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Assessing the reality of economic institutions in developing countries shows lack of awareness of the concepts of intellectual capital and dimensions of knowledge that exist to achieve a competitive advantage in a global economy. Competitive advantag e requires knowledge of how to manage intellectual capital and turn it into an additional value. This in turn requires companies to search for creative ideas and intellectual skills in order to achieve their strategic objectives in view of intense competition globally. This research tries to assess the role of investment in intellectual capital in helping the Syrian Communication company secure a competitive advantage.
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هل ترغب بارسال اشعارات عن اخر التحديثات في شمرا-اكاديميا