Customers' Attitude Toward Complaining and Its Impact on Customers' Complaining Behaviours :a Field Study on Mobile Telecommunication Service Sector in Syria

This study aims to recognize customers' attitude toward complaining in Mobile Telecommunication Service Sector in Syria and investigate its impact on customers' complaining behaviours , to achieve objectives of the research a questionnaire was designed and distributed to a sample of (560) customers of Syriatel and MTN mobile telecommunication companies, the data was analyzed by using a number of statistical methods in the program Statistical Package for Social Sciences (SPSS) V.17 . the results show that customers have positive attitude toward complaining ,customers are more likely to voicing their complaints to customer service employee ,in addition customers are more likely to engage in negative word of mouth than voicing their complaints to company .the results also show that customers attitude toward complaining have a positive impact on voice response ,and have a weak impact on negative word of mouth ,the study submitted some recommendations that could benefit the companies under the study.

أثر الفرق المدرك و الجودة المدركة على ولاء المستهلك للعلامة التجارية

هدفت الدراسة إلى قياس أثر كل من الجودة المدركة و الفرق المدرك في مستوى ولاء المستهلك للعلامة التجارية. و هدفت أيضاً إلى دراسة سلوك المستهلك السوري تجاه العلامات التجارية للألبسة الرياضية، و البحث عن الحالات التي يكون فيها مستعداً لدفع سعر أعلى أو الانتظار و بذل المزيد من الجهد للحصول عليها. و قِيس أثر هذه المتغيرات من خلال توزيع استمارة إحصائية على طلاب جامعة القلمون، و تحليل البيانات باستخدام SPSS.

The Reality of The Application of The Dimensions of The Learning Organization In Tishreen University A survey on the Faculty of the second economy

Organizations face many challenges that require them to follow a modern and flexible management methods, to be able to adjust and adapt to their environment learning organization concept is based on modern administrative interaction, flexibility and freedom to think, to create models and new ways that will adapt to the surrounding changes. The objective of this research is to identify the concept of the learning organization, which is a recent concept, and recognize the reality of the application of the learning organization dimensions at the faculty of the second economy, Tishreen University. where the researcher adoption Marsick & Watkins questionnaire to the dimensions of the learning organization was the questionnaire distributed to the representative sample the staff of the Faculty of the second economy on different administrative levels , The study concluded that the Faculty of the second economics is learning organization at average rate according to the average Likert scale Quintet.

The Effect of Brand Name on Purchase decision (A Field study on University Youth in Syria)

The objective of this field study was to examine the effect of brand name dimensions, namely; brand perceived price, brand perceived quality on purchase decision. The field research was carried out on university youth in Syria. Aimed the research was to understand the most influential brand name dimensions on purchase decision. Based on brand name literature, previous empirical and conceptual studies, a self-administered questionnaire was developed as a primary data collection method. The questionnaire instrument was distributed and delivered to a convenience sample (800 students) of Al-Furat university. Descriptive statistics, simple and multiple regression analysis techniques were employed to test the research model and hypotheses. Empirical findings revealed a positive and significant impact of brand name dimensions (brand perceived price, brand perceived quality) on purchase decision of youth university.

Marketing Intelligence System Depends on the WEB

Part of a 2017 Master’s Degree in Web Science research, which includes the definition of marketing intelligence in an expanded theoretical study, the method of building an Internet-based system as a data source, processing methodology, and applied results.

e-marketing and its effects on the customer behaviours towards economic companies products

This study aimed to investigate the role of electronic promotion in influencing on consumer attitudes toward the products offered by the economic institution. Also determine the level of the use of information and communication technologies of Algerian society, moreover to identify the level of use of small and medium-sized local economic institutions, including the means of electronic promotion from the view of consume. In order to achieve the objectives of this study, we used the analytical description method That fit this type of studies, we used a questionnaire as a tool for data collection in the field study, which drew on a sample of the study population of the Algerian consumer user of the technology, has resulted in a combined 381 valid form for the study. After statistical processing and testing hypotheses, it was reached many results we mention the most important: - There is a statistically significant effect in the electronic promoting on the Algerian consumer behavior relationship, but this uneven impact of the way to the other. - The effect of the elements of the promotion is the combined consumer behavior appears to draw attention to the product, but they do not create a genuine desire to buy a supply of goods and services. - The website of the organization and aligned to one of the most influential elements of electronic promotion on consumer behavior, followed by online advertising and then comes the rest of the instruments and mix promo.

Marketing mix elements

مقدمة إلى عناصر المزيج التسويقي المنتج السعر الترويج عملية تحديد ميزانية الإعلان محتوى الرسالة الاعلانية

The Effect Of Using Modern Immersive Marketing Techniques On The Buying Decision Process

The research aims to study the effect of using immersive marketing techniques on the purchasing decision-making process, through its five stages, which include: the problem awareness stage, information gathering, alternatives evaluation, purchasing decision making, post-purchase behavior. The study adopted the descriptive and analytical approach to characterize the study variables, and the study also adopted the statistical method in processing the primary data that was collected using the questionnaire that was distributed intentionally sample of clients who meet the study requirement using modern marketing applications. Individuals using these applications. The researcher reached several results, the most important of which are: There is a good effect of using immersive marketing techniques on all stages of the purchase decision-making process. However, the level of confidence of the respondents in acquiring products through these applications is average, and appropriate payment methods are not available for the acquisition of these products due to the lack of electronic payment facilities. For Syrian customers, the equipment supporting Syrian marketing techniques is not well available.

Impact of Electronic promotion on the Market share of Banks in the Northern West Bank

This study sought to examine the relation of electronic promotion and the market share and their relation with gender, marital status, age, job, type of bank, and origin of the bank. To this end, a questionnaire was developed and administered to a stratified random sample of 103 bank employees in the northern west Bank, After date collection and analysis, it was found that there was a positive relation between advertising and public relations and inherence went of sale through electronic promotion means, on one hand, and the market share, on the other hand. It was also found that there were significant differences in market share in favor of age group less than 30 years. There were also differences between electronic promotion and market share in favor of Islamic bank and the indigenous Palestinian banks. In the light of these findings, the researcher recommends that banks hold contract with internet companies or electronic promotion establishments to launch electronic promotion and campaigns in order to get access to all citizen, increasing number of clients and enhancing sales promotion.

The Role of Social Media Marketing at the Internet Service Provider Companies

This study aims to investigate the impact of e-marketing and its seven elements (7Ps: e-Product, e-Price, e-Place, e-Promotion, e-Process, e-People, e-Physical evidence) in Social Media Marketing at the internet service provider companies (CallU, Hadara, Mada) on gaining the six competitive advantage elements (Quality, Market Domination, Improvement, Cost, Time and Flexibility). Toward that end, the researcher adopted the Exploratory Research approach appropriate to the nature of this study, whereas a questionnaire was designed as a tool for gathering data and information beside observation and monitoring, and hence the questionnaire was offered onto a number of competent arbitrators, and carried the amendments proposed by those arbitrators, and hence then distribute it onto the study sample, represented in the internet service provider companies in Palestine, whereas around 185 questionnaires were distributed, while total number of valid questionnaires for analysis reached around 166 ones, and the researcher used the very suitable statistical methods and techniques through SPSS program.