Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userThe Role of Social Media Marketing at the Internet Service Provider Companies
دور التسويق الالكتروني عبر مواقع التواصل الاجتماعي لدى شركات تزويد خدمة الانترنت
1486
6 0
0.0
(
0
)
Added by
جامعة القدس ورقة بحثية
Publication date
2021
fields
Marketing
and research's language is
العربية
Created by
Shamra Editor
Ask ChatGPT about the research
تهدف هذه الدراسة للتعرف إلى دور التسويق الالكتروني وعناصرة السبعة )7Ps :المنتج الالكتروني، التسعير الالكتروني، التوزيع الالكتروني، الترويج الالكتروني، العمليات الالكترونية، مقدمو الخدمة الالكترونية، المستلزمات المادية الالكترونية( في التسويق عبر مواقع التواصل االجتماعي لدى شركات توزيع خدمة الانترنت ( كول يو، حضارة، مدى ) في تحقيق عناصر الميزة التنافسية الستة )جودة الخدمة، السيطرة على الأسواق، التحسين ، التكلفة، الوقت، المرونة(. ولتحقيق هذا الهدف اعتمد الباحث الاسلوب الاستكشافي والوصفي لملائمة طبيعة الدراسة، حيث تم تصميم استبانة واعتمادها إلى جانب المالحظة والمراقبة كأداة لجمع البيانات، وتم عرض الاستبانة على عدد من المحكمين المختصين،
This study aims to investigate the impact of e-marketing and its seven elements (7Ps: e-Product, e-Price, e-Place, e-Promotion, e-Process, e-People, e-Physical evidence) in Social Media Marketing at the internet service provider companies (CallU, Hadara, Mada) on gaining the six competitive advantage elements (Quality, Market Domination, Improvement, Cost, Time and Flexibility). Toward that end, the researcher adopted the Exploratory Research approach appropriate to the nature of this study, whereas a questionnaire was designed as a tool for gathering data and information beside observation and monitoring, and hence the questionnaire was offered onto a number of competent arbitrators, and carried the amendments proposed by those arbitrators, and hence then distribute it onto the study sample, represented in the internet service provider companies in Palestine, whereas around 185 questionnaires were distributed, while total number of valid questionnaires for analysis reached around 166 ones, and the researcher used the very suitable statistical methods and techniques through SPSS program.
References used
American Marketing Association AMA. (n.d.). Committee on Definition Marketing Definition's Glossary of Marketing Terms. Retrieved October 25, 2016, from https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=M
rate research
Read More
The study aimed to study the relationship between the use of the Syrian mobile
telecommunications companies' customers for social media (Facebook) for marketing
purposes, and their ability to influence customers at each stage of the purchase proces
s,
which includes:: the generation phase of the need, the stage of the search for alternatives,
the stage of evaluating the alternatives, the stage of making the purchase decision, and the
post-purchase phase. In order to achieve this, a main hypothesis was formulated with five
sub-hypotheses. The researcher used the questionnaire technique to collect the data
analyzed using statistical tests, the most important being the one-sample T. test and the
Pearson Correlation test. The researcher has reached several results, the most important of
which is: There is a strong positive correlation between the use of the Syrian mobile
telecommunications companies' customers for social media (Facebook) for marketing
purposes and all stages of the purchase process.
Information plays a key role in decision-making and in making marketing plans and
strategies for companies. Marketing research is an important tool to help collect and
develop information. This research addresses the role of marketing research in t
he process
of renewal and innovation. This research shows that there is a positive significant
relationship between conducting marketing research and constantly offering new products,
as well as the existence of a positive significant relationship between conducting marketing
research and the development of existing products both technically and marketingwise.
The purpose of this study is to Measure privet insurance companies
in Syria degree of commitment to marketing effectiveness
dimensions recording to Kotler’s model which involve Customer
Philosophy, operational efficiency, strategic orientation, ad
equate
marketing information and integrated marketing organization, and
that is according to the opinions of marketers and employees in
these companies through preparing a questionnaire which had been
refined and verified of its credibility. The study concluded a main
result, which is that Syrian privet insurance companies adopted
marketing effectiveness when they market there services , Finally
the study came up with a number of Recommendations, that can
lead to improve the reality of marketing practices in the private
insurance companies in Syria.
Cross-language authorship attribution is the challenging task of classifying documents by bilingual authors where the training documents are written in a different language than the evaluation documents. Traditional solutions rely on either translati
on to enable the use of single-language features, or language-independent feature extraction methods. More recently, transformer-based language models like BERT can also be pre-trained on multiple languages, making them intuitive candidates for cross-language classifiers which have not been used for this task yet. We perform extensive experiments to benchmark the performance of three different approaches to a smallscale cross-language authorship attribution experiment: (1) using language-independent features with traditional classification models, (2) using multilingual pre-trained language models, and (3) using machine translation to allow single-language classification. For the language-independent features, we utilize universal syntactic features like part-of-speech tags and dependency graphs, and multilingual BERT as a pre-trained language model. We use a small-scale social media comments dataset, closely reflecting practical scenarios. We show that applying machine translation drastically increases the performance of almost all approaches, and that the syntactic features in combination with the translation step achieve the best overall classification performance. In particular, we demonstrate that pre-trained language models are outperformed by traditional models in small scale authorship attribution problems for every language combination analyzed in this paper.
The research aims to:
- Learn about the degree of Hesitation on the social networking sites with students of the Faculty of Education at the University of Damascus.
- Learn about common social problems among students of the Faculty of Education
at the University of Damascus.
- Learn about the relationship between the Hesitation of social networking sites and social problems.
- Know the significance differences in the answers to the research sample to identify Hesitation of social networking sites and measure social problems according to the members of the search variables: (number of years of Hesitation on the social networking sites, the number of hours of use).
And adopted a researcher on the analytical method, and used two tools Search: (Hesitation questionnaire on social networking sites, and the measure of social problems). The research sample included 400 students in the College of Education at the University of Damascus.
Among the most important findings of the research:
1) there is a positive correlation statistically significant differences between Hesitation of social networking sites and social problems at Damascus University students.
2) there are significant differences between the average sample answers to a questionnaire on the Hesitation of social networking sites members according to the use of variable years networking for the benefit of students who were using networks since a period of 5 years or more.
3) the presence of statistically significant differences between the average answers the research sample differences on a scale of social problems, according to a variable-year frequency networking sites for the benefit of students who were using communication networks, since a period of 5 years or more.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
