This research have been the role of tourist fairs in stimulate
tourism demand, the research emerges it's importance from the
international competition and racing to open a new tourist market, many countries and tourist companies are racing to inven
t an effective promotional methods which aims to developing marketing effectiveness of its tourist products within promotional mixture elements which fairs are one of it, the process of organizing and managing fairs becomes a professional act and need high level of innovation and experience.
the most important results reached by:
- There is a Positive correlative relationship between tourist fairs
and tourism demand.
- There is an effect of destination promotion, price, tourism
service Quality, Public Relations.
- There is no effect for sample features on tourist fairs and
tourism demand.
Nowadays, tourism represents an important popular industry which forms an
important economic power in the twenty-first century. It is competes both communication
and information technology industries, which occupy a high place in the economies of
most countries as they enhance these economies. Therefore, the study of demand on
tourism was one of the most important tourism determines.
Demand on Tourism is one of the basic indications that forecasts one of the
important branches of national economic. The development of demand on tourism refers to
a new available source of national income and new economic resources that could be used
in developing different government sectors. Moreover, working to find general direction of
tourism helps to make future plans which are effective and fruitful in developing tourism
and other sectors because of they are strongly associated. In this search, we'll realize a the
effect of political and security changes in the region on the income of tourism.
The study focused on the following problem: Is there an impact of the Corona pandemic on the tourist demand for accommodation facilities in Lattakia Governorate?. The study aimed at the following: To clarify the reality of the tourist demand for acco
mmodation facilities before the Corona pandemic, in addition to determining the changes in the structure of the tourist demand in the accommodation facilities (hotels, chalets and furnished apartments, and visitors) during the period of the Corona pandemic in the Lattakia Governorate in 2020. A descriptive analytical approach was used.The study found a set of results, the most important of which are: The Corona pandemic affected the overall tourism demand for accommodation facilities in the Lattakia Governorate significantly in 2020 compared to 2019, There is an improvement in the overall tourism demand for accommodation facilities in the Lattakia Governorate in the three years before the pandemic. The pandemic affected the components of the Tourism Demand (hotels, furnished apartments, visitors) in Lattakia Governorate in 2020, The tourist demand for hotels was affected less than the Tourism demand for chalets, apartments, and visitors.
