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Register a new userThe impact of physical evidence in achieving customer satisfaction A field study on Kiwan Palace Restaurant in Damascus
أثر الدليل المادي في تحقيق رضا العملاء (دراسة ميدانية على مطعم قصر كيوان بدمشق)
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Aِl-Baath University ورقة بحثية
Publication date
2017
fields
Business Management
and research's language is
العربية
Created by
Shamra Editor
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هدف هذا البحث لدراسة أثر الدليل المادي في تحقيق رضا العملاء و ذلك على مطعم قصر كيوان بدمشق. قام الباحث بتوزيع ( 130 ) استبيان على مجموعة من مرتادي هذا المطعم، استرد منها ( 116 ) استبيان و كان صالحاً للتحليل و هو ما نسبته 89.23 % من إجمالي المشمولين بالبحث و هي نسبة جيدة.
This research aims to study the impact of physical evidence in achieving customer satisfaction and so on Kiwan Palace restaurant in Damascus. The researcher has distributed 130 questionnaires to a group of attendees of this restaurant was which (116) refundable and valid for the analysis of a questionnaire which accounted for 89.23% of the total covered by the research which is a good ratio.
References used
Valatie A, Mary Jo,-2001- services marketing, Mc Graw- Hill,p255
E.G., John Bateson, Douglas Hoffman,-2008- Services Marketing: Concepts, Strategies, & Cases, 4th,p206
Philip, kotler,.-2003- Marketing Insights from A to Z, John Wiley & Sons, Inc., New Jersey,p154
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