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Role of Intellectual Capital in Achieving Competitive Advantage for Telecommunications Companies in Syria

دور رأس المال الفكري في تحقيق الميزة التنافسية لشركات الاتصالات في سورية

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 Publication date 2014
and research's language is العربية
 Created by Shamra Editor




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Assessing the reality of economic institutions in developing countries shows lack of awareness of the concepts of intellectual capital and dimensions of knowledge that exist to achieve a competitive advantage in a global economy. Competitive advantage requires knowledge of how to manage intellectual capital and turn it into an additional value. This in turn requires companies to search for creative ideas and intellectual skills in order to achieve their strategic objectives in view of intense competition globally. This research tries to assess the role of investment in intellectual capital in helping the Syrian Communication company secure a competitive advantage.


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Research summary
تناولت هذه الدراسة دور رأس المال الفكري في تحقيق الميزة التنافسية لشركات الاتصالات في سوريا. أوضحت الدراسة أن الاقتصاد العالمي الحالي يعتمد بشكل كبير على المعرفة، مما يجعل من الضروري للشركات أن تدير رأس المال الفكري بفعالية لتحقيق ميزة تنافسية. تم تسليط الضوء على أهمية الاستثمار في الأفكار الإبداعية والمهارات الفكرية للموارد البشرية لتحقيق الأهداف الاستراتيجية. تم استخدام منهجية تحليلية لتقييم دور رأس المال الفكري في شركات الاتصالات السورية، مع التركيز على مكونات رأس المال الفكري مثل رأس المال البشري، الهيكلي، والاجتماعي. أظهرت النتائج وجود علاقة معنوية بين توفر المعرفة والخبرة والابتكار وفريق العمل ورأس المال الهيكلي وبين تحقيق الميزة التنافسية. أوصت الدراسة بضرورة التعامل مع رأس المال الفكري كمورد استراتيجي، وتشجيع الإبداع وبناء فرق العمل لتحقيق التميز.
Critical review
تعتبر الدراسة خطوة مهمة في فهم دور رأس المال الفكري في تحقيق الميزة التنافسية، إلا أن هناك بعض النقاط التي يمكن تحسينها. أولاً، كان من الممكن أن تشمل الدراسة عينات من شركات أخرى غير شركات الاتصالات لتعميم النتائج. ثانياً، كان من الأفضل استخدام منهجيات بحثية متنوعة مثل المقابلات والملاحظات المباشرة بجانب الاستبيانات للحصول على نتائج أكثر دقة. ثالثاً، لم تتناول الدراسة بشكل كافٍ التحديات التي تواجه الشركات في تطبيق استراتيجيات رأس المال الفكري في بيئة متغيرة مثل سوريا. وأخيراً، كان من الممكن تقديم توصيات أكثر تفصيلاً حول كيفية تنفيذ الاستراتيجيات المقترحة.
Questions related to the research
  1. ما هو الدور الرئيسي لرأس المال الفكري في تحقيق الميزة التنافسية؟

    رأس المال الفكري يلعب دوراً رئيسياً في تحقيق الميزة التنافسية من خلال تحويل المعرفة المتراكمة إلى قيمة مضافة، مما يساعد الشركات على تقديم خدمات ومنتجات مبتكرة ومتميزة.

  2. ما هي مكونات رأس المال الفكري التي تم التركيز عليها في الدراسة؟

    ركزت الدراسة على ثلاثة مكونات رئيسية لرأس المال الفكري: رأس المال البشري، رأس المال الهيكلي، ورأس المال الاجتماعي.

  3. ما هي التوصيات الرئيسية التي قدمتها الدراسة لشركات الاتصالات في سوريا؟

    أوصت الدراسة بأن تتعامل الشركات مع رأس المال الفكري كمورد استراتيجي، وأن تشجع الإبداع والابتكار، وأن تبني فرق عمل قوية لتحقيق الميزة التنافسية.

  4. ما هي العلاقة بين الابتكار وفريق العمل وتحقيق الميزة التنافسية وفقاً للدراسة؟

    أظهرت الدراسة وجود علاقة معنوية بين الابتكار وفريق العمل وتحقيق الميزة التنافسية، حيث أن الابتكار وتبني الأفكار الإبداعية من قبل الإدارة يساهمان بشكل كبير في تعزيز الميزة التنافسية للشركات.


References used
STEWART, T. Intellectual capital: the new wealth of organization. Doubleday, New York, 1997, 5
GUTHRIE, J., &PETTY, R. Intellectual Capital Literature Review: Measurement, Reporting, and Management, Journal of Intellectual Capital, Vol. (1), No. (2). 2000, 6
هل،جونز. إدارة الإستراتيجية مدخل متكامل، ترجمة رفاعي الرفاعي، دار المريخ،، السعودية، 2001 18
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