The tourist price is considered one of the important activities of tourist work, and an important element of the tourist marketing mixture elements. This due to its impact on the tourist activity. Because of the importance of Price, this study has ai
med to highlight the price promoting policies that Lattakia Hotel followed during marketing crisis phase which the business generally faced, and the current crisis especially; and realizing the promo policies types which the management applied and how effective they were. However, the hotel management’s applied policies have been (discount (reduction), psychological price and package price). Moreover, the study has focused on the extent of the tourist demand impact on the given products through applying this strategy by the Hotel management. The study community consisted of the Lattakia Hotel administrative staff of different administrative levels whose number was 35 members. A questionnaire has been established and distributed to the Lattakia Hotel administrative staff. In addition, data has been studied and analyzed by using SPSS. After data has been analyzed the researcher had a set of results: the discount (reduction) and package price policies applied in the business are successful and have a positive influence on the tourist demand, whereas the psychological price policy is unsuccessful and is almost absent in the business according to Lattakia Hotel Administrative employee.
