Subscribe to the gold package and get unlimited access to Shamra Academy
Register a new userThe Role Price promoting the Tourist Marketing Crisis According to Tourist-Business staff’ Point of View (Case Study about the Tourist Lattakia Hotel)
دور السعر الترويجي في الأزمات التسويقية السياحية من وجهة نظر العاملين في المنشآت السياحية،( دراسة حالة فندق اللاذقية السياحي).
1787
4 59
0
(
0
)
Created by
Shamra Editor
Ask ChatGPT about the research
التسعير السياحي أحد الأنشطة المهمّة في العمل السياحي ،و عنصر مهمّ من عناصر المزيج التسويقي السياحي، لما له من تأثير على الحركة السياحية ، و انطلاقاً من أهمية السعر هدفت هذه الدراسة إلى تسليط الضوء على سياسات السعر الترويجي المتبعة في فندق اللاذقية السياحي خلال فترة الأزمات التسويقية التي تمر بها المنشأة بشكل عام، و الأزمة الحالية بشكل خاص، و معرفة أنواع السياسات الترويجية التي تقوم الإدارة بتطبيقها، و مدى فاعلية كل منها، و قد كانت السياسات المطبقة من قبل إدارة الفندق، هي (التنزيلات، السعر السيكولوجي، سعر الحزمة).كما ركزت الدراسة على بيان مدى تأثر الطلب السياحي على المنتجات المقدمة ، و ذلك من خلال تطبيق هذه الاستراتيجية من قبل إدارة الفندق. تكون مجتمع الدراسة من العاملين الإداريين في فندق اللاذقية السياحي في المستويات الإدارية المختلفة ، و البالغ عددهم 35 إدارياً. تم تصميم استبانة و توزيعها على العاملين الإداريين في فندق اللاذقية السياحي ،كما تم دراسة البيانات و تحليلها باستخدام برنامج spss، و بعد تحليل البيانات توصل الباحث إلى مجموعة من النتائج الآتية: إن سياسة التنزيلات، و سياسة سعر الحزمة المطبقة في المنشاة ناجحة تؤثر بشكل إيجابي على الطلب السياحي، في حين أن سياسة السعر السيكولوجي غير ناجحة ، و تكاد تكون معدومة في المنشأة من وجهة نظر العاملين الإداريين في فندق اللاذقية السياحي.
The tourist price is considered one of the important activities of tourist work, and an important element of the tourist marketing mixture elements. This due to its impact on the tourist activity. Because of the importance of Price, this study has aimed to highlight the price promoting policies that Lattakia Hotel followed during marketing crisis phase which the business generally faced, and the current crisis especially; and realizing the promo policies types which the management applied and how effective they were. However, the hotel management’s applied policies have been (discount (reduction), psychological price and package price). Moreover, the study has focused on the extent of the tourist demand impact on the given products through applying this strategy by the Hotel management. The study community consisted of the Lattakia Hotel administrative staff of different administrative levels whose number was 35 members. A questionnaire has been established and distributed to the Lattakia Hotel administrative staff. In addition, data has been studied and analyzed by using SPSS. After data has been analyzed the researcher had a set of results: the discount (reduction) and package price policies applied in the business are successful and have a positive influence on the tourist demand, whereas the psychological price policy is unsuccessful and is almost absent in the business according to Lattakia Hotel Administrative employee.
References used
Kurtz and boon.e,"Tourism marketing".Thomason library ,2006,page 126
P. Kotler".marketing management."publication union,paris,1989,p24
إسماعيل السيد ." مبادئ التسويق".المكتب الجامعي الحديث،مصر، 1999 ،ص 8
rate research
Read More
This research have been the role of tourist fairs in stimulate
tourism demand, the research emerges it's importance from the
international competition and racing to open a new tourist market, many countries and tourist companies are racing to inven
t an effective promotional methods which aims to developing marketing effectiveness of its tourist products within promotional mixture elements which fairs are one of it, the process of organizing and managing fairs becomes a professional act and need high level of innovation and experience.
the most important results reached by:
- There is a Positive correlative relationship between tourist fairs
and tourism demand.
- There is an effect of destination promotion, price, tourism
service Quality, Public Relations.
- There is no effect for sample features on tourist fairs and
tourism demand.
This research aimed to study the impact of electronic marketing
communication in supporting straits tourist foundations.
The study consisted of five tourist organizations in Tartous and
Lattakia city which still work in tourist market.
The leadership plays pivotal role in any organization, where the success and the failure of all resources in organization depends upon. It is the starting point and the end of any organization, whatever its shape. Therefore, it was necessary to focus
the studies in the subject of leadership, and leadership traits that should be characterized by it In order to be more effective. Therefore, the goal of this study is to recognize on the preferred leadership traits for Administrators in tourist organization. The questionnaire, which includes 39 traits of leadership, was distributed on 82-administration leader in tourist organizations in Tartous. The analysis has been using the spss program. We arrange the traits from the most preferred to the least preferred, and the results were as follows:
The first group includes the first ten traits most favored and its arranged according to their preference from the top to the lowest as follows: take responsibility and experience, Justice, problem solving, efficiency, boldness in decision-making, setting a good example, time management, strength of character, attention to training, guidance.
The second group-Vitality activity- Clear style- Honest-Persuasiveness –Good appearance-Respect for others-Planning-Encourage teamwork -Self, Confident –Faithfulness-Enthusiasm-Courageous-Wisdom-Knowledgeable-Exchange views.
The third group
Independence-change and development- patience- intelligence -the ambition-quiet-devolution of powers-flexibility-affiliation-control and monitoring-beams-humility-human relationships.
The effects of seasonality stand as the most significant challenges that face tourismin
the Governorate of Lattakia. It seems that seasonality generally shapes the tourist activities
in the governorate. However, such relevant tourism industry compa
nies, especially those
classified hotels, look subject to severe seasonal changes from the point of view of demand
on the tourist product—in particular what relates tourist sheltering. The phenomenon of
seasonality appears in the increase or decrease of demand during specific time in the year,
and also as the stay index reveals with special reference to hotels. A survey study of the
period spanning over a few years quoted from the number of clients of the Tourist Lattakia
Hotel during the various seasons of the year, where the factor of seasonality together with
its negative effect on tourism in general does disclose itself.
This study aimed to identify service quality level provided at hotels in Lattakia from
the guests' point of view. It also determined the satisfaction level of beneficiaries of hotel
services provided in research community and how guests evaluate th
e actual performance
of the hotel services provided at Afamia Rotana Hotel according to the quality hotel
services dimensions differently.
The research community consisted of Afamia Rotana Hotel guests. The researcher
has used the case study method and depended on descriptive approach to measure the
satisfaction of the beneficiaries with the quality of hotel services provided in the hotel. A
survey has been designed and distributed among the guests in order to measure the quality
level of hotel services in the research community. Then the researcher analyzed the survey
results by the Statistical Package for the Social Sciences (SPSS). The research concluded
that there was a clearly lack of quality of hotel services provided at the research
community according to the dimensions of quality of hotel services (tangibility, reliability,
power of responsiveness, empathy, trust and safety).
So the study has provided a set of recommendations, including making more efforts
to spread the quality culture at hotels, taking care of customers personally through the
accuracy of the performance, speed of implementation and courteous treatment, in addition
to developing a quality strategic plan in the research community.
Log in to be able to interact and post comments
comments
Fetching comments
Sign in to be able to follow your search criteria
