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Register a new userThe role of success factors in the reengineering of administrative processes (venerable) in improving the banking service Case Study of Commercial Bank Branch in Tartous
دور عوامل نجاح إعادة هندسة العمليات الإدارية (الهندرة) في تحسين الخدمة المصرفية دراسة حالة فرع المصرف التجاري في طرطوس
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يتناول البحث دراسة واقع إعادة هندسة العمليات الإدارية (الهندرة) في المصرف التجاري _فرع طرطوس_ و ذلك من خلال التعرف على عوامل نجاحها، و المتمثلة بتكنولوجيا المعلومات ، تأهيل الموارد البشرية، العامل التنظيمي و دور كل منها في تحسين الخدمة المصرفية، و بالتالي تحقيق رضا العملاء، و قد اعتمد الباحث على منهج دراسة الحالة و اتبع أسلوب الحصر الشامل و ذلك لصغر حجم المجتمع المدروس، و خلصت الدراسة إلى أن: عوامل نجاح إعادة هندسة العمليات الإدارية (العامل التنظيمي، تنمية و تدريب مهارات العاملين، تكنولوجيا المعلومات) تسهم بشكل كبير في تحسين الخدمة المصرفية في فرع المصرف التجاري السوري بطرطوس.
The study examines the reality of the re-engineering of the administrative processes in the commercial bank Tartous branch through identifying the factors of its success, namely information technology, human resource qualification, organizational factor, and their role in improving the banking service and thus achieving customer satisfaction. The study concluded that: The success factors of the re-engineering of the administrative processes (the organizational factor, the development and training of employees skills, information technology) contribute greatly to improving the banking service in the branch of the bank The Syrian Commercial Bank in Tartous.
References used
Liao.X,2010- Correlation between Business Process Reengineering andOperation Performance of National Commercial Banks, School of Tourism studies and Economic management, Leshan Normal University, Leshan, P.R.China
Dean.A.2011- Impact of Business Process Re-Engineering in Commercial Banks on Customer .. Opinion-Volume 1, No. 1, December
NORAH . D.A,2014- Business Process Reengineering ,practices and performance of Kenya commerecial bank .. Department of Business Administration School of Business, University of Nairobi
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This research deals with the study of basic administrative dimensions
influencing the adoption of Reengineering in Industrial Bank in Tartous,
where the address search of the importance of Reengineering as one of
modern management topics that must
be supported and support by the
management, and tries to show the relationship between information
technology and Reengineering, and the statement of the reality of training
and development of skills workers Will help start Reengineering, has been used as the preview intentionality researcher, where it was 50 a
questionnaire distributed to the employees in the bank, and the study concluded that the administration's belief of the importance of curriculum re-engineering and trust the final results and the reality of information technology helps to start re-engineering, and training goals You should be more pronounced.
This research deals with a study evaluating opportunities to apply the Business Process
Reengineering as an input to simplify administrative procedures at the Land Bank branch in
Tartous, where research attempts to show the importance of Reengineer
ing as one of modern
management topics that must be supported and support by the management, and
characterization of the current administrative processes and procedures and work to visualize
a proposed administrative processes after application Reengineering up to the steps's work
helps to simplify AlajraratAladrah, was the preview intentional use were questionnaire
distributed to the employees in the bank, and the study concluded that there was support and
support by the management of the possibility of applying the re-engineering entrance and
simplify After application procedures Reengineering positively reflected on the staff
performance and customer satisfaction.
The research aims at finding out the role of the electronic banking services provided
by the Commercial Bank of Syria in increasing customers' satisfaction, as well as focusing
on customers' satisfaction because of its importance and its role in ac
hieving the
competitive advantage in the delivery of services in the banking sector, which represents
an area of competition between public banks and private banks. Also, it aims at stating the
extent of the employees' participation in the bank under study regarding their eagerness to
achieve customers' satisfaction.
At the end, the research presents a summary of the most important findings. It also
presents some proposals and recommendations that will further improve the level of
electronic banking services and achieving customers' satisfaction inorder to compete at a
global level through a field study using a questionnaire designed for this purpose.
The researcher found that the process of organizational change is
affected by the levels of administrative creativity.
This study aims to shed light on the different aspects of
business processes re-engineering style as a method of
organizational change; its importance , its elements, its benefits, and
its types. This study also aims to recognize business processe
s reengineering
in Lattakia banks through studying
different factors that affect the business process reengineering, such
as the reconstruction of organizational structures, the capabilities of
high technology, and the improvement of the total quality criteria.
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