The search aims to give a total idea about the resent situation of apples marketing in
Syria generally, and Tartous Province, specially. 750 research forms have been organized.
Randomly(350) forms have been distributed to apples farmers in Tartous,
and(92)
consumers, (65) ones to each trader and exporter in the wholesale markets, in Tartous
Province.
According to the results of the study the farmers, weakness in the performance of
the marketing operations is the reason of problems and difficulties that apples marketing
suffer from it, where the Calibration and choosing the type of the cans according to the
capacity and the recommendations of market in terms of quality and quantity when
determining the marketing appointment.
The study has also taked about rising of apple's marketing margin and lowing of
apple's marketing efficiency .So the study explained the reason of apple's marketing
weakness and gave recommendations to improve it .
This research was done at Syrian coast (Lattakia and Tartous) where the research
information were gather from 4 distributor area in (Tartous, Banias, Jableh, Kerdaha)
during the period 2011-2012. (20) areas were choosed and Questionnaire was used w
ith
personality interview form for tomato farmers. The results signed to presence very strong
correlation (r = 0.968) between production as dependent variable (y) and planted area at
Syrian coast level as independent variable (x), whereas correlation was average (r = 0.620)
between productivity as as dependent variable (y) and area as independent variable (x).
The results also signed that (72.98%) of producing protectorate tomato was being
marketed to wholesale market, whereas (22.07%) of production was being marketed to
tomato past factories, (4.95%) was being marketed to processor factories for exterior
export.
This research is a field study of the reality of small industrial
projects in the industrial area in Tartous. The researcher started a
theoretical presentation of the problems facing the small projects. It
was adopted in the field study to identify the basic problems and
the proposed solutions to the answers of a sample of the owners of
these projects.