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Register a new userThe Impact of Electronic Promotion on Increasing the Market Share at Investment Promotion Agencies ‘A Field Study in Syrian Investment Agency’
أثر الترويج الإلكتروني على زيادة الحصة السوقية لدى هيئات تشجيع الاستثمار "دراسة ميدانية في هيئة الاستثمار السورية"
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يهدف البحث إلى التعرف على أثر الترويج الالكتروني في تحسين كفاءة هيئة الاستثمار السورية في استقطاب الاستثمار الأجنبي المباشر، و ذلك بدراسة العلاقة بين درجة استخدام الترويج الالكتروني و بين زيادة حصتها السوقية، مع تحديد أهم العوامل التي تؤثر على فعاليته. و لتحقيق أهداف البحث تم اعتماد المنهج الوصفي التحليلي، و تطبيق استبانة على عينة من العاملين في هيئة الاستثمار السورية بلغت /38/ عاملاً. و قد توصل البحث إلى وجود علاقة ارتباط قوية بين استخدام الترويج الالكتروني في هيئة الاستثمار السورية و بين زيادة حصتها السوقية من الاستثمارات الأجنبية المباشرة، كذلك وجود علاقة قوية بين كلٍ من توفر الكوادر و الخبرات الفنية، و درجة استخدام تكنولوجيا المعلومات و الاتصالات في الهيئة و بين زيادة حصتها السوقية، و علاقة متوسطة بين جودة الموقع الشبكي للهيئة و زيادة الحصة السوقية، و علاقة ضعيفة بين المستوى و الدرجة لتنوع وسائل الترويج الالكتروني و بين زيادة الحصة السوقية. أما أهم العوامل التي تحد من فاعلية الترويج الالكتروني في الهيئة فتمثلت في غياب استراتيجية واضحة للترويج الالكتروني تتكامل مع الاستراتيجية الكلية للترويج، و في عدم الوضوح لمكونات المزيج الترويجي الالكتروني.
The research aims to identify the impact of electronic Promotion in improving the efficiency of the Syrian Investment Agency in attracting foreign direct investment, through studying the relationship between the degree of using of electronic promotion in the Syrian Investment Agency and increasing its market share, and to identify the most important factors that influence on its effectiveness. To achieve that, the research adopted the descriptive analytical method, and apply a questionnaire to a sample of employees in the agency amounted / 38 / employees. The research found a strong correlation between the using of electronic promotion in the agency and increasing its market share, also a strong correlation between the availability of personnel and technical expertise and the degree of using information and communication technology and increasing its market share, a medium correlation between the quality of the website and increasing the market share, and a weak correlation between the level of diversity of the electronic promotion tools and increasing the market share. The most important factors limiting the effectiveness of the electronic promotion in the agency were the lack of a clear strategy for electronic promotion, and the lack of clarity of the electronic promotion mix components.
References used
WILLS, LOIS.T.؛ WINT, ALVIN.G. Marketing a Country :Promotion as a Tool for Attracting Foreign Investment. Revised edition. Occasional paper No. 13. FIAS: Washington, 2000,4
MAKOMBE, IDDI. KACHWAMBA, MUHAJIR.Internet Marketing in the Public Sector: The Case of Investment Promotion Agencies. International Journal of eBusiness and e-Government Studies, (Online),Vol.3, No.2, 2011
WORLD BANK GROUP/MIGA, "Shaping the IPA to promote increased market access – the case study of FIPA Tunisia-",Investing in development Series No.31916, Washington, MIGA,2005
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This study sought to examine the relation of electronic promotion and the market share and their relation with gender, marital status, age, job, type of bank, and origin of the bank.
To this end, a questionnaire was developed and administered to a
stratified random sample of 103 bank employees in the northern west Bank, After date collection and analysis, it was found that there was a positive relation
between advertising and public relations and inherence went of sale
through electronic promotion means, on one hand, and the market
share, on the other hand. It was also found that there were significant
differences in market share in favor of age group less than 30 years.
There were also differences between electronic promotion and market
share in favor of Islamic bank and the indigenous Palestinian banks. In
the light of these findings, the researcher recommends that banks hold
contract with internet companies or electronic promotion
establishments to launch electronic promotion and campaigns in order
to get access to all citizen, increasing number of clients and enhancing
sales promotion.
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it has also the ability to obligate who has some money surplus (chunky) by turning it from its rigid or stagnated state to the investment market. The researcher based on the essential hypothesis of efficiency and effectiveness of Damascus stock market in attracting investment; using the descriptive analytical method to collect data, and a questionnaire as a tool for measurement, where distributed to a group of workers in financial brokerage companies, a group of workers in the financial institutions and a group of investors within the Syrian Stock market, in order to see their opinions to check the research hypotheses and look to the future situation.
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This research aimed to study the impact of electronic promotion in
rising percentages of hotels occupancy.
This study aims to measure the impact of investment on the
stock market in China, based on the assumption that increased
investment leads to higher stock market index, using annual data for
the period 1993 to 2015, where two explanatory variables
have also
been added: the exchange rate and inflation. The descriptive method
was used to present the concepts of variables, In addition to the
statistical method which use the tests of stationary, normal
distribution, multiple linear regression equation, which was
estimated by the OLS method, and causal test, by using (Eviews8).
Investments are generally real and actual swatch of overall community development،
development that generate power from factors and of itself and of itself، the importance of
investment flows in difficult circumstances with which that State as it i
s now in Syria، and
especially that she was subjected to significant losses as a result of this unjust war waged
since March 15، 2011، and therefore reflected the priority of economic policy generally
improving economic indicators of economic growth rate and GDP and improving The
balance of trade and increase cash reserves and others، Syrian investment body policy
particularly stimulating domestic and foreign investment and attracted to Syria، and that is
the essence and substance of our research.
الناتج المحلي الإجمالي
Investment
معدل النمو الاقتصادي
الاستثمار
هيئة الاستثمار السورية
GDP
أنواع و مجالات الاستثمار
العناقيد الصناعية
مناخ الاستثمار
types and areas of investment
growth-industrial clusters
the investment climate
Syrian investment agency
general budget and investment budget
المزيد..
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