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The use of the most important economic and marketing indicators in the evaluation of some dairy products in small workshops in Homs governorate

استخدام أهم المؤشرات الاقتصادية و التسويقية في تقويم بعض منتجات الألبان في الورش الصغيرة في "محافظة حمص"

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 Publication date 2014
  fields Agrarian Economy
and research's language is العربية
 Created by Shamra Editor




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This research aimed to study some economic and marketing indicators to evaluate dairy products in small workshop in Homs governorate in 2010. Gross data of 68 samples of small –scale milk processors, 58 samples of retailers and 7 samples of wholesalers buyers were used. Results indicated that the cost of Almichelle cheese manufacturing was the highest among the products, while the least was for diluted yoghurt. The analysis results also indicated that, for margins the processor was the highest for Alhalom، Almichelle while retailers achieved the highest marketing margin for other products. Net return indicators showed that retailers achieved the highest for Albaladi and Labneh production while the processors achieved the highest net return for other products. The study concluded the need to focus on products that generate higher profit rate, manufacturing of a new low-cost products, reduce marketing parties and develop efficient information systems.


Artificial intelligence review:
Research summary
تهدف هذه الدراسة إلى تقييم بعض المؤشرات الاقتصادية والتسويقية لتصنيع منتجات الألبان في الورش الصغيرة بمحافظة حمص لعام 2010. اعتمدت الدراسة على بيانات مقطعية من 68 ورشة تصنيع، و58 تاجر تجزئة، و7 تجار جملة. أظهرت النتائج أن تكلفة تصنيع الجبن المشلل هي الأعلى، بينما كانت الأقل للبن الرائب. بالنسبة للهوامش التسويقية، حقق المصنع أعلى هامش تسويقي للجبن المشلل والحلوم واللبن الرائب، بينما حقق تاجر التجزئة أعلى هامش تسويقي للجبن البلدي واللبن المصفى. خلصت الدراسة إلى ضرورة التركيز على المنتجات ذات الربحية العالية، وتصنيع منتجات جديدة منخفضة التكلفة، وتقليل الحلقات التسويقية، وتطوير نظم المعلومات السوقية.
Critical review
دراسة نقدية: تعتبر هذه الدراسة مهمة لتسليط الضوء على صناعة الألبان في الورش الصغيرة بمحافظة حمص، إلا أنها تفتقر إلى تحليل شامل للعوامل البيئية والاجتماعية التي قد تؤثر على هذه الصناعة. كما أن الدراسة تركز بشكل كبير على الجوانب الاقتصادية والتسويقية دون النظر إلى جودة المنتجات وتأثيرها على صحة المستهلك. كان من الممكن أن تكون الدراسة أكثر شمولاً إذا تضمنت تحليلاً لتأثير السياسات الحكومية والدعم المالي على هذه الصناعة. بالإضافة إلى ذلك، كان من الممكن تحسين الدراسة من خلال تضمين توصيات أكثر تفصيلاً حول كيفية تحسين الكفاءة الإنتاجية والتسويقية للورش الصغيرة.
Questions related to the research
  1. ما هي أعلى تكلفة لتصنيع منتجات الألبان في الورش الصغيرة بمحافظة حمص؟

    أعلى تكلفة لتصنيع منتجات الألبان كانت للجبن المشلل.

  2. ما هي المنتجات التي حققت أعلى هامش تسويقي للمصنعين؟

    المنتجات التي حققت أعلى هامش تسويقي للمصنعين هي الجبن المشلل والحلوم واللبن الرائب.

  3. ما هي التوصيات الرئيسية التي خلصت إليها الدراسة؟

    التوصيات الرئيسية تشمل التركيز على المنتجات ذات الربحية العالية، تصنيع منتجات جديدة منخفضة التكلفة، تقليل الحلقات التسويقية، وتطوير نظم المعلومات السوقية.

  4. ما هي العوامل التي لم تتناولها الدراسة بشكل كافٍ؟

    الدراسة لم تتناول بشكل كافٍ العوامل البيئية والاجتماعية، جودة المنتجات، وتأثير السياسات الحكومية والدعم المالي على صناعة الألبان.


References used
Bennett, A., J. Draaijer, B. Dugdill, J. Lambert and T.Thapa. 2001. Small-scale milk collection and processing in developing countries، Food and Agriculture Organization of the United Nations,:156
Fayad, F.2009. Sector study and value chain analysis of the Dairy sector in Syria، SME Support Programme، p:50
Ken, B. 2000. Milk marketing issues in the Northeast: There is a future for small family farmers, Penn State University, p:32-40
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