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The study aims to investigate hotel service quality effect on customer loyalty, by determining service quality dimensions (responsiveness, tangibility, sympathy) effect on customer loyalty. The study conducted on convenient sample of hotel customers in Lattakia. The study results show that hotel service quality affects customer loyalty. Whereas there is a positive relationship between hotel service quality and customer loyalty. Tangibility has the largest effect of service quality dimensions on customer loyalty, then responsiveness and finally sympathy.
The research aims at finding out the role of the electronic banking services provided by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing on customers' satisfaction because of its importance and its role in ac hieving the competitive advantage in the delivery of services in the banking sector, which represents an area of competition between public banks and private banks. Also, it aims at stating the extent of the employees' participation in the bank under study regarding their eagerness to achieve customers' satisfaction. At the end, the research presents a summary of the most important findings. It also presents some proposals and recommendations that will further improve the level of electronic banking services and achieving customers' satisfaction inorder to compete at a global level through a field study using a questionnaire designed for this purpose.
This research aims at evaluating service quality at tartous call center in Syrian Coast. This is achieved by concentrating on the service performance ( SERVPERF) to measure the recognized service quality. The data for this research were collected using a questionnaire . 200 had been distributed. 179 were returned, which amounts for 89.5% of the distributed questionnaires.
The research aims at finding out the role of the electronic banking services provided by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing on customers' satisfaction because of its importance and its role in achi eving the competitive advantage in the delivery of services in the banking sector, which represents an area of competition between public banks and private banks. Also, it aims at stating the extent of the employees' participation in the bank under study regarding their eagerness to achieve customers' satisfaction. At the end, the research presents a summary of the most important findings. It also presents some proposals and recommendations that will further improve the level of electronic banking services and achieving customers' satisfaction inorder to compete at a global level through a field study using a questionnaire designed for this purpose.
Training of air companies differ from the training of other companies that work in other fields. This is because raining is one of the bases upon which the international organization, based in Montréal, Canada, issues licenses, rules and regulatio ns for civil aircraft authorities to ensure safety of passengers. This is why there care must be taken of human resources by dissociating the needs and programs of the training offered to air hosts from the requirements to achieve distinguished service performance on Omani aircrafts. This research aims to study and analyze training policies of air hosts for defining and overcoming the weaknesses, applying the suggestions and recommendations that aim to increase the efficiency of the trainings which lead to peculiar performance of Omani air service.
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