This study aimed at identifying the opinion of theTeaching Staff in
the Faculty of Education at Damascus University in strategic
management Requirements importance, and in the possibility of applying
in their Faculty. The sample included 132 Teach
ing Staff in the academic
year 2010/2011.
To achieve the aim of the research a questionnaire included (72)
methods, distributed to four areas (general requirements for strategic
management, Formulating strategic requirements, application strategic
requirements, evaluation strategic requirements).
This research aims to study the effect of the organizational structure of the three
dimensions(complexity, official, central) on the effectiveness of strategic management at
the General Company of Tartous Port, To achieve this goal, a questionnaire
was developed
to achieve this goal, where the questionnaire was distributed to the research sample of
managers (at all levels), The researcher used the descriptive approachin data collection, it
was relying on statistical analysis program (spss.20) in its analysis.
The researcher found many results such: There is a positive relationship between
independent variables ( complexity, official, and central in structure) of the dependent
variable (effectiveness of strategic management), the value of the correlation coefficient
between independent variables and dependent variable 82% , and coefficient of
determination 67%, considering the port is a government company with a large volume and
subject to the laws, regulation, and strict instruction. And works in a stable environment .
The researcher recommended the need to redesign the organizational structure of the
general company of Tartous port to suit the application of strategic management
effectively, in addition the promotion of vertical and horizontal organization and informal
communications as reflected positively on the workers, and thus the effectiveness of the
organization.
The research aims at know how is the harmony between the role of Strategic
Management Process in managing the crises of the organization under study , and required
role of the Strategic Management Process in Crises Management .
The most important
results of the research is : the shortage in that harmony. The
reason is the big difference between the role of strategies design in managing the crises of
the organization under study and the required role.
While there is a good harmony of the role of the strategic implementation, strategic
control process of crises managing in the organization under study and the required role.
The recommendations: reconsider the way of design the organization mission,
strategic analysis process , audit the signs of its crises after discovering it.
Asking training responsible to imitate crises can be imitated.
The concept of competitive advantage occupies an important place in the strategic management, which is the most successful way that enables the Foundation to achieve superiority over its competitors by using the appropriate marketing strategy, as wel
l as to attract customers and increase the value perceived by them and to achieve satisfaction. The current research addresses the role of marketing strategies in creating a competitive advantage in the Syrian Commercial Bank in Lattakia Governorate, and to achieve objectives of the research was designed to identify, and applied to a sample of employees in the bank amounted to /181/ factor, and after discussion and analysis has been reached following results: The marketing strategies applied in the Syrian Commercial Bank enables the bank to obtain a competitive advantage by having a clear strategic vision for development, and his quest to study the situation of banks, competition and improve working through ongoing contact with customers, and adopt a strategy of providing promotional programs attractive and commensurate with the capabilities of the bank, and provides appropriate solutions to all problems faced by the bank, as shown by the strategy's strengths and weaknesses and considering the marketing environment internal and external. Enable marketing strategies applied in the Commercial Bank of Syria of reducing the cost of services provided to customers, and raise the quality of banking services provided, and to influence the response to the client.
