Universities Students view analysis toward physical and academic environment in applied faculties An empirical study on Aleppo economic faculty students

This research aims to analyze students views in service characteristics which are provided in Syrian state universities, faculty of Economy as example. Two variables have been examined which were physical and academic construction. Physical construction was measured using three dimensions; library services, medical care, and supplementary services. Academic construction were as follows: teaching members, teaching styles, and books. A questionnaire has been distributed to a 100 students at the faculty of economy at Aleppo University. 82 filled questions were analyzed. Most results were about disagree or neutral.

The Impact Of Diversity in a Portfolio of Marketing Innovations to Market Share (A survey on the Syrian private banks)

The process of achieving balance in the portfolio of marketing innovations is one of successful marketing innovation's requirements in the Organization, which in turn reflects positively on the performance through distributing risks and reducing it, highlighting its importance inside modern economic environment witch characterizes by constant change and the renewable risks. The research aims to study the strategies of diversification in a portfolio of marketing innovations in the Syrian private banks and its impact to market share. To achieve this, the researcher used the Entropy index to measure the degree of diversity in the portfolio of marketing innovations. and use the hierarchical cluster analysis to categorize groups according to the variables of diversity and market share of the studied banks using Statistical Package for Social Sciences SPSS V (23) to reach Researcher to the following findings: There is a difference in the diversification strategies inside portfolio of marketing innovations for studied banks. And banks which achieve high value of the variety index are whose have high market share While the value of index was law for most of banks which their market shares are low, and therefore, researcher suggested that banks have to Develop their Business models in order to increase the value of innovative banking services and achieve differentiation in the followed diversification strategies to reduce the various risks.

Using The Model of Six Dimensions of Innovation Services To Assess Marketing Performance of Syrian Banking Sector During The Syrian Crisis (A Comparative Study between Commercial Bank of Syria and Bank Bemo Saudi Fransi)

The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it is due to the revaluation of foreign currencies into SYP using the new exchange rates. The process of identifying growth requires monitor the development of many of the basic elements of the Bank's work, So we can say that Since the beginning of the crisis so far, based on the annual reports of Syrian banks, the banking sector did not achieve any real growth.That is normal causeThe country is going through one of its most difficult times, making the economic wheel descend significantly. The research aims to study the development of innovations in banking service and their impact on marketing performance.To achieve this, the researcher used the model of six dimensions of innovation services to assess marketing performance, and has been formulated three main hypotheses were tested by Statistical Package for Social Sciences SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo outperform the Commercial Bank of Syria in the degree of innovation strategy adopted during the crisis, and there is no significant relationship between innovationin services and marketing performance.so,the researcher has proposed to study the opportunities which are created by the crisis through analyzing the internal and external environment of banks, relying on innovation activities as a strategy for optimization investment and long-term growth.

Relationship between CRM Dimensions and Banking Performance (Field study on private banks in Lattakia)

Customer Retention Management (CRM) provides a strong competitive advantage for the organization to stay in the market. It helps management to track customer interactions with the organization and allows employees access to all customer,s previous information; CRM gains its importance by creating a strategic vision to achieve the organization's goals of maintaining customers and reaching loyalty through integration with marketing policies and product development To increase the sales of the organization and to make offers that attract the target customer and interact with him in a way that ensures its preservation. The aim of the study is to define the reality of the application of CRM during the crisis period )8402-8400( in the Syrian private banks in Lattakia, and study the dimensions of customer relationship management in these banks, and then study the impact of these dimensions on the performance indicators that were measured through indicators of profitability, customer complaints, strong relationships with customers, customer satisfaction and loyalty. In order to achieve this, two main hypotheses were formulated. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important of which were the one-sample t. test, and the Pearson Correlation test. The researcher has reached several results, the most important of which is: a good evaluation of the availability of CRM dimensions in the studied banks, and there is a positive relationship between these dimensions and performance.

The Role of Social Media in Influencing on The Stages of The Purchase Process ) A field study on the customers of Syrian Mobile Telecommunications Companies)

The study aimed to study the relationship between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes, and their ability to influence customers at each stage of the purchase process, which includes:: the generation phase of the need, the stage of the search for alternatives, the stage of evaluating the alternatives, the stage of making the purchase decision, and the post-purchase phase. In order to achieve this, a main hypothesis was formulated with five sub-hypotheses. The researcher used the questionnaire technique to collect the data analyzed using statistical tests, the most important being the one-sample T. test and the Pearson Correlation test. The researcher has reached several results, the most important of which is: There is a strong positive correlation between the use of the Syrian mobile telecommunications companies' customers for social media (Facebook) for marketing purposes and all stages of the purchase process.

Level of Customer Satisfaction With the Performance of Members of Distribution Channels In Joud Company for Household and Electrical Appliances "Field Study"

The objective of the research is to determine the level of customer satisfaction with the performance of the members of the distribution channels in Joud Company for electrical household appliances according to the following characteristics: honesty, responsibility, knowledge, skills, presentation and negotiation. Through conducting a field study through which a segment of the customers who are targeting the distribution outlets of the company were targeted. The sample of the study was a soft sample from the previous society. The sample consisted of (200) individual, distributed to the customers of the company, and 176 (complete questionnaire) were retrieved and valid for the statistical analysis , With a response rate of (88%). The questionnaire was designed from 31 words distributed on five axes that included the characteristics of the members of the distribution channels. The research reached a number of results, the most important of which is that the level of customer satisfaction with the performance of the members of the distribution channels regarding the level of honesty, responsibility, knowledge, skills, presentation and negotiation in Joud Company for household and electrical appliances is high.

The Role Of Direct Marketing In Improving Customer Satisfaction (Field Study At Tishreen University)

This study aimed to determine the role of direct marketing through its means (direct mail, internet, catalog, phone) in improving customer satisfaction at Tishreen University in Lattakia Governorate. The researcher followed the descriptive and analytical approach in his study, and a set of methods, including relying on secondary and primary data through a questionnaire that was completed It was designed, and it was distributed to (179) respondents, of which (175) were retrieved, and (171) questionnaires were valid for analysis, and the research community was formed from clients of Tishreen University in Lattakia Governorate. The study concluded that there is a statistically significant relationship between Tools of direct marketing (direct mail, internet, catalog, phone) and customer satisfaction. The average of the responses of the sample members for the direct mail variable was 2.41, which indicates that the university does not send its service offers to clients via direct mail, and that the university does not send its offers to current clients only, and that the university does not formulate mail messages (marketing offers) in a personal capacity, and that the rates The response is not very high due to the use of direct mail.