This study aims to investigate the impact of e-marketing and its seven elements
(7Ps: e-Product, e-Price, e-Place, e-Promotion, e-Process, e-People, e-Physical
evidence) in Social Media Marketing at the internet service provider companies
(CallU,
Hadara, Mada) on gaining the six competitive advantage elements
(Quality, Market Domination, Improvement, Cost, Time and Flexibility).
Toward that end, the researcher adopted the Exploratory Research approach appropriate to the nature of this study, whereas a questionnaire was designed as a tool for gathering data and information beside observation and monitoring, and hence the questionnaire was offered onto a number of competent arbitrators, and carried the amendments proposed by those arbitrators, and hence then distribute it onto the study sample, represented in the internet service provider companies in Palestine, whereas around 185 questionnaires were distributed, while total number of valid questionnaires for analysis reached around 166 ones, and the researcher used the very suitable statistical methods and techniques through SPSS program.
