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Register a new userUsing The Model of Six Dimensions of Innovation Services To Assess Marketing Performance of Syrian Banking Sector During The Syrian Crisis (A Comparative Study between Commercial Bank of Syria and Bank Bemo Saudi Fransi)
استخدام نموذج الأبعاد الستة لابتكار الخدمات لتقييم الأداء التسويقي في القطاع المصرفي خلال الأزمة السورية (دراسة مقارنة بين المصرف التجاري السوري وبنك بيمو السعودي الفرنسي)
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Added by
Tishreen University ورقة بحثية
Publication date
2016
fields
Business Management
and research's language is
العربية
Created by
Shamra Editor
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حقق القطاع المصرفي السوري خلال سنوات الأزمة السورية أرباح اًيعود القسم الأكبر منها إلى التغير المستمر لسعر الليرة السورية مقابل العملات الأجنبية. و لأن عملية تحديد النمو تتطلب مراقبة تطور العديد من العناصر الأساسية في عمل المصرف,عندها يمكن القول بأنه منذ بداية الأزمة و حتى الآن, و استناداً إلى التقارير السنوية للمصارف السورية, لم يحقق القطاع المصرفي أي نمو حقيقي. و يعد ذلك طبيعياً مع مرور البلاد بأقسى الأوقات و الظروف, مما جعل العجلة الاقتصادية تنحدر بشكل ملحوظ. يهدف البحث إلى دراسة تطور الابتكار في الخدمة المصرفية و تأثير ذلك على الأداء التسويقي. و لتحقيق ذلك استخدمت الباحثة نموذج الأبعاد الستة لابتكار الخدمات لتقييم الأداء التسويقي و تمت صياغة ثلاثة فرضيات رئيسة, تم اختبارها بواسطة الرزمة الإحصائية للعلوم الاجتماعية Statistical Package for Social Sciences,SPSS V(23, لتتوصل الباحثة إلى عدة نتائج أهمّها: يتفوق بنك بيمو على المصرف التجاري السوري في درجة تبنيه للابتكار كاستراتيجية خلال فترة الأزمة, و لا توجد علاقة معنوية بين الابتكار في الخدمات و الأداء التسويقي. و اقترحت الباحثة دراسة الفرص التي أفرزتها الأزمة من خلال تحليل البيئة الداخلية و الخارجية للمصارف, و الاعتماد على أنشطة الابتكار كاستراتيجية للاستثمار الأمثل و النمو طويل الأجل.
The Syrian banking sector has achieved profits during the Syrian crisis, the bulk of it is due to the revaluation of foreign currencies into SYP using the new exchange rates. The process of identifying growth requires monitor the development of many of the basic elements of the Bank's work, So we can say that Since the beginning of the crisis so far, based on the annual reports of Syrian banks, the banking sector did not achieve any real growth.That is normal causeThe country is going through one of its most difficult times, making the economic wheel descend significantly. The research aims to study the development of innovations in banking service and their impact on marketing performance.To achieve this, the researcher used the model of six dimensions of innovation services to assess marketing performance, and has been formulated three main hypotheses were tested by Statistical Package for Social Sciences SPSS V (23) to reach the researcher to several conclusions, including: Bank Bemo outperform the Commercial Bank of Syria in the degree of innovation strategy adopted during the crisis, and there is no significant relationship between innovationin services and marketing performance.so,the researcher has proposed to study the opportunities which are created by the crisis through analyzing the internal and external environment of banks, relying on innovation activities as a strategy for optimization investment and long-term growth.
