The tourist price is considered one of the important activities of tourist work, and an important element of the tourist marketing mixture elements. This due to its impact on the tourist activity. Because of the importance of Price, this study has ai
med to highlight the price promoting policies that Lattakia Hotel followed during marketing crisis phase which the business generally faced, and the current crisis especially; and realizing the promo policies types which the management applied and how effective they were. However, the hotel management’s applied policies have been (discount (reduction), psychological price and package price). Moreover, the study has focused on the extent of the tourist demand impact on the given products through applying this strategy by the Hotel management. The study community consisted of the Lattakia Hotel administrative staff of different administrative levels whose number was 35 members. A questionnaire has been established and distributed to the Lattakia Hotel administrative staff. In addition, data has been studied and analyzed by using SPSS. After data has been analyzed the researcher had a set of results: the discount (reduction) and package price policies applied in the business are successful and have a positive influence on the tourist demand, whereas the psychological price policy is unsuccessful and is almost absent in the business according to Lattakia Hotel Administrative employee.
Information plays a key role in decision-making and in making marketing plans and
strategies for companies. Marketing research is an important tool to help collect and
develop information. This research addresses the role of marketing research in t
he process
of renewal and innovation. This research shows that there is a positive significant
relationship between conducting marketing research and constantly offering new products,
as well as the existence of a positive significant relationship between conducting marketing
research and the development of existing products both technically and marketingwise.
This study aims to clarify the ability of Syrian companies to improve their
performance through adoption of green accounting as a marketing concept and its impact
on market share.
The study focused on the components and obstacles of environmental
knowledge for
application of green accounting and its impact on the marketing performance of the
company.
The researcher used the descriptive approach in the research community (Banias Oil
Refining Company), using a survey that has been distributed amongst workers in the
company, then the researcher analyzed the survey results by the Statistical Package for the
Social Sciences (SPSS).
The research concluded the following findings: Environmental knowledge among
workers is not at the required level, and this is what hampers the application of green
accounting in the academic concept Basically, in addition to having a lot of obstacles that
have limited the success in the application of green accounting and that reflected in turn on
the marketing performance of the company.
This study aims to find out the extent of application of the blue
ocean strategy dimensions in Syrian juices companies and the role
of exclusion, reduction, increase and innovation dimensions in the
market growth of these companies, in addition to
determine the
relative importance of each of the blue ocean dimensions from the
administrative staff members' point of view. The study took place in
juice manufacturers companies in Lattakia.
The conclusion of the study referred to the important role of the
blue ocean strategy in creating new markets for the studied
companies through excluding and reducing all that unnecessary
procedures, products and services and continuous reduction and
innovation process to create a new demand, where there is a
significant relationship between Blue Ocean philosophy dimensions
and markets growth.
This study aims to evaluate the consumer purchasing behavior who buys in order to
benefit from personal to him and members of his family in the economic crisis behavior
and to identify the choices and decisions of purchasing related to consumer goo
ds, , and all
this in order to identify new patterns Syrian consumer in crisis for actions economic
experienced by the local market about five years ago.
This was done using a descriptive approach by designing and distributing a
questionnaire to a random sample of consumers in the Syrian coast, and the data were
analyzed using spss statistical program, the researcher found that the economic crisis in the
local market have worked to change the Syrian consumer behavior. The study also showed
that this crisis has generated new patterns of behavior purchasing whether to delay and
postpone purchases of durable goods, or the emergence of rational behavior of the
rationalization of consumer spending and demand for buying used products and products
with low quality as a result of reduced purchasing power among Syrian consumers.
This study aimed to identify service quality level provided at hotels in Lattakia from
the guests' point of view. It also determined the satisfaction level of beneficiaries of hotel
services provided in research community and how guests evaluate th
e actual performance
of the hotel services provided at Afamia Rotana Hotel according to the quality hotel
services dimensions differently.
The research community consisted of Afamia Rotana Hotel guests. The researcher
has used the case study method and depended on descriptive approach to measure the
satisfaction of the beneficiaries with the quality of hotel services provided in the hotel. A
survey has been designed and distributed among the guests in order to measure the quality
level of hotel services in the research community. Then the researcher analyzed the survey
results by the Statistical Package for the Social Sciences (SPSS). The research concluded
that there was a clearly lack of quality of hotel services provided at the research
community according to the dimensions of quality of hotel services (tangibility, reliability,
power of responsiveness, empathy, trust and safety).
So the study has provided a set of recommendations, including making more efforts
to spread the quality culture at hotels, taking care of customers personally through the
accuracy of the performance, speed of implementation and courteous treatment, in addition
to developing a quality strategic plan in the research community.
This study aimed to identify the concept of sensory marketing and its importance and the definition of the concept of impulse purchase decision, as well as to analyze the impact of sensory marketing on the impulse purchase decision among consumers. T
o achieve this, the researcher conducted a survey on consumers of Seif beauty clinic in Lattakia governorate. The study reached a set of results, the most important of which was the existence of a significant relationship between sensory marketing on the one hand and personal, external and circumstantial factors affecting the impulsive buying decision among consumers of Seif beauty clinic products and preparations: The research also presented a set of proposals and recommendations that could help companies specialized in marketing such products to understand how to influence the consumer's buying decision, especially (impulse buying).
