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Register a new userThe Dimensions of Employment and Availability of Employees in the Banking Sector: a Field Study in Commercial Banks in Lattakia
مدى توافر أبعاد الاستغراق الوظيفي لدى العاملين في القطاع المصرفي: دراسة ميدانية في المصارف التجارية بمدينة اللاذقية
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تناول البحث دراسة مدى توافر الاستغراق الوظيفي لدى العاملين في المصارف التجارية بمدينة اللاذقية, و تحديد مستواه وفق أبعاده: الحماس في العمل, الإخلاص في العمل, الانغماس في العمل.
The study examined the availability of employment of workers in commercial banks in Lattakia, and determined its level according to its dimensions: enthusiasm in work, sincerity in work, indulging in work.
Artificial intelligence review:
Research summary
تناولت الدراسة مدى توافر أبعاد الاستغراق الوظيفي لدى العاملين في المصارف التجارية بمدينة اللاذقية. تم استخدام الاستبانة كأداة رئيسية لجمع البيانات، حيث تم توزيع 170 استبانة على العاملين، وأعيد منها 161 استبانة صالحة للتحليل الإحصائي بنسبة استجابة بلغت 94.7%. أظهرت النتائج أن مستوى الاستغراق الوظيفي بشكل عام مرتفع وبأهمية نسبية 75.98%. بالنسبة لأبعاد الاستغراق الوظيفي، احتل بعد الإخلاص في العمل المرتبة الأولى، يليه بعد الانغماس في العمل، وأخيراً بعد الحماس في العمل. أوصت الدراسة بضرورة اتباع الأساليب الإدارية الحديثة وتعزيز مشاركة العاملين في اتخاذ القرارات وتكثيف الدورات التدريبية لتحسين مستوى الاستغراق الوظيفي.
Critical review
دراسة نقدية: الدراسة قدمت إسهاماً مهماً في فهم أبعاد الاستغراق الوظيفي في القطاع المصرفي بمدينة اللاذقية، إلا أنها اعتمدت بشكل كبير على الاستبانة كأداة وحيدة لجمع البيانات، مما قد يؤثر على تنوع النتائج. كان من الممكن تعزيز الدراسة باستخدام أدوات أخرى مثل المقابلات العميقة أو الملاحظات الميدانية للحصول على فهم أعمق. بالإضافة إلى ذلك، لم تتناول الدراسة تأثير العوامل الخارجية مثل الظروف الاقتصادية والسياسية على مستوى الاستغراق الوظيفي، وهو جانب مهم يجب مراعاته في الدراسات المستقبلية.
Questions related to the research
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ما هي الأبعاد الثلاثة للاستغراق الوظيفي التي تناولتها الدراسة؟
الأبعاد الثلاثة هي الحماس في العمل، الإخلاص في العمل، والانغماس في العمل.
-
ما هي نسبة الاستجابة للاستبانة التي استخدمت في الدراسة؟
نسبة الاستجابة للاستبانة بلغت 94.7%.
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أي بعد من أبعاد الاستغراق الوظيفي حصل على المرتبة الأولى في الدراسة؟
بعد الإخلاص في العمل حصل على المرتبة الأولى.
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ما هي التوصيات التي قدمتها الدراسة لتعزيز الاستغراق الوظيفي؟
أوصت الدراسة باتباع الأساليب الإدارية الحديثة، تعزيز مشاركة العاملين في اتخاذ القرارات، وتكثيف الدورات التدريبية.
References used
Chiu , Tai Sheng & Shiou Lu , Meei, 2003- "A Study of the Relationship between the organizational Climate and Job Involvement – taking a certain medical Center and its entrusted hospitals", Scandinavian Journal of Psychology, Vol. 40 No. 2 , 2003 PP. 13–30
Diefendorff, J., Brown, D., Kamin, A., and Lord, B. 2002- Examining the roles of job involvement and work centrality in predicting organizational citizenship behaviours and job performance. Journal of Organizational Behaviour, 23, 93-108
Hickman , Nikki, (2010),” organizational Development at “Fusion” Austin – based integrated marketing amployee engagement and Talent management strategies
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The objective of this study is to assess the reality of the professional commitment of
the employees in the private commercial banks in lattakia Governorate, The researchers
identified three types of functional commitment, which included both Affec
tive
commitment, Continuance commitment, and Normative commitment.
