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Organizational Culture and customer loyalty Case Study of Bemo Bank (BBSF)

الثقافة التنظيمية و أثرها في ولاء العملاء دراسة حالة بنك بيمو السعودي الفرنسي

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 Publication date 2015
  fields Business Management
and research's language is العربية
 Created by Shamra Editor




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The goal of this study is to identify the effect of regulatory culture with its five dimensions (Administration of change, goals achievement, group work, orientation towards the client and cultural strength) in Banque Bemo Saudi Fransi (BBSF) on the clients' loyalty that is behavioral, situational, cognitive and mandatory.

References used
Conner, D.R (1992) "Managing at the speed of change: How resilient managers succeed and prosper where others fail ". New York: Villard Books
Lai, M and Lee, G (2007) " Relationships of organizational culture toward knowledge activities", Business Process Management Journal, VOL.13, NO.2, pp.306-322
Williams, E and Francescutti. L (2007) "Impact of culture on commitment, Satisfaction and Extrea-role Behaviors Among Canada ER Physicians", leadership in Health Services, Vol.20, NO.3.pp.147-158
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In given the great developments in the banking environment and increased competition between banks, maintaining the existing customers of the banks has a great interest by the banks, in the sense that they prevent their move to deal with other ban ks, as well as attract new customers. this research attempts to examine The impact of some of factor like trust and service quality on customer loyalty in BBSF.
this study aimed to study the effect of commissions on Indirect Credit Facilities provided by banks as a Documentary Letter of Credit and Letter of Guarantee in the profitability of commercial banks, BBSF was taken in this study because it was, t he first bank started working in Syrian banking market and that for the period 2005 - 2011.
الهدف إجراء دراسة يقف من خلالها على واقع الاغتراب الوظيفي للعاملين في شركة سيريتل للاتصالات و تحديد مدى علاقته بالثقافة التنظيمية و ذلك لأهمية مفهوم الاغتراب الوظيفي للآثار السلبية المتوقعة نتيجة وجوده على الفرد و على المنظمة التي يعمل بها.
The searching to the acquaintance on regulatory role the culture in the participation in decision-making in the company aimed the common people of the colander baanyaas. The searching depended three elements for the culture regulatory she the coope ration and the adherence and the efficiency as for associated in decision-making losing determined in three elements she the associated belief in efficiency and apprehension of favored associated on strength of the manager and the observance in the participation. Inclusion of the searching theoretical offers about concepts of the culture regulatory and the participation in decision-making and week of the statements about road of showing become deaf consequently the purpose and formative sample distributed on from ((40))From working in the company the common people of the colander baanyaas. For test the hypothetical searching use treated of the mono discrepancy and her was complete produced continuity of the searching to Group the results: rise level of the application the regulatory elements the culture and associated elements in decision-making in the company the common people of the colander baanyaas. - presence differences self of evidence of statistical the all associated elements in decision-making becomes strong the regulatory elements the culture. Foot of the searching her group recommendations of produced necessity authorization of the authority and the interest in proposed working and her lack of negligence before the managers.
The study aims to investigate hotel service quality effect on customer loyalty, by determining service quality dimensions (responsiveness, tangibility, sympathy) effect on customer loyalty. The study conducted on convenient sample of hotel customers in Lattakia. The study results show that hotel service quality affects customer loyalty. Whereas there is a positive relationship between hotel service quality and customer loyalty. Tangibility has the largest effect of service quality dimensions on customer loyalty, then responsiveness and finally sympathy.
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