This research aimed to study some economic and marketing indicators
to evaluate dairy products in small workshop in Homs governorate in 2010.
Gross data of 68 samples of small –scale milk processors, 58 samples of
retailers and 7 samples of wholes
alers buyers were used. Results indicated that
the cost of Almichelle cheese manufacturing was the highest among the
products, while the least was for diluted yoghurt. The analysis results also
indicated that, for margins the processor was the highest for Alhalom،
Almichelle while retailers achieved the highest marketing margin for other
products. Net return indicators showed that retailers achieved the highest for
Albaladi and Labneh production while the processors achieved the highest net
return for other products. The study concluded the need to focus on products
that generate higher profit rate, manufacturing of a new low-cost products,
reduce marketing parties and develop efficient information systems.
