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Register a new userThe Role of Electronic Banking Services in Increasing The Level of Customer Satisfaction (A Field Study on the Syrian Commercial Bank -Latakia Branch))
دور الخدمات المصرفية الالكترونية في زيادة مستوى رضا العملاء (دراسة ميدانية على المصرف التجاري السوري- فرع اللاذقية)
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يهدف البحث إلى معرفة دور الخدمات المصرفية الالكترونية المقدمة من قبل المصرف التجاري السوري في زيادة رضا العملاء, و كذلك التركيز على رضا العميل لما له من أهمية و دور في تحقيق الميزة التنافسية في تقديم الخدمات في قطاع المصارف و الذي يمثل مجالاً للمنافسة بين المصارف, و بيان مدى مشاركة عاملي المصرف محل الدراسة في حرصهم على تحقيق رضا العملاء. و قدم البحث في النهاية ملخصاً لأهم النتائج التي توصل إليها, كما قدم بعض المقترحات و التوصيات التي من شأنها تحسين مستوى الخدمات المصرفية الالكترونية و تحقيق رضا العملاء بها, من خلال الدراسة الميدانية مستخدماً استبانة تم تصميمها لهذا الغرض.
The research aims at finding out the role of the electronic banking services provided by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing on customers' satisfaction because of its importance and its role in achieving the competitive advantage in the delivery of services in the banking sector, which represents an area of competition between public banks and private banks. Also, it aims at stating the extent of the employees' participation in the bank under study regarding their eagerness to achieve customers' satisfaction. At the end, the research presents a summary of the most important findings. It also presents some proposals and recommendations that will further improve the level of electronic banking services and achieving customers' satisfaction inorder to compete at a global level through a field study using a questionnaire designed for this purpose.
References used
Salman Shamim, Kashif Sardar, 2010-Electronic Banking & E-Readiness Adoption by Commercial Banks in Pakistan. Information Systeml: Master Course code: IV9014
Gbadeyan, O. O. Akinyosoye. Customer Preference for E-Banking Services: A Case Study of Selected Banks in Sirraleone), Kuwait Chapter of Arabian Journal of Business and Management Review Vol. 1, No.6; February 2012
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This research has aimed to identify the level of quality of banking services provided in the branches of the bank under study, to know the relative importance of the main and subsidiary dimensions of the quality of banking service, and to study the r
elationship between quality and customer satisfaction. The study relied on the approach of the gap theory, to compare the actual performance of the service provided and the expected performance Of them, the research sample consisted of (314) sample from commercial bank branch clients in Lattakia Governorate. The most important results of the research were as follows: It was found that there are significant differences between the dimensions of perceived and expected quality and at the level of all the main dimensions, and these differences were in favor of the expected quality dimensions, meaning that the quality of banking service meets part of customer expectations, and according to the scale of gaps, the most satisfactory dimensions to customers are: the tangible elements, followed by security Then sympathy, as for the least customer satisfaction, which is reliability and response, and there is a significant relationship between quality and customer satisfaction.
The study aimes at of measuring customer's satisfaction about the quality of Islamic
banking services, "field study for Syria International Islamic Bank," It identifies the
extent of customer's satisfaction for the quality of the services that are
offered by the
bank under study. It reveals the benefits that can be obtained by Syria International
Islamic Bank from measuring the quality of its services, and work to develop them,
reaching to basic goal which is increasing its market share to maximize its
profitability.
This study aims to identify the impact of the quality of banking service dimensions (tangibles, reliability, assurance, empathy and responsiveness) on customer satisfaction in the Bank of Syria and Overseas.
The research aims to study the impact of information technology on the quality of banking services in the branches of the Commercial Bank of Syria province of Latakia. To achieve the objectives of the research, a questionnaire was developed and distr
ibuted to 201 workers, and (183) questionnaire were suitable to analyze, a response rate (91.04%), and based on applying simple regression to assess the relationship between the information technology and the quality of banking service dimensions, the research found the following results:
1- There is a strong and positive correlation between the hardware equipment and the quality of banking service, where it was found that (79.7%) of the discrepancy in the quality of banking services is explained after the equipment.
2- There is a strong and positive correlation between a online banking service and service quality, it was found that (69.2%) of the discrepancy in the quality of banking services is explained after the Internet.
3- There is a strong and positive correlation between communications and banking service quality, where it was found that (65.9%) of the discrepancy in the quality of banking services is explained after the communication.
4- There are acceptable and positive correlation between post-efficiency of human resources and banking service quality, where it was found that (59.9%) of the discrepancy in the quality of banking services is explained by the efficiency of human resources.
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f these banks.
Descriptive statistics was used in the research. Statistical methods were used in SPSS to analyze the results of the research, and the questionnaire was used to collect data from the research community.
The research community consisted of customers of governmental commercial banks in Aleppo, where 270 questionnaires were distributed to the sample and 250 valid questionnaires were retrieved for research purposes.
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