This research have been the role of tourist fairs in stimulate
tourism demand, the research emerges it's importance from the
international competition and racing to open a new tourist market, many countries and tourist companies are racing to inven
t an effective promotional methods which aims to developing marketing effectiveness of its tourist products within promotional mixture elements which fairs are one of it, the process of organizing and managing fairs becomes a professional act and need high level of innovation and experience.
the most important results reached by:
- There is a Positive correlative relationship between tourist fairs
and tourism demand.
- There is an effect of destination promotion, price, tourism
service Quality, Public Relations.
- There is no effect for sample features on tourist fairs and
tourism demand.
The current research addresses the impact of the impact of the elements of promotional mix
(Public Relations, advertising, personal selling, sales promotion) to increase the competitive ability
of the service organizations by conducting a field stu
dy on private hospitals which works in the
Syrian coast , and to achieve the objectives of the research, A questionnaire was built and this
questionnaire has applied on managers administrators in those hospitals, marketing Specialist, if
any, or are responsible of advertising, where the researcher used the method of comprehensive
inventory which concerns with collection the information on the hospitals studied, and the number
of distributed questionnaires (61) questionnaire , recovered them (57) questionnaire , and the
response rate (93.44 %), after study and analysis of the study found the following results:
1 - There is a significant correlation between the of the public relations method used by the
departments of private hospitals operating in the Syrian coast and its ability to compete in the
health market.
2 - There is a significant correlation between the types of advertising used by the
departments of private hospitals operating in the Syrian coast and its ability to compete in the
health market.
3 - There is a significant correlation between the of personal selling method used by the
departments of private hospitals operating in the Syrian coast and its ability to compete in the
health market.
4 - There is a significant correlation between the of the sales promotion method used by the
departments of private hospitals operating in the Syrian coast and its ability to compete in the
health market.
This research studied the tools of the promotional mix and their role in attracting
banks’ customers. The research was conducted on a sample of 210 customers of private
and public banks in the coastal area of Syria. Descriptive statics were used to
test the
hypothesis and to describe the relationship between variables. The SPSS program was used
and some descriptive statistic models were utilized (frequencies، different correlation
coefficients)
The research found the following results:
1- There is a statistically significant influence between the role of the promotional
mix’s tools and attracting banks’ customers.
2- There is a statistically significant influence between advertising, public relations
and publicity, sales promotion, personal selling, internet and interactive marketing and
attracting banks’ customers
3- There is a no statically significant influence between direct marketing and
attracting banks’ customers
4- Most of the studied customers believed that the promotional activities done by the
banks have a big role in maintaining banks’ name in the market.
institution because of its important and active role in achieving its goals. The
importance of the public relation is increasing in the sports field because of the mass of this
sector. Thus this study seeks to identify the role and importance of pu
blic relations in
sports institutions in the Syrian Arab Republic, from the perspective of workers in order to
illustrate of the reality of the functioning of this sector in the organizational structure .the
descriptive method is used with analytical survey manner . The method was applied to a
sample of 44 individuals representing 88% of the research community. Thestudy
concluded with several important resultswhich include that there is a difference in the
employees'point of view about the role and importance of public relations according to
axes of the study. There are no low degrees of how to understand and use by the public
relations staff.
This research aimed to study the impact of electronic marketing
communication in supporting straits tourist foundations.
The study consisted of five tourist organizations in Tartous and
Lattakia city which still work in tourist market.
This study aims to determine the relationship between the use of The Social Media and the activation of public relations activities at Tishreen University. The researcher relied on both the methodological approach as a general approach to research, a
nd the descriptive approach and distributed a questionnaire to (303) employees of the central administration at Tishreen University, (274) questionnaires were retrieved, valid for the use of (264) questionnaires. A field study was carried out for the purpose of explaining this relationship. The researcher used the Pearson correlation coefficient. The study concluded that there is a significant positive relationship between the use of the Social Media and the activation of public relations activities; The study also reached a set of recommendations and proposals that would positively contribute to improving the role of the university's page on The Social Media in activating public relations activities.
The current research addresses the impact of the impact of the elements of promotional mix (Public Relations, advertising, personal selling, sales promotion) to increase the competitive ability of the service organizations by conducting a field study
on private hospitals which works in the Syrian coast , and to achieve the objectives of the research, A questionnaire was built and this questionnaire has applied on managers administrators in those hospitals, marketing Specialist, if any, or are responsible of advertising, where the researcher used the method of comprehensive inventory which concerns with collection the information on the hospitals studied, and the number of distributed questionnaires (61) questionnaire , recovered them (57) questionnaire , and the response rate (93.44 %), after study and analysis of the study found the following results: 1 - There is a significant correlation between the of the public relations method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 2 - There is a significant correlation between the types of advertising used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 3 - There is a significant correlation between the of personal selling method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market. 4 - There is a significant correlation between the of the sales promotion method used by the departments of private hospitals operating in the Syrian coast and its ability to compete in the health market.