We performed in this research forecast in the direction of the index
numbers for consumer prices for ( food- clothes and shoes –
education -health- transportation communications - housing water,
electricity, gas and other fuel oils), by using Mark
ov chains in
estimating with dependence on monthly data were taken from the
central bureau of statistics in Syria during the period (1/1/2010 ,
31/12/2011) , So results were analyzed by calculating the vector of
states probabilities in the moment 0 t and using it with matrix of
transition probabilities states transition probability for forecasting in the
vector of states probabilities on the long and short range for knowing
the direction at which the index numbers may behave in the future.
The most important results of the study were instability of the beam of
the transition probabilities (high low stability) during the prediction
period, as well as for the matrix of transition probabilities.
This study aimed to identify the mental image of the brand and the concept and definition of the concept of consumer trends, and aims to analyze the impact of the mental image of the brand on the consumer trends and according to the post-cognitive an
d behavioral. To achieve this, the researcher to identify and study the dimensions of mental image and its impact on consumer trends, through a survey on the brands of sport clothes in Lattakia province, and ensure that the research community on all consumers of sports apparel in Lattakia province will be selected sample based on the standard error of the percentage equation that 95% confidence coefficient In the case that the percentage of search terms a society in which the property is available measurement = 50% shop and return to the statistical tables showing that the appropriate sample size = 384 single and the researcher distributed 520 questionnaires were recovered 500 questionnaires were 480 valid study. The researcher found the presence of a statistically significant effect between the mental image of the brand, according to the post (cognitive - behavioral) and consumer trends toward brands of sport clothes in Lattakia province. The researcher presented through this study, a set of proposals and recommendations that are expected to help brand owners to enhance consumer confidence and business Baalamthm build positive attitudes towards it.
This research aims to identify the relative importance of television
advertising without other types of advertising, and that’s for the
Syrian consumers of electronic products in Homs. Besides how it
affects their purchasing behavior by identifyin
g the role of
television advertising of acceptable quality to Syrian consumers in
restricting their awareness of the advertised goods, then leading to
be paid attention. This research had included three independent
variables that include awareness, interest, and the ads quality. A
study of the affect of these variables had been made on the
dependent variable which is the purchasing behavior of the Syrian
consumer. After data analysis through statistical analysis program
SPSS.
This study aimed at classifying householders' spending into three
levels (high, moderate and low) and identifying which of the
considered economic factors have a significant impact on the
classification and which have not. In addition, this study aimed at
deciding whether the suggested classifying model is statistically
significant or not.
This study aimed at identifying the best indicators representing economic factors
using Factor Analysis, as well as developing a mathematical model linking principal
components which represent both the economic factors and consumer spending in Syri
a
using Multi-linear regression analysis. A descriptive analytical approach is used in this
study.
The study results from Factor Analysis show that there are three principal
components which best represent the economic factors. The first component includes: the
number of workforce working for free, the number of paid workforce, consumer price
index, the average annual GDP per capita. The second component includes: interest rate,
self-employed workforce. The third component includes the number of employers.
A mathematical model is developed to link the above three components of the
economic factors and the total monthly household spending average in Syria during (
2000-2010).
This study aims to evaluate the consumer purchasing behavior who buys in order to
benefit from personal to him and members of his family in the economic crisis behavior
and to identify the choices and decisions of purchasing related to consumer goo
ds, , and all
this in order to identify new patterns Syrian consumer in crisis for actions economic
experienced by the local market about five years ago.
This was done using a descriptive approach by designing and distributing a
questionnaire to a random sample of consumers in the Syrian coast, and the data were
analyzed using spss statistical program, the researcher found that the economic crisis in the
local market have worked to change the Syrian consumer behavior. The study also showed
that this crisis has generated new patterns of behavior purchasing whether to delay and
postpone purchases of durable goods, or the emergence of rational behavior of the
rationalization of consumer spending and demand for buying used products and products
with low quality as a result of reduced purchasing power among Syrian consumers.
The study aimed to determine the level of awareness of
consumer rights with individual consumers in the province of
Homs، the detection of differences in the level of consumer
awareness of their rights، according to the variables of sex،
academic
qualification، age، monthly income. Where the study
sample size was "104" consumers، male and female، were
chosen destination sample of some markets in the city of Homs
in a way، as they dish consumer awareness of consumer rights
of scale prepared by the researcher، after verifying of validity
and reliability.
With the great development of communication and information technology, and the net spread extensively all over the world. Works’ organizations went towards electronic work environment, and we notice that Syria is trying to keep up with this developm
ent and entering electronic work environment by using works’ organizations this environment in spreading their works and products, and of spreading elements which has been used by these organizations was the online advertising.
But the effect of this advertising differs by differing of culture of each country and consumers who see this advertising, for what the cultural factors have of great effect on the consumer’s behaviour generally. So this research aims to study the effect of these cultural factors on the consumer’s behaviour towards online advertising and his acceptance the modern technology buy survey study to a group of consumers in the Syrian coast in which they distributed 209 questionnaires. One of the most important results which has been achieved is that the online advertising doesn't agree with value and habits which consumer have, also consumers prefer watching online advertising with the language which they speak with.
This study aimed to determine the effect of advertising on the purchasing behavior of the university youth and to monitor the extent of their interest in follow-up ads and the extent of its influence in addition to the quality of those ads and how th
ey believe it s and to know whether their purchase decision is related to the ads seeing or not? television advertisements is one of the most important ways of advertising in the present time, with the technological development in photography ,lighting, and communications; a combined development occurred with the format and style of the production of TV advertising, concerning its classification, method of implementation, the effects used visually and acoustically . it now has its effective psychological impact on the receiver in different countries via satellites. Depending on advertising for marketing of goods, services, and even ideas is irreplaceable nowadays.
The aim of this research is to study the main factors which are driving the Syrian consumer to visit a mall. To achieve the study goals, a questionnaire has been developed and distributed to 120 customers in five malls in Aleppo city. The results sho
ws that there are a significant and positive relationship between prices, integrated services, variety of goods, promotion, and the availability of entertainment tools. This research has provided some recommendations that able the mall store managers to understand consumer behavior to attract them to shop at malls.
