The tourist price is considered one of the important activities of tourist work, and an important element of the tourist marketing mixture elements. This due to its impact on the tourist activity. Because of the importance of Price, this study has ai
med to highlight the price promoting policies that Lattakia Hotel followed during marketing crisis phase which the business generally faced, and the current crisis especially; and realizing the promo policies types which the management applied and how effective they were. However, the hotel management’s applied policies have been (discount (reduction), psychological price and package price). Moreover, the study has focused on the extent of the tourist demand impact on the given products through applying this strategy by the Hotel management. The study community consisted of the Lattakia Hotel administrative staff of different administrative levels whose number was 35 members. A questionnaire has been established and distributed to the Lattakia Hotel administrative staff. In addition, data has been studied and analyzed by using SPSS. After data has been analyzed the researcher had a set of results: the discount (reduction) and package price policies applied in the business are successful and have a positive influence on the tourist demand, whereas the psychological price policy is unsuccessful and is almost absent in the business according to Lattakia Hotel Administrative employee.
Tourism is one of the promising investment activities that contribute to boost
economic growth and increase production capacities in any country, and looks to tourism
investment as a real indicator of the evolution of Alaguetsadioohd effective ways
of
investment and human resources development. Latakia province has many of the elements
of outstanding tourism investment, however the tourist industry is still the emerging even
under these unjust on the Syria crisis, so the aim of this Abajt to show the reality of
tourism investment and tourism projects in the province of Latakia, and to identify the
most important elements of the tourism investment, and stand on the obstacles and
problems facing the tourism investment and to find appropriate solutions him to get into
the best ways to increase tourism activity in the province of Latakia and activate the areas
of investment in it in order to achieve yields economic returns better and create jobs for
thousands of young people who are waiting for suitable jobs.
