The search aims to give a total idea about the resent situation of apples marketing in
Syria generally, and Tartous Province, specially. 750 research forms have been organized.
Randomly(350) forms have been distributed to apples farmers in Tartous,
and(92)
consumers, (65) ones to each trader and exporter in the wholesale markets, in Tartous
Province.
According to the results of the study the farmers, weakness in the performance of
the marketing operations is the reason of problems and difficulties that apples marketing
suffer from it, where the Calibration and choosing the type of the cans according to the
capacity and the recommendations of market in terms of quality and quantity when
determining the marketing appointment.
The study has also taked about rising of apple's marketing margin and lowing of
apple's marketing efficiency .So the study explained the reason of apple's marketing
weakness and gave recommendations to improve it .
The research aims to estimate apple marketing margin and marketing
efficiency, through the study of farm prices, and marketing functions of the
apple throughout the whole marketing process, because of their great
importance as indicators of the ma
rketing process success.
The data were collected from tow sources: the first is by frequent visits to
apple markets in the study area, the second is by questionnaire that covered
(110) apple farmers. The marketing margin and officiency were quantitively
estimated based on the applied parameters wich are coinside, with the research
nature.
The research found that the apple marketing margin was very high, and the
apple marketing efficiency was very low, and illustrated the causes of that.
This investigation also showed the most important recommendations for the
improvement the performance of the marketing functions, and enhancing the
marketing margin and officiency.
