This research have been the role of tourist fairs in stimulate
tourism demand, the research emerges it's importance from the
international competition and racing to open a new tourist market, many countries and tourist companies are racing to inven
t an effective promotional methods which aims to developing marketing effectiveness of its tourist products within promotional mixture elements which fairs are one of it, the process of organizing and managing fairs becomes a professional act and need high level of innovation and experience.
the most important results reached by:
- There is a Positive correlative relationship between tourist fairs
and tourism demand.
- There is an effect of destination promotion, price, tourism
service Quality, Public Relations.
- There is no effect for sample features on tourist fairs and
tourism demand.
This research aims to identify the range of awareness of fraud practices and
deception in the areas of marketing item, price, promotion and distribution, and to study
the differences in the level of awareness of these practices according to variabl
es of
gender, age and academic qualification. To achieve the objectives of the research, a
questionnaire is designed and distributed to (271) consumers in Lattakia City. After deep
analysis and study, the following conclusions have been reached:
1. The consumers in Lattakia City are fully aware of fraud and deceit regarding the
product, price, promotion and distribution.
2. There are no statistically significant differences among the levels of food
consumers’ awareness of the practices of fraud and deceit regarding the variables
of gender and age.
3. There are statistically significant differences in the levels of food consumers’
awareness of practices of fraud and deceit regarding the variable of academic
qualification. The higher their academic qualifications are, the more the
consumers are aware of these practices.
