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Register a new userOver the commercial banks' commitment to the dimensions of social responsibility A field study in Lattakia
مدى التزام المصارف التجارية بأبعاد المسؤولية الاجتماعية دراسة ميدانية في محافظة اللاذقية
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يهدف البحث إلى دراسة مدى التزام المصارف التجارية بأبعاد المسؤولية الاجتماعية (القانونية, الاقتصادية, الأخلاقية, الإنسانية). اعتمد البحث المنهج الوصفي, و شمل مجتمع البحث جميع العاملين في المصارف التجارية العامة و الخاصة في محافظة اللاذقية, و البالغ عددهم تقريباً (671) عاملاً. تمّ تحديد حجم العينة بالاعتماد على قانون العينة الإحصائية, حيث بلغت (244) عاملاً تمّ توزيعها باستخدام التوزيع المتناسب بين المصارف العامة و الخاصة. وُزعت الاستبانات على العاملين و أعيد منها (230) استبانة بنسبة استجابة بلغت (94.26%). و باستخدام الأساليب الإحصائية توصل البحث إلى النتائج الآتية: *تلتزم المصارف التجارية في محافظة اللاذقية بأبعاد المسؤولية الاجتماعية: القانونية, الاقتصادية, الأخلاقية, بدرجة عالية, و بأهمية نسبية بلغت (71.88%) للبعد الأخلاقي, و (77.68%) للبعد الاقتصادي, و (74.04%) للبعد الأخلاقي. * تلتزم المصارف التجارية في محافظة اللاذقية ببعد المسؤولية الإنسانية بدرجة متوسطة, و بأهمية نسبية بلغت (57.92%). * لا تختلف المصارف التجارية العامة و الخاصة في درجة التزامها بأبعاد المسؤولية الاجتماعية: القانونية, و الاقتصادية, و الأخلاقية, و الإنسانية.
The research aims at studying the extent of commercial banks' commitment to the dimensions of social responsibility (legal, economic, moral, humanitarian). The research adopted a descriptive approach, Also the research community included all workers in the public and private commercial banks in the governate of Latakia, and of approximately (671) workers. The sample size was determined based on the statistical sample law, which has reached (244) workers and it has been distributed using the proportional distribution between public and private banks. The questionnaires were distributed to the employees, and (230) questionnaire were returned with a response rate (94.26%). Using statistical methods the results were as the following: *Commercial banks in the governate of Latakia are highly committed to dimensions of social responsibility, legal, economic, moral. The relative importance of the moral dimension is(71.88%), (77.68%) for the economic dimension, and (74.04%) for the moral dimension. *Commercial banks in Latakia governate is moderately committed to the humanitarian dimension of responsibility with the relative importance of (57.92%). *Public and private commercial banks do not differ in the degree of commitment to the dimensions of social responsibility: legal, economic, moral, and humanitarian.
References used
Anselmsson, Johan and Johansson, Ulf, Corporate Social Responsibility and the Positioning of grocery brands "An exploratory study of retailer and manufacturer brands at point of purchase, International Journal of Retail & Distribution Management,Vol.35, No.10, 2007
Carrigan, M. and Attalla, A. “The myth of the ethical consumer – do ethics matter in purchase behavior?”, Journal of Consumer Marketing, Vol. 18 No. 7, pp. 560- 77, 2001
Eweje, G. and Bentley, T, CSR and staff retention in New Zealand companies: A literature review. Department of Management and International Business Research Working Paper series 2006, no.6, Auckland, NZ: Massey University
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The objective of this study is to assess the reality of the professional commitment of
the employees in the private commercial banks in lattakia Governorate, The researchers
identified three types of functional commitment, which included both Affec
tive
commitment, Continuance commitment, and Normative commitment.
The researchers distributed a questionnaire to a random sample of 77 workers. Each
questionnaire included 24 phrases that measured the three types of commitment. They
calculated the Cronbach's Alpha coefficient to measure the stability of the scale, The t-test
was used for one sample to test the hypotheses, The researchers found results showing high
degrees of functional commitment of all three types, but at varying degrees, where the
mean of the responses on the expressions that measured the three types of commitment was
Greater than the mean neutrality of the scale.
The study examined the availability of employment of workers
in commercial banks in Lattakia, and determined its level
according to its dimensions: enthusiasm in work, sincerity in
work, indulging in work.
The study aimed to determine the effect of the practices of social responsibility in the
organizational commitment of workers in the Barakat family institution.
The aims of responsibility accounting is to design an information system able to do
an effective control over performance by linking accounting reports with related managers
according to organizational structure. This paper aims to clarify the impo
rtance of using
responsibility accounting and to know to what extent Syrian listed Banks apply such
techniques. A questionnaire was designed and distributed to the sample of this paper
(accountants, internal auditors). The research concludes that listed banks have a clear
determination for responsibility centers and they prepare operational budgets and compare
actual results with it to evaluate performance and they have a comprehensive reporting and
motivation system. It recommends -amongst other- to increase coordination between
people in every responsibility center and to clarify relations between them.
Customer Retention Management (CRM) provides a strong competitive advantage for
the organization to stay in the market. It helps management to track customer interactions
with the organization and allows employees access to all customer,s previous
information;
CRM gains its importance by creating a strategic vision to achieve the organization's goals
of maintaining customers and reaching loyalty through integration with marketing policies
and product development To increase the sales of the organization and to make offers that
attract the target customer and interact with him in a way that ensures its preservation.
The aim of the study is to define the reality of the application of CRM during the crisis
period )8402-8400( in the Syrian private banks in Lattakia, and study the dimensions of
customer relationship management in these banks, and then study the impact of these
dimensions on the performance indicators that were measured through indicators of
profitability, customer complaints, strong relationships with customers, customer
satisfaction and loyalty. In order to achieve this, two main hypotheses were formulated.
The researcher used the questionnaire technique to collect the data analyzed using
statistical tests, the most important of which were the one-sample t. test, and the Pearson
Correlation test. The researcher has reached several results, the most important of which is:
a good evaluation of the availability of CRM dimensions in the studied banks, and there is
a positive relationship between these dimensions and performance.
knowledge management
إدارة المعرفة
المصارف الخاصة
private banks
ولاء العملاء
customer loyalty
رضا العملاء
customer satisfaction
محافظة اللاذقية
إدارة علاقات العملاء
العملاء المربحين
تكنولوجيا إدارة علاقات العملاء
Customer Relationship Management
key Customer
CRM Technology
Lattakia Provenance
المزيد..
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