The objective of this research is to measure and evaluating the
quality of service in the private commercial banks in Syria and for
the purpose of determining the basic dimensions of quality of
service that customers are looking for and preferred,
even these
banks are able to focus and emphasize it and use it to enhance
customer satisfaction and retention, and to achieve the objectives of
the study are designed questionnaire was distributed to a random
sample of customer three private commercial banks in the city of
Hama (BEMO bank - Bank of Syria and Almahjr- Arab Bank).
This study aims to identify the impact of the quality of banking service dimensions (tangibles, reliability, assurance, empathy and responsiveness) on customer satisfaction in the Bank of Syria and Overseas.
