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Register a new userThe Impact of the Labor turnovers rate on the tourism service quality " A Survey Study on the Tourist institutions at Syrian Coast "
أثر معدل دوران العمل على جودة الخدمات السياحية "دراسة ميدانية على المنشآت السياحية في الساحل السوري"
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هدفت الدراسة إلى معرفة أثر دوران العمل على جودة الخدمة السياحية ، و تحديد أثر دوران العمل على أبعاد جودة الخدمة (الاعتمادية ، التعاطف). و تمت الدراسة على عينة من المديرين و العاملين و عملاء المنشآت السياحية في الساحل السوري. و قد توصلت الدراسة إلى أن معدل دوران العمل يؤثر على جودة الخدمة السياحية ،حيث إن هناك علاقة بين معدل دوران العمل و جودة الخدمة السياحية ، و إن هناك علاقة مقبولة بين الاعتمادية و معدل دوران العمل و علاقة ضعيفة بين التعاطف و معدل دوران العمل.
The study aimed to investigate labor turnover rate effect on tourism service quality, by determining labor turnover rate effect on service quality dimensions (reliability, sympathy). The study conducted on sample of managers ,labor and hotel customers in in the Syrian Coast. The study results show that labor turnover rate affects tourism service quality. Whereas there is a relationship between labor turnover rate and service quality. and that there is an acceptable relationship between reliability and the labor turnover rate and a weak relationship between sympathy and the labor turnover rate.
References used
Price ,J.L(1997). International Journal of Manpower. Handbook of Organizational Measurement
Cronin, J, J ;Taylor, S. A(1999).Measuring Service Quality: a Reexamination and Extension Journal of Marketing,No,3
Gronroos, C.A Service Quality Model and its Marketing Implications , European Journal of Marketing,No,4
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