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Register a new userSeasonality and Its Effect on Tourism in Lattakia Governorate Lattakia Tourist Hotel (formerly the Meridian): An Example
الموسمية و أثرها على السياحة في محافظة اللاذقية فندق اللاذقية السياحي (المريديان سابقاً) إنموذجاً
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جلال خضرة( باحث )
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تعد أثار الموسمية أهم التحديات التي تواجه السياحة في محافظة اللاذقية حيث يتضح أن النشاط السياحي في المحافظة عموماً يتصف بالموسمية، يظهر من شركات صناعة السياحة المرتبطة به لاسيما الإقامة (الفنادق خاصةً) معرضة للتقلبات الموسمية الحادة من حيث الطلب على المنتج السياحي و لاسيما ما يتعلق بالإيواء السياحي فظاهرة الموسمية تظهر في الزيادات او الانخفاض خلال وقت من أوقات السنة و يلحظ من خلال مؤشر الإقامة و لاسيما الفنادق تم دراسة عدة سنوات مأخوذة من عدد النزلاء في فندق اللاذقية السياحي خلال فصول السنة حيث يتبين عامل الموسمية و أثره السلبي في السياحة بشكل عام.
The effects of seasonality stand as the most significant challenges that face tourismin the Governorate of Lattakia. It seems that seasonality generally shapes the tourist activities in the governorate. However, such relevant tourism industry companies, especially those classified hotels, look subject to severe seasonal changes from the point of view of demand on the tourist product—in particular what relates tourist sheltering. The phenomenon of seasonality appears in the increase or decrease of demand during specific time in the year, and also as the stay index reveals with special reference to hotels. A survey study of the period spanning over a few years quoted from the number of clients of the Tourist Lattakia Hotel during the various seasons of the year, where the factor of seasonality together with its negative effect on tourism in general does disclose itself.
Artificial intelligence review:
Research summary
تتناول هذه الدراسة تأثير الموسمية على السياحة في محافظة اللاذقية، مع التركيز على فندق اللاذقية السياحي (المريديان سابقًا) كنموذج. تعتبر الموسمية من أهم التحديات التي تواجه السياحة في المحافظة، حيث يظهر النشاط السياحي بشكل موسمي، مما يؤدي إلى تقلبات حادة في الطلب على المنتج السياحي، خاصة في مجال الإيواء السياحي. تم تحليل بيانات عدد النزلاء في الفندق خلال عدة سنوات، مما أظهر تأثير الموسمية السلبي على السياحة. تهدف الدراسة إلى تقديم بدائل وترتيبات إدارية وسياحية لمعالجة آثار الموسمية، وتحديد العوامل الطبيعية والمناخية المؤثرة على التدفق السياحي، واستمرارية الموسم السياحي، والنتائج الاقتصادية للموسمية. استخدمت الدراسة مناهج وصفية واستقرائية وكميّة إحصائية لتحليل البيانات واستخلاص النتائج والتوصيات. من بين التوصيات المقدمة: تقديم أسعار تشجيعية للسياح خارج الموسم السياحي، منح الموظفين إجازاتهم في الفصول الأخرى، والدعاية والإعلان عن الرحلات السياحية في فترة ما بين المواسم.
Critical review
تعد هذه الدراسة مهمة لفهم تأثير الموسمية على السياحة في محافظة اللاذقية، ولكن يمكن تحسينها من خلال التركيز على المزيد من الحلول العملية والابتكارية لمواجهة تحديات الموسمية. كما يمكن توسيع نطاق الدراسة لتشمل مناطق أخرى في سوريا أو حتى مقارنة مع مناطق أخرى في العالم ذات ظروف مشابهة. بالإضافة إلى ذلك، يمكن تعزيز الدراسة بمزيد من البيانات الحديثة لتقديم صورة أكثر دقة عن الوضع الحالي للسياحة في المحافظة.
Questions related to the research
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ما هي أهم التحديات التي تواجه السياحة في محافظة اللاذقية؟
أهم التحديات التي تواجه السياحة في محافظة اللاذقية هي الموسمية التي تؤدي إلى تقلبات حادة في الطلب على المنتج السياحي، خاصة في مجال الإيواء السياحي.
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ما هي أهداف الدراسة؟
تهدف الدراسة إلى تقديم بدائل وترتيبات إدارية وسياحية لمعالجة آثار الموسمية، وتحديد العوامل الطبيعية والمناخية المؤثرة على التدفق السياحي، واستمرارية الموسم السياحي، والنتائج الاقتصادية للموسمية.
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ما هي المنهجية التي اتبعتها الدراسة؟
اتبعت الدراسة مناهج وصفية واستقرائية وكميّة إحصائية لتحليل البيانات واستخلاص النتائج والتوصيات.
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ما هي التوصيات المقدمة في الدراسة لمواجهة تحديات الموسمية؟
من بين التوصيات المقدمة: تقديم أسعار تشجيعية للسياح خارج الموسم السياحي، منح الموظفين إجازاتهم في الفصول الأخرى، والدعاية والإعلان عن الرحلات السياحية في فترة ما بين المواسم.
References used
Baum, T.& S Lundtorp( eds)(2001) : Seasonality in Tourism.(=Advances in Tourism Researa h Series). Amsterdam
Baum, T.and hagan,l.(1997)responses to seasonalitu hn tourism : Denmark pp8
Baron, R. (1975) seasonalitu in tourism : tech nicalseriesNo. 2, London
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