The researchers distributed a questionnaire to a random sample of 77 workers. Each
questionnaire included 24 phrases that measured the three types of commitment. They
calculated the Cronbach's Alpha coefficient to measure the stability of the scale, The t-test
was used for one sample to test the hypotheses, The researchers found results showing high
degrees of functional commitment of all three types, but at varying degrees, where the
mean of the responses on the expressions that measured the three types of commitment was
Greater than the mean neutrality of the scale.
The research aims at studying the extent of commercial banks' commitment to the
dimensions of social responsibility (legal, economic, moral, humanitarian). The research
adopted a descriptive approach, Also the research community included all worker
s in the
public and private commercial banks in the governate of Latakia, and of approximately
(671) workers. The sample size was determined based on the statistical sample law, which
has reached (244) workers and it has been distributed using the proportional distribution
between public and private banks. The questionnaires were distributed to the employees,
and (230) questionnaire were returned with a response rate (94.26%). Using statistical
methods the results were as the following:
*Commercial banks in the governate of Latakia are highly committed to dimensions
of social responsibility, legal, economic, moral. The relative importance of the moral
dimension is(71.88%), (77.68%) for the economic dimension, and (74.04%) for the moral
dimension.
*Commercial banks in Latakia governate is moderately committed to the
humanitarian dimension of responsibility with the relative importance of (57.92%).
*Public and private commercial banks do not differ in the degree of commitment to
the dimensions of social responsibility: legal, economic, moral, and humanitarian.
The objective of this research is to measure and evaluating the
quality of service in the private commercial banks in Syria and for
the purpose of determining the basic dimensions of quality of
service that customers are looking for and preferred,
even these
banks are able to focus and emphasize it and use it to enhance
customer satisfaction and retention, and to achieve the objectives of
the study are designed questionnaire was distributed to a random
sample of customer three private commercial banks in the city of
Hama (BEMO bank - Bank of Syria and Almahjr- Arab Bank).
Customer Retention Management (CRM) provides a strong competitive advantage for
the organization to stay in the market. It helps management to track customer interactions
with the organization and allows employees access to all customer,s previous
information;
CRM gains its importance by creating a strategic vision to achieve the organization's goals
of maintaining customers and reaching loyalty through integration with marketing policies
and product development To increase the sales of the organization and to make offers that
attract the target customer and interact with him in a way that ensures its preservation.
The aim of the study is to define the reality of the application of CRM during the crisis
period )8402-8400( in the Syrian private banks in Lattakia, and study the dimensions of
customer relationship management in these banks, and then study the impact of these
dimensions on the performance indicators that were measured through indicators of
profitability, customer complaints, strong relationships with customers, customer
satisfaction and loyalty. In order to achieve this, two main hypotheses were formulated.
The researcher used the questionnaire technique to collect the data analyzed using
statistical tests, the most important of which were the one-sample t. test, and the Pearson
Correlation test. The researcher has reached several results, the most important of which is:
a good evaluation of the availability of CRM dimensions in the studied banks, and there is
a positive relationship between these dimensions and performance.
knowledge management
إدارة المعرفة
المصارف الخاصة
private banks
ولاء العملاء
customer loyalty
رضا العملاء
customer satisfaction
محافظة اللاذقية
إدارة علاقات العملاء
العملاء المربحين
تكنولوجيا إدارة علاقات العملاء
Customer Relationship Management
key Customer
CRM Technology
Lattakia Provenance
المزيد..
The aim of the research is to determine the level of job performance of workers in private Syrian banks from the point of view of officials (director, assistant director, heads of departments and divisions), according to the following performance ind
icators: knowledge of job requirements, quality of work, amount of work performed, perseverance and confidence. The research was based on the descriptive and analytical approach. The current research targeted (11) banks, (66) questionnaires were distributed, and (59) questionnaires were retrieved from them, with a response rate of (89.39%). The results showed that the level of job performance of workers in the banks under study is high on the overall level, and with regard to the sub-indicators of performance.
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