تهدف الدراسة الحالية للتعرف على مستوى ودور العلاقات العامة في نشر الثقافة الرياضية من وجهة نظر العاملين في الاتحاد السوري لكرة القدم، كما تهدف للتعرف على أهم العوامل المؤثرة على ممارسة هذا الدور بفعالية، ولتحقيق هذا الأهداف قام الباحثان باستخدام المنهج الوصفي المسحي التحليلي باستخدام الاستبانة كأداة لجمع البيانات، وهو الأسلوب الذي ينسجم مع هذا البحث من حيث مشكلته وأهدافه ولملائمته لطبيعة البحث. وشمل مجتمع البحث العاملين في مجال العلاقات العامة على مستوى الاتحاد العربي السوري لكرة القدم ومستوى الأندية في ست محافظات، والبعض من جماهير الكرة السورية. تم أخذ العينة باستخدام الحصر الشامل حيث بلغ عدد افراد العينة (141). وقد خلصت الدراسة إلى وجود ضعف في أداء العلاقات العامة سواء في الاتحاد أو الأندية لمهامها في نشر الثقافة الرياضية لدى الجماهير. كما توجد فروق ذات دلالة معنوية بين محاور البحث في مدى إسهامها بنشر الثقافة الرياضية. ولصالح محور وظائف العلاقات العامة ودورها التربوي والتثقيفي.
The current study aims to examine the level and role of public relations in spreading sports culture from the point of view of the workers in the Syrian Football Association. It also aims to identify the most important factors that have an impact on carrying out this role. To achieve these goals, the researchers used the descriptive analytical approach of survey style. The research community included employee in the field of public relations at the level of the Syrian Arab Football Association and the level of clubs in six governorates, and some of the fans of Syrian football. The sample was taken using comprehensive counting, where the number of sample members reached (141). The study concluded that there is a weakness in the performance of public relations, by the federation and the clubs, in terms of disseminating sports education among the masses. There are also statistically significant differences between the research axes in the extent of their contribution to the spread of the sports culture. For the benefit of the axis of public relations functions and its educational and pedagogical role.
References used
Saidi, Abdullah bin Khamis, Al - Hinaia, Marwa bint Muhammad (2014): the level of scientific culture among students of the eighth grade basic, a comparative study between g overnment and private bilingual schools in the Sultanate of Oman, Journal of Educational Sciences, Volume 26, Sultan Qaboos University, Oman
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