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Register a new userThe role of electronic marketing communication in supporting straits tourist foundations
دور الاتصالات التسويقية الالكترونية في دعم المشاريع السياحية المتعثرة
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تم إجراء هذا البحث بهدف دراسة مدى تأثير الاتصالات الالكترونية التسويقية في دعم بعض المنشآت و المشاريع السياحية التي تأثرت بالأزمة الحالية من أجل استمرارها في سوق العمل, و المحافظة على معدلات تشغيل جيدة, و ضمان استمرار قوتها العاملة. تكون مجتمع الدراسة من بعض الفنادق التي ما تزال تعمل و بقوة في سوق العمل السياحي في محافظتي طرطوس و اللاذقية. شملت أداة الدراسة ( 100 ) مدير و موظف من المستوى الإداري المتوسط و الأعلى التي تعمل في تلك المنشآت تم تحليل إجاباتهم للوصول إلى نتائج البحث.
This research aimed to study the impact of electronic marketing communication in supporting straits tourist foundations. The study consisted of five tourist organizations in Tartous and Lattakia city which still work in tourist market.
References used
العلاق, بشير عباس, الاتصالات التسويقية الالكترونية مدخل كمي – تحليلي ,دار . الوراق ,الأردن ,عمان, 2006
رمضان ,مروان أسعد و آخرون , التسويق عبر شبكة الانترنت ,مركز الشرق . الأوسط الثقافي, بيروت, 2010
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