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Register a new userThe use of the most important economic and marketing indicators in the evaluation of some dairy products in small workshops in Homs governorate
استخدام أهم المؤشرات الاقتصادية و التسويقية في تقويم بعض منتجات الألبان في الورش الصغيرة في "محافظة حمص"
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Damascus University ورقة بحثية
Publication date
2014
fields
Agrarian Economy
and research's language is
العربية
Created by
Shamra Editor
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هدف البحث إلى دراسة بعض المؤشرات الاقتصادية و التسويقية المستخدمة في تقويم تصنيع حليب البقر في الورش الصغيرة في محافظة حمص عام 2010 ، اعتمد البحث على بيانات مقطعية لنحو 68 ورشة تصنيع، بالإضافة إلى عينة من تجار التجزئة شملت 58 تاجر تجزئة، و عينة من 7 تجار جملة. أظهرت النتائج أن تكلفة تصنيع الجبن المشلل هي الأعلى بين المنتجات في حين أقلها كان للبن الرائب. أما بالنسبة للهوامش التسويقية فقد حقق المصنع أعلى هامش تسويقي بالنسبة للجبن المشلل و جبن الحلوم و اللبن الرائب، في حين حقق تاجر التجزئة أعلى هامش تسويقي بالنسبة لباقي المنتجات، و بالنسبة لصافي العائد فقد حقق تاجر التجزئة أعلى صافي عائد بالنسبة لمنتجات الجبن البلدي و اللبن المصفى في حين حقق المصنع أعلى صافي عائد بالنسبة لباقي المنتجات، و خلصت الدراسة إلى ضرورة التركيز على المنتجات التي تحقق أعلى معدل ربحية، بالإضافة إلى تصنيع منتجات جديدة ذات تكلفة منخفضة و تقليل الحلقات التسويقية للمنتجات المصنعة و تطوير نظم المعلومات.
This research aimed to study some economic and marketing indicators to evaluate dairy products in small workshop in Homs governorate in 2010. Gross data of 68 samples of small –scale milk processors, 58 samples of retailers and 7 samples of wholesalers buyers were used. Results indicated that the cost of Almichelle cheese manufacturing was the highest among the products, while the least was for diluted yoghurt. The analysis results also indicated that, for margins the processor was the highest for Alhalom، Almichelle while retailers achieved the highest marketing margin for other products. Net return indicators showed that retailers achieved the highest for Albaladi and Labneh production while the processors achieved the highest net return for other products. The study concluded the need to focus on products that generate higher profit rate, manufacturing of a new low-cost products, reduce marketing parties and develop efficient information systems.
References used
Bennett, A., J. Draaijer, B. Dugdill, J. Lambert and T.Thapa. 2001. Small-scale milk collection and processing in developing countries، Food and Agriculture Organization of the United Nations,:156
Fayad, F.2009. Sector study and value chain analysis of the Dairy sector in Syria، SME Support Programme، p:50
Ken, B. 2000. Milk marketing issues in the Northeast: There is a future for small family farmers, Penn State University, p:32-40
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