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Register a new userLevel of Customer Satisfaction With the Performance of Members of Distribution Channels In Joud Company for Household and Electrical Appliances "Field Study"
مســتوى رضا العملاء عن أداء أعضاء قنوات التوزيع في شــركة جود للأدوات المنزلية و الكهربائية "دراســـــــــــة ميدانية"
2005
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Added by
Tishreen University ورقة بحثية
Publication date
2018
fields
Business Management
and research's language is
العربية
Created by
Shamra Editor
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هدف البحث إلى تحديد مستوى رضا العملاء عن أداء أعضاء قنوات التوزيع في شركة جود للأدوات المنزلية الكهربائية وفق الخصائص الآتية: الصدق و المسؤولية, و النواحي المعرفية, و المهارات, و العرض, و التفاوض. و ذلك من خلال إجراء دراسة ميدانية تمّ من خلالها استهداف شريحة من العملاء الذين يقصدون منافذ توزيع الشركة. اعتمد البحث على المنهج الوصفي, و تكون مجتمع الدراسة من عملاء شركة جود للأدوات المنزلية و الكهربائية, أما عينة الدراسة فهي عينة ميسرة من المجتمع السابق, حيث بلغت (200) مفردة, تمّ توزيعها على عملاء الشركة, و تمّ استرجاع (176) استبانة كاملة و صالحة للتحليل الإحصائي, و بنسبة استجابة بلغت (88%). تمّ تصميم "استبانة", و قد تكونت الاستبانة من (31) عبارة موزعة على خمس محاور شملت خصائص أعضاء قنوات التوزيع. توصل البحث إلى مجموعة من النتائج أهمها: أنّ مستوى رضا العملاء عن أداء أعضاء قنوات التوزيع فيما يتعلق بـ: الصدق و المسؤولية, و النواحي المعرفية, و المهارات, و العرض, و التفاوض, في شركة جود للأدوات المنزلية و الكهربائية هو مستوى مرتفع.
The objective of the research is to determine the level of customer satisfaction with the performance of the members of the distribution channels in Joud Company for electrical household appliances according to the following characteristics: honesty, responsibility, knowledge, skills, presentation and negotiation. Through conducting a field study through which a segment of the customers who are targeting the distribution outlets of the company were targeted. The sample of the study was a soft sample from the previous society. The sample consisted of (200) individual, distributed to the customers of the company, and 176 (complete questionnaire) were retrieved and valid for the statistical analysis , With a response rate of (88%). The questionnaire was designed from 31 words distributed on five axes that included the characteristics of the members of the distribution channels. The research reached a number of results, the most important of which is that the level of customer satisfaction with the performance of the members of the distribution channels regarding the level of honesty, responsibility, knowledge, skills, presentation and negotiation in Joud Company for household and electrical appliances is high.
References used
Mwangi , Ann Wairimup; Kinyua, Michael Mwangi; Theuri, M. M.; Muchiri, P. N. Evaluation of Distribution Channels For Dairy Farmers in Kieni East and West Dest Districts, Nyeri County, Kenya, European Journal of Business and Social Sciences, Vol. 4, No. 04, 2017,105-122
Duman, Teoman. Comparing The Efficiency of Distribution Methods in Home Appliance Industry, European Journal of Business and Social Sciences, Vol. 2, No.5 , 2015, 56-75
Garba, Sule, Ja’afaru. Channel Management for Household Products Companies in Nigeria, International Journal of Academic Research in Business and Social Sciences, Vol. 3, No. 2,2014, 37-45
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