and inc
reasing the competitiveness of these banks. As well as the study of the difference between the commercial banks in the public and private use of the elements of the marketing mix banking. The research on the descriptive approach, and included the research community all employees in commercial banks, public and private in the Syrian coast, totaling (527) factor, were distributed (222) identification of the workers have been identified using the law of the sample statistical re-ones (204) questionnaire response rate (91.89%), and the questionnaires were distributed between the (129) questionnaire for public banks, and (75) the identification of the private banks. And using appropriate statistical methods was reached the following results: There is a direct correlation and acceptable significant correlation between the use of a combination of banking services in the commercial banks and their ability to compete in the banking market. The existence of a positive relationship and a weak significant differences between the use of each of (the pricing of banking services, the promotion of banking services, distribution services, banking) in commercial banks and their ability to compete in the banking market.The lack of significant differences between public and private banks in the use of the elements of the marketing mix banking (banking services, pricing, promotion, distribution) to enhance their competitiveness in the banking market.
This study focuses on the role of the marketing Information system in preparation the competitive strategies in Syrian public banks. This study deals the marketing Information system and its resources and kinds, in addition to the definition of compe
titive strategies. The researcher has act appraisement the following competitive strategies in studied banks, and known marketing Information system and his role in formulation competitive strategies. the competitive strategies when applying this system. The researcher through personal interviews and giving out questionnaire too the employees and customers arrived many results which is the existence positive effect of marketing Information system on competitive strategies. In addition, there a big importance for application marketing Information system in suitable and effective form for preparation and formulation the suitable competitive strategy.
suggested questions
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
