The research aims to identify the impact of electronic Promotion in improving the
efficiency of the Syrian Investment Agency in attracting foreign direct investment, through
studying the relationship between the degree of using of electronic promot
ion in the Syrian
Investment Agency and increasing its market share, and to identify the most important
factors that influence on its effectiveness.
To achieve that, the research adopted the descriptive analytical method, and apply a
questionnaire to a sample of employees in the agency amounted / 38 / employees.
The research found a strong correlation between the using of electronic promotion in
the agency and increasing its market share, also a strong correlation between the
availability of personnel and technical expertise and the degree of using information and
communication technology and increasing its market share, a medium correlation between
the quality of the website and increasing the market share, and a weak correlation between
the level of diversity of the electronic promotion tools and increasing the market share.
The most important factors limiting the effectiveness of the electronic promotion in the
agency were the lack of a clear strategy for electronic promotion, and the lack of clarity of
the electronic promotion mix components.
ترويج الاستثمار
هيئات تشجيع الاستثمار
الترويج الالكتروني
الحصة السوقية
تقنيات ترويج الاستثمار
مزيج الترويج الإلكتروني
هيئة الاستثمار السورية
Investment Promotion
(Investment Promotion Agencies (IPAs
Electronic promotion
Market Share
Investment Promotion Techniques
Electronic promotion Mix
(Syrian Investment Agency (SIA
المزيد..
The process of achieving balance in the portfolio of marketing innovations is one of
successful marketing innovation's requirements in the Organization, which in turn reflects
positively on the performance through distributing risks and reducing it
, highlighting its
importance inside modern economic environment witch characterizes by constant change
and the renewable risks. The research aims to study the strategies of diversification in a
portfolio of marketing innovations in the Syrian private banks and its impact to market
share.
To achieve this, the researcher used the Entropy index to measure the degree of
diversity in the portfolio of marketing innovations. and use the hierarchical cluster analysis
to categorize groups according to the variables of diversity and market share of the studied
banks using Statistical Package for Social Sciences SPSS V (23) to reach Researcher to the
following findings: There is a difference in the diversification strategies inside portfolio of
marketing innovations for studied banks. And banks which achieve high value of the
variety index are whose have high market share While the value of index was law for most
of banks which their market shares are low, and therefore, researcher suggested that banks
have to Develop their Business models in order to increase the value of innovative banking
services and achieve differentiation in the followed diversification strategies to reduce the
various risks.
The research aims to study the effect of some demographic
variables (education, income) for consumers of chicken meat
in the province of Latakia on preferences in terms of market
share of chicken meat.