Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userThe role of tourist fairs in Stimulate tourism demand A study on Tourist firm Sample working in Syria
دور المعارض السياحية في تحفيز الطلب السياحي دراسة على عينة من المنشآت السياحية العاملة في سورية
3343
13 160
0
(
0
)
Authors
ظلال عليا( باحث )
Created by
Shamra Editor
Ask ChatGPT about the research
يتناول البحث الدور الذي تلعبه المعارض السياحية كأداة لتحفيز الطلب السياحي، و تنبثق أهمية البحث بسبب المُنافسة الدولية و التّسابق على فتح و استهداف أسواق سياحية جديدة، تتسابق الدول و المنظمات السياحية على ابتكار أساليب ترويجية فاعلة تهدف إلى رفع كفاءة تسويق منتجاتها السياحية في إطار ما يسمى أدوات و عناصر المزيج الترويجي و التي تشكل المعارض أحد أدواتها، و قد أصبحت عملية إدارة و تنظيم المعارض في هذا العصر عملاً مينياً واحترافياً يتطلب قدرا كبيرا من الفن و المهارة و الابتكار و الخبرة لكونها وسيلة فعالة و جذابة لتبادل الأفكار و الثقافات و المعلومات بالإضافة إلى معالجة المشكلات و الأزمات. أهم النتائج التي وصلت إليها: - وجود علاقة ارتباطية إيجابية بين كل من المعارض السياحية و الطلب السياحي. - هناك تأثير كل من الترويج للمقصد السياحي و للسعر و جودة الخدمة السياحية و العلاقات العامة على الطلب السياحي. - لا يوجد تأثير لخصائص العينة على كل من نشاط المعارض السياحية و الطلب السياحي.
This research have been the role of tourist fairs in stimulate tourism demand, the research emerges it's importance from the international competition and racing to open a new tourist market, many countries and tourist companies are racing to invent an effective promotional methods which aims to developing marketing effectiveness of its tourist products within promotional mixture elements which fairs are one of it, the process of organizing and managing fairs becomes a professional act and need high level of innovation and experience. the most important results reached by: - There is a Positive correlative relationship between tourist fairs and tourism demand. - There is an effect of destination promotion, price, tourism service Quality, Public Relations. - There is no effect for sample features on tourist fairs and tourism demand.
References used
Belch , George E & Michael A . Belch (2004) : Advertising & Promotion : an integrated marketing communications , p 120
Blythe , Jim (1999) : Visitor and exhibitor expectations and outcomes at trade exhibitions , Marketing Intelligence & planning , Vol. 17 , No , 2 pp -110-108
Blythe , Jim (2003) : Essentials of Marketing Communication , (2 ed. ) , Pearson Education LTD Harlow , p .133
Blythe Jim & Tony Rayner study , Marketing Intelligence and planning , Vol. , 14 , No . 4, pp. 20-24
Chee Khoon , Leong & et al (2003) : the design and development of an online exhibitions for heritage information awareness in Singapore , Program : electronic library and information system Vol.37- No 2 , pp -85-93
rate research
Read More
The tourist price is considered one of the important activities of tourist work, and an important element of the tourist marketing mixture elements. This due to its impact on the tourist activity. Because of the importance of Price, this study has ai
med to highlight the price promoting policies that Lattakia Hotel followed during marketing crisis phase which the business generally faced, and the current crisis especially; and realizing the promo policies types which the management applied and how effective they were. However, the hotel management’s applied policies have been (discount (reduction), psychological price and package price). Moreover, the study has focused on the extent of the tourist demand impact on the given products through applying this strategy by the Hotel management. The study community consisted of the Lattakia Hotel administrative staff of different administrative levels whose number was 35 members. A questionnaire has been established and distributed to the Lattakia Hotel administrative staff. In addition, data has been studied and analyzed by using SPSS. After data has been analyzed the researcher had a set of results: the discount (reduction) and package price policies applied in the business are successful and have a positive influence on the tourist demand, whereas the psychological price policy is unsuccessful and is almost absent in the business according to Lattakia Hotel Administrative employee.
The study aimed to investigate labor turnover rate effect on tourism service quality, by determining labor turnover rate effect on service quality dimensions (reliability, sympathy). The study conducted on sample of managers ,labor and hotel customer
s in in the Syrian Coast.
The study results show that labor turnover rate affects tourism service quality. Whereas there is a relationship between labor turnover rate and service quality. and that there is an acceptable relationship between reliability and the labor turnover rate and a weak relationship between sympathy and the labor turnover rate.
The leadership plays pivotal role in any organization, where the success and the failure of all resources in organization depends upon. It is the starting point and the end of any organization, whatever its shape. Therefore, it was necessary to focus
the studies in the subject of leadership, and leadership traits that should be characterized by it In order to be more effective. Therefore, the goal of this study is to recognize on the preferred leadership traits for Administrators in tourist organization. The questionnaire, which includes 39 traits of leadership, was distributed on 82-administration leader in tourist organizations in Tartous. The analysis has been using the spss program. We arrange the traits from the most preferred to the least preferred, and the results were as follows:
The first group includes the first ten traits most favored and its arranged according to their preference from the top to the lowest as follows: take responsibility and experience, Justice, problem solving, efficiency, boldness in decision-making, setting a good example, time management, strength of character, attention to training, guidance.
The second group-Vitality activity- Clear style- Honest-Persuasiveness –Good appearance-Respect for others-Planning-Encourage teamwork -Self, Confident –Faithfulness-Enthusiasm-Courageous-Wisdom-Knowledgeable-Exchange views.
The third group
Independence-change and development- patience- intelligence -the ambition-quiet-devolution of powers-flexibility-affiliation-control and monitoring-beams-humility-human relationships.
This research aimed to study the impact of electronic marketing
communication in supporting straits tourist foundations.
The study consisted of five tourist organizations in Tartous and
Lattakia city which still work in tourist market.
This paper presents the producing of touristic tour using tourist data and management
the data in GIS environment by using the extension network analyst in ARCGIS to find the
better time routine with time as obstacle. The base map was the tourist m
ap for Tartous
with scale 1:250 000.
DTM and several three dimension data was generated for studying area for helping
people to know nature of the area, by using the topographic map for Tartous with scale
1/250000 . Also, in this research the spatial tourist data base was generated for Tartous
province using GIS which contains data about road, town, ruins sites, services ( like oil
stations, restaurants and hotels and others serve the tourist).
Network analyst was applied on ruins sites in Tartous province to calculate the better
routine from the hotel to supposed several ruins sites.
The integration between tourist data and ArcGIS software with its extension
network analyst can help for obtaining better touristic services by determining the better
touristic tour to visit the desirable touristic sites in short time.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
