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Register a new userThe Role Of Public Relations From The Emploees’ Point Of View
دور العلاقات العامة في المجال الرياضي من وجهة نظر العاملين فيها
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Tishreen University ورقة بحثية
Publication date
2016
fields
Physical Education
and research's language is
العربية
Created by
Shamra Editor
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تشكل العلاقات العامة خلية مهمة من جسم أي مؤسسة لما لها من دور هام و فعال في تحقيق الأهداف ، و في المجال الرياضي تزداد الأهمية بسبب جماهيرية هذا القطاع . و لذلك جاءت هذه الدراسة التي تسعى إلى التعرف على دور و أهمية العلاقات العامة في المؤسسات الرياضية في الجمهورية العربية السورية من وجهة نظر العاملين لكي تعطي صورة عن واقع عمل هذا التشكيل في الهيكل التنظيمي و لهذا الغرض اتخذ المنهج الوصفي بأسلوب المسح التحليلي و طبق على عينة مكونة من 44 فرداً يمثلون نسبة 88% من مجتمع الأصل ليتوصل إلى جملة من النتائج كان أهمها أن هناك اختلاف في وجهة نظر العاملين حول دور و أهمية العلاقات العامة حسب محاورها و أنه لا توجد درجات متدنية لمدى فهم و استخدام العلاقات العامة من قبل العاملين فيها .
institution because of its important and active role in achieving its goals. The importance of the public relation is increasing in the sports field because of the mass of this sector. Thus this study seeks to identify the role and importance of public relations in sports institutions in the Syrian Arab Republic, from the perspective of workers in order to illustrate of the reality of the functioning of this sector in the organizational structure .the descriptive method is used with analytical survey manner . The method was applied to a sample of 44 individuals representing 88% of the research community. Thestudy concluded with several important resultswhich include that there is a difference in the employees'point of view about the role and importance of public relations according to axes of the study. There are no low degrees of how to understand and use by the public relations staff.
References used
BREKOWITZ, DAN: Practitioners Roles ,Public Relations Education, And Professional Socializatiorn: Exploratory Study, Journal Of Public Relations Research, 11,P91-103, 1999
(CUTLIP, S.M., CENTER, & BROOM, G.M, Effective Public Relations. Englewood Cliffs, NJ: Prentice-Hall, (1994
(DOZIER, D.M, the Organizational Role of Communications and Public Relations Practitioners. In J.E.Grunig (Ed.), Excellence in Public Relations and Communication Management (pp. 327-355). Hillsdale, NJ:Lawrence Erlbaum. ., (1992
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