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The search aims to give a total idea about the resent situation of apples marketing in Syria generally, and Tartous Province, specially. 750 research forms have been organized. Randomly(350) forms have been distributed to apples farmers in Tartous, and(92) consumers, (65) ones to each trader and exporter in the wholesale markets, in Tartous Province. According to the results of the study the farmers, weakness in the performance of the marketing operations is the reason of problems and difficulties that apples marketing suffer from it, where the Calibration and choosing the type of the cans according to the capacity and the recommendations of market in terms of quality and quantity when determining the marketing appointment. The study has also taked about rising of apple's marketing margin and lowing of apple's marketing efficiency .So the study explained the reason of apple's marketing weakness and gave recommendations to improve it .
This research was done at Syrian coast (Lattakia and Tartous) where the research information were gather from 4 distributor area in (Tartous, Banias, Jableh, Kerdaha) during the period 2011-2012. (20) areas were choosed and Questionnaire was used w ith personality interview form for tomato farmers. The results signed to presence very strong correlation (r = 0.968) between production as dependent variable (y) and planted area at Syrian coast level as independent variable (x), whereas correlation was average (r = 0.620) between productivity as as dependent variable (y) and area as independent variable (x). The results also signed that (72.98%) of producing protectorate tomato was being marketed to wholesale market, whereas (22.07%) of production was being marketed to tomato past factories, (4.95%) was being marketed to processor factories for exterior export.
This research is a field study of the reality of small industrial projects in the industrial area in Tartous. The researcher started a theoretical presentation of the problems facing the small projects. It was adopted in the field study to identify the basic problems and the proposed solutions to the answers of a sample of the owners of these projects.
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