The Impact of Electronic Promotion on Increasing the Market Share at Investment Promotion Agencies ‘A Field Study in Syrian Investment Agency’

The research aims to identify the impact of electronic Promotion in improving the efficiency of the Syrian Investment Agency in attracting foreign direct investment, through studying the relationship between the degree of using of electronic promotion in the Syrian Investment Agency and increasing its market share, and to identify the most important factors that influence on its effectiveness. To achieve that, the research adopted the descriptive analytical method, and apply a questionnaire to a sample of employees in the agency amounted / 38 / employees. The research found a strong correlation between the using of electronic promotion in the agency and increasing its market share, also a strong correlation between the availability of personnel and technical expertise and the degree of using information and communication technology and increasing its market share, a medium correlation between the quality of the website and increasing the market share, and a weak correlation between the level of diversity of the electronic promotion tools and increasing the market share. The most important factors limiting the effectiveness of the electronic promotion in the agency were the lack of a clear strategy for electronic promotion, and the lack of clarity of the electronic promotion mix components.

The Role and Importance of the Syrian Investment organization in rebuilding and Development

Investments are generally real and actual swatch of overall community development، development that generate power from factors and of itself and of itself، the importance of investment flows in difficult circumstances with which that State as it is now in Syria، and especially that she was subjected to significant losses as a result of this unjust war waged since March 15، 2011، and therefore reflected the priority of economic policy generally improving economic indicators of economic growth rate and GDP and improving The balance of trade and increase cash reserves and others، Syrian investment body policy particularly stimulating domestic and foreign investment and attracted to Syria، and that is the essence and substance of our research.