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The Level and Role of Public Relations in Spreading Sports Culture from the Point of View of Workers in the Syrian Football Association

مستوى ودور العلاقات العامة في نشر الثقافة الرياضية من وجهة نظر العاملين في الاتحاد السوري لكرة القدم

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 Publication date 2021
  fields Medicine
and research's language is العربية
 Created by Shamra Editor




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The current study aims to examine the level and role of public relations in spreading sports culture from the point of view of the workers in the Syrian Football Association. It also aims to identify the most important factors that have an impact on carrying out this role. To achieve these goals, the researchers used the descriptive analytical approach of survey style. The research community included employee in the field of public relations at the level of the Syrian Arab Football Association and the level of clubs in six governorates, and some of the fans of Syrian football. The sample was taken using comprehensive counting, where the number of sample members reached (141). The study concluded that there is a weakness in the performance of public relations, by the federation and the clubs, in terms of disseminating sports education among the masses. There are also statistically significant differences between the research axes in the extent of their contribution to the spread of the sports culture. For the benefit of the axis of public relations functions and its educational and pedagogical role.


Artificial intelligence review:
Research summary
تهدف الدراسة إلى التعرف على مستوى ودور العلاقات العامة في نشر الثقافة الرياضية من وجهة نظر العاملين في الاتحاد السوري لكرة القدم. استخدم الباحثان المنهج الوصفي المسحي التحليلي باستخدام الاستبانة كأداة لجمع البيانات، وشمل مجتمع البحث العاملين في مجال العلاقات العامة على مستوى الاتحاد والأندية في ست محافظات وبعض جماهير الكرة السورية. بلغ عدد أفراد العينة 141. خلصت الدراسة إلى وجود ضعف في أداء العلاقات العامة سواء في الاتحاد أو الأندية في نشر الثقافة الرياضية لدى الجماهير. كما توجد فروق ذات دلالة معنوية بين محاور البحث في مدى إسهامها بنشر الثقافة الرياضية، لصالح محور وظائف العلاقات العامة ودورها التربوي والتثقيفي. أوصت الدراسة بوضع خطط مناسبة للنهوض بأداء إدارة العلاقات العامة، وإقامة دورات تدريبية للعاملين في هذا المجال، والاستفادة من التطورات التكنولوجية في مجال الاتصال، والاعتماد على الكفاءات العلمية لتطوير عمل العلاقات العامة، ووضع أسس علمية لقيام العلاقات العامة بأداء دورها في نشر الثقافة الرياضية.
Critical review
دراسة نقدية: تعتبر الدراسة الحالية مهمة في تسليط الضوء على دور العلاقات العامة في نشر الثقافة الرياضية، إلا أن هناك بعض النقاط التي يمكن تحسينها. أولاً، العينة المستخدمة قد تكون غير كافية لتمثيل جميع العاملين في الاتحاد والأندية بشكل دقيق، مما قد يؤثر على تعميم النتائج. ثانياً، لم تتناول الدراسة بالتفصيل كيفية تحسين أداء العلاقات العامة بشكل عملي وملموس، بل اكتفت بتقديم توصيات عامة. ثالثاً، كان من الممكن أن تتضمن الدراسة مقارنة مع تجارب دول أخرى في مجال العلاقات العامة الرياضية للاستفادة من أفضل الممارسات. وأخيراً، كان من الممكن استخدام أدوات بحثية إضافية مثل المقابلات العميقة أو المجموعات البؤرية للحصول على فهم أعمق لآراء العاملين والجماهير.
Questions related to the research
  1. ما هو الهدف الرئيسي من الدراسة؟

    الهدف الرئيسي هو التعرف على مستوى ودور العلاقات العامة في نشر الثقافة الرياضية من وجهة نظر العاملين في الاتحاد السوري لكرة القدم.

  2. ما هي المنهجية التي استخدمها الباحثان في الدراسة؟

    استخدم الباحثان المنهج الوصفي المسحي التحليلي باستخدام الاستبانة كأداة لجمع البيانات.

  3. ما هي النتائج الرئيسية للدراسة؟

    النتائج الرئيسية تشير إلى وجود ضعف في أداء العلاقات العامة سواء في الاتحاد أو الأندية في نشر الثقافة الرياضية لدى الجماهير، وتوجد فروق ذات دلالة معنوية بين محاور البحث لصالح محور وظائف العلاقات العامة ودورها التربوي والتثقيفي.

  4. ما هي التوصيات التي قدمتها الدراسة لتحسين أداء العلاقات العامة؟

    أوصت الدراسة بوضع خطط مناسبة للنهوض بأداء إدارة العلاقات العامة، إقامة دورات تدريبية للعاملين، الاستفادة من التطورات التكنولوجية في مجال الاتصال، الاعتماد على الكفاءات العلمية، ووضع أسس علمية لقيام العلاقات العامة بأداء دورها في نشر الثقافة الرياضية.


References used
Saidi, Abdullah bin Khamis, Al - Hinaia, Marwa bint Muhammad (2014): the level of scientific culture among students of the eighth grade basic, a comparative study between g overnment and private bilingual schools in the Sultanate of Oman, Journal of Educational Sciences, Volume 26, Sultan Qaboos University, Oman
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