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Register a new userThe Impact of the Labor turnovers rate on the tourism service quality " A Survey Study on the Tourist institutions at Syrian Coast "
أثر معدل دوران العمل على جودة الخدمات السياحية "دراسة ميدانية على المنشآت السياحية في الساحل السوري"
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هدفت الدراسة إلى معرفة أثر دوران العمل على جودة الخدمة السياحية ، و تحديد أثر دوران العمل على أبعاد جودة الخدمة (الاعتمادية ، التعاطف). و تمت الدراسة على عينة من المديرين و العاملين و عملاء المنشآت السياحية في الساحل السوري. و قد توصلت الدراسة إلى أن معدل دوران العمل يؤثر على جودة الخدمة السياحية ،حيث إن هناك علاقة بين معدل دوران العمل و جودة الخدمة السياحية ، و إن هناك علاقة مقبولة بين الاعتمادية و معدل دوران العمل و علاقة ضعيفة بين التعاطف و معدل دوران العمل.
The study aimed to investigate labor turnover rate effect on tourism service quality, by determining labor turnover rate effect on service quality dimensions (reliability, sympathy). The study conducted on sample of managers ,labor and hotel customers in in the Syrian Coast. The study results show that labor turnover rate affects tourism service quality. Whereas there is a relationship between labor turnover rate and service quality. and that there is an acceptable relationship between reliability and the labor turnover rate and a weak relationship between sympathy and the labor turnover rate.
Artificial intelligence review:
Research summary
هدفت الدراسة إلى معرفة تأثير معدل دوران العمل على جودة الخدمات السياحية في المنشآت السياحية في الساحل السوري. تم التركيز على أبعاد جودة الخدمة مثل الاعتمادية والتعاطف. أظهرت النتائج أن هناك علاقة بين معدل دوران العمل وجودة الخدمة السياحية، حيث كانت العلاقة بين الاعتمادية ومعدل دوران العمل مقبولة، بينما كانت العلاقة بين التعاطف ومعدل دوران العمل ضعيفة. استخدمت الدراسة استبيانات موجهة إلى المدراء والعاملين والعملاء في المنشآت السياحية للحصول على البيانات اللازمة. تم تحليل البيانات باستخدام الأساليب الإحصائية المناسبة لاختبار الفرضيات. توصلت الدراسة إلى أن دوران العمل يؤثر بشكل عكسي على الاعتمادية والتعاطف في تقديم الخدمة، وأوصت بضرورة الاهتمام بمشاكل العمل وتوفير نظام حوافز جيد للعاملين.
Critical review
دراسة نقدية: تعتبر هذه الدراسة مهمة لأنها تسلط الضوء على تأثير دوران العمل على جودة الخدمات السياحية، وهو موضوع ذو أهمية كبيرة في مجال السياحة. ومع ذلك، يمكن أن تكون هناك بعض النقاط التي تحتاج إلى تحسين. على سبيل المثال، يمكن توسيع نطاق الدراسة ليشمل مناطق أخرى غير الساحل السوري للحصول على نتائج أكثر شمولية. كما يمكن تعزيز الدراسة بإضافة المزيد من الأبعاد لجودة الخدمة مثل الاستجابة والأمان. بالإضافة إلى ذلك، يمكن تحسين منهجية البحث من خلال استخدام طرق بحثية متعددة مثل المقابلات الشخصية والملاحظة المباشرة بجانب الاستبيانات.
Questions related to the research
-
ما هو الهدف الرئيسي من الدراسة؟
الهدف الرئيسي من الدراسة هو معرفة تأثير معدل دوران العمل على جودة الخدمات السياحية في المنشآت السياحية في الساحل السوري.
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ما هي الأبعاد التي تم التركيز عليها في جودة الخدمة السياحية؟
تم التركيز على أبعاد الاعتمادية والتعاطف في جودة الخدمة السياحية.
-
ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى أن هناك علاقة عكسية بين معدل دوران العمل وجودة الخدمة السياحية، حيث كانت العلاقة بين الاعتمادية ومعدل دوران العمل مقبولة، بينما كانت العلاقة بين التعاطف ومعدل دوران العمل ضعيفة.
-
ما هي التوصيات التي قدمتها الدراسة لتحسين جودة الخدمات السياحية؟
أوصت الدراسة بضرورة الاهتمام بمشاكل العمل وتوفير نظام حوافز جيد للعاملين، بالإضافة إلى توعية الإداريين والمديرين بأهمية التعاون مع العاملين وإشراكهم في القرارات المتعلقة بهم.
References used
Price ,J.L(1997). International Journal of Manpower. Handbook of Organizational Measurement
Cronin, J, J ;Taylor, S. A(1999).Measuring Service Quality: a Reexamination and Extension Journal of Marketing,No,3
Gronroos, C.A Service Quality Model and its Marketing Implications , European Journal of Marketing,No,4
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