References used
DAS, K. Social And Innovative Banking Strategies For Sustainable Banking In India . International Journal Of Economics, Finance And Management.. 2(2), 2013, 219 – 220
GREGORY,W.; MERLO, O.Toward a Conceptual.10. Understanding of the Alleged Decline of Marketing’s Influence Within Organizations. University of Melbourne .Australia, 2003,2
GUNDAY,G.; ULUSOY, G.; KILIC, K.; ALPKAN,L. Effects of Innovation Types on Firm Performance. Faculty of Engineering and Natural Sciences, Department of Management. Turkey,2009,16-29
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The modern economic environment is characterized by its unstable
variables due to the increasing competition conditions and the great
technological development in various fields. This requires various
sectors of the economy, including banks, to co
ntinuously strive to keep
abreast of developments and to find competitive advantages that will
enable them to continue and stay in the market.
The aim of the research is to study the extent to which Syrian banks have
achieved competitive advantage based on the subjective indicators by
comparing them of the Commercial Bank of Syria and the Bank of Syria
and overseas.
A basic hypothesis was drawn up, with three sub-hypotheses, which
were tested by the Statistical Package for Social Sciences, SPSS V (23).
The researcher came up with several results, the most important of
which are: The Commercial Bank of Syria and the Bank of Syria and
overseas achieve a competitive advantage, Commercial Bank of Syria
outperforms in the indices of capital adequacy and liquidity and quality
of employees, while the Bank of Syria and overseas outperforms in the
index of information systems and technology.
The goal of achieving profit and venerate is the first thing on which commercial
banks are interested. And in order to achieve commercial bank this end,the bank must
attract and compilation of national savings in the form of bank deposits, and then
reinjected
into the national economy through the granting of credit facilities and loans aimed
at financing investment, or the Bank may direct the investment of these funds in order to
achieve a profit, and that the policy of the Commercial Bank in this regard depends on the
structure and size of deposits and maturities.
This research deals with the study and analysis of the impact of the development of
deposits in the Commercial Bank of Syria on the size of the net profit achieved during the
time period from (2000) to (2013), and the impact of the Syrian crisis on the size of those
net profits resulting from the evolution of the volume of bank deposits with the bank,
through study evolution as strings of time using including lead us statistics theory, where
the link has been studying the Commercial Bank of Syria earnings and the size of bank
deposits has a path, and therefore has been measuring the intensity and direction of the
correlation between these variables down to build a statistical model objectively reflects
the nature and direction of the relationship connectivity deposits between the Commercial
Bank of Syria on the one hand, and between the size of the net profits of the bank on the
other hand.
The research aims to study the role of internal audit in the activation of governance
in the Commercial Bank of Syria Latakia. To achieve the objectives of the research a
questionnaire was designed and distributed to (43) managers of the bank Staff
. The
researcher used the descriptive method and analytical method using the tools necessary for
the collection of evidence and data. After study and analysis was reached the following
conclusions:
1- The application of an elaborate system of internal audit leads to the activation of
governance in the Commercial Bank of Syria Latakia.
2- Making internal audit in accordance with professional standards of due diligence
leads to the activation of governance in the Commercial Bank of Syria Latakia.
3- The independence of the internal audit departments leads to the activation of
governance in the Commercial Bank of Syria Latakia.
4- The monitoring and evaluation systems and risk management procedures lead to
the activation of governance in the Commercial Bank of Syria Latakia.
The research aims at finding out the role of the electronic banking services provided
by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing
on customers' satisfaction because of its importance and its role in ac
hieving the
competitive advantage in the delivery of services in the banking sector, which represents
an area of competition between public banks and private banks. Also, it aims at stating the
extent of the employees' participation in the bank under study regarding their eagerness to
achieve customers' satisfaction.
At the end, the research presents a summary of the most important findings. It also
presents some proposals and recommendations that will further improve the level of
electronic banking services and achieving customers' satisfaction inorder to compete at a
global level through a field study using a questionnaire designed for this purpose.
The goal of this study is to identify the effect of regulatory culture with its five dimensions (Administration of change, goals achievement, group work, orientation towards the client and cultural strength) in Banque Bemo Saudi Fransi (BBSF) on the clients' loyalty that is behavioral, situational, cognitive and mandatory.
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