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The Role Of Technological Innovation In Enhancing The Competitive Advantage Of Small Enterprises

دور الابتكار التكنولوجي في تعزيز الميزة التنافسية للمشاريع الصغيرة

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 Publication date 2021
  fields Business Management
and research's language is العربية
 Created by Shamra Editor




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This study aimed to clarify the role of technological innovation in its dimensions (innovation in product, innovation in operations, innovation in research and development) in enhancing the competitive advantage of small enterprises. Their number is 2312 workers, where the researcher obtained this number through the records of workers in administrative affairs, in order to know the role of technological innovation in improving competitive advantage. The researcher adopted the descriptive analytical approach within the framework of explaining the role of technological innovation dimensions in enhancing the competitive advantage. A main hypothesis was formulated that included three sub hypotheses. The researcher used the questionnaire to collect the data that was analyzed by Statistical package for social sciences. SPSS(20). The study reached a set of results, from which correlation between technological innovation in its dimensions (innovation in product, innovation in operations, innovation in research and development) and the promotion of competitive advantage, which means a statistically significant relationship between Technological innovation and promotion of competitive advantage The study recommended the necessity of promoting the adoption of competitive advantage in the project by increasing mutual trust between the organization and customers, and the organizations having a large number of technological innovations to achieve customer satisfaction.


Artificial intelligence review:
Research summary
هدفت هذه الدراسة إلى توضيح دور الابتكار التكنولوجي بأبعاده المختلفة (الابتكار في المنتج، الابتكار في العمليات، الابتكار في البحث والتطوير) في تعزيز الميزة التنافسية للمشاريع الصغيرة المنتجة للسلع الغذائية في محافظة اللاذقية. اعتمد الباحث على المنهج الوصفي التحليلي، واستخدم الاستبانة لجمع البيانات من 2312 عامل في المستويات الإدارية الثلاثة لهذه المشاريع. تم تحليل البيانات باستخدام برنامج SPSS (20). توصلت الدراسة إلى وجود علاقة ذات دلالة إحصائية بين الابتكار التكنولوجي وتعزيز الميزة التنافسية. أوصت الدراسة بضرورة تعزيز تبني الابتكار التكنولوجي وزيادة الثقة المتبادلة بين المنظمة والعملاء لتحقيق رضا العملاء وزيادة الميزة التنافسية.
Critical review
دراسة نقدية: الدراسة قدمت إسهاماً مهماً في توضيح دور الابتكار التكنولوجي في تعزيز الميزة التنافسية للمشاريع الصغيرة، إلا أنها لم تتناول بعمق التحديات التي تواجه هذه المشاريع في تبني الابتكارات التكنولوجية. كان من الممكن أن تكون الدراسة أكثر شمولية إذا تضمنت تحليلاً للعوامل الخارجية مثل البيئة الاقتصادية والسياسية التي قد تؤثر على قدرة المشاريع الصغيرة على الابتكار. كما أن الاعتماد على الاستبانة فقط قد يحد من دقة النتائج، وكان من الممكن استخدام أساليب بحثية متعددة لتعزيز مصداقية النتائج.
Questions related to the research
  1. ما هي الأبعاد التي تناولتها الدراسة لدور الابتكار التكنولوجي؟

    تناولت الدراسة ثلاثة أبعاد للابتكار التكنولوجي: الابتكار في المنتج، الابتكار في العمليات، والابتكار في البحث والتطوير.

  2. ما هو المنهج الذي اعتمده الباحث في هذه الدراسة؟

    اعتمد الباحث على المنهج الوصفي التحليلي.

  3. ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟

    توصلت الدراسة إلى وجود علاقة ذات دلالة إحصائية بين الابتكار التكنولوجي بأبعاده المختلفة وتعزيز الميزة التنافسية للمشاريع الصغيرة.

  4. ما هي التوصيات التي قدمتها الدراسة لتعزيز الميزة التنافسية للمشاريع الصغيرة؟

    أوصت الدراسة بضرورة تعزيز تبني الابتكار التكنولوجي، زيادة الثقة المتبادلة بين المنظمة والعملاء، واستخدام تكنولوجيا جديدة في تقديم المنتجات لتحقيق رضا العملاء وزيادة الميزة التنافسية.


References used
Rifai, Mamdouh.Innovation Strategies: Management's Path Toward Ongoing Innovation.The first scientific conference entitled "Support and Development of Small Enterprises", entitled "Innovation Strategies, Faculty of Commerce, Ain Shams University, 11.12March 2012, p.3.
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