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Register a new userThe relative importance of the effect of the marketing mix elements in the decision to buy medicines from the point of view of pharmacists in the city of Damascus
الأهمية النسبية لتأثير عناصر المزيج التسويقي في قرار شراء الأدوية من وجهة نظر الصيادلة في مدينة دمشق
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Syrian Virtual University رسالة ماجستير
Publication date
2016
and research's language is
العربية
Created by
Shamra Editor
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قامت هذه الدراسة على أساس قياس الأهمية النسبية لتأثير عناصر المزيج التسويقي لشركات الأدوية العاملة في السوق السورية في القرار الشرائي، و ركزت على القرار الشرائي للصيادلة كونهم أحد أهم الوسطاء الذين يقومون بشراء الأدوية من شركات الأدوية ليعاد بيعها للمستهلكين النهائيين (المرضى).
the present study based on the measurement of the relative importance of the effect of the marketing mix elements for pharmaceutical companies operating in the Syrian market in the decision SPV, focused on the decision SPV for pharmacists because they are one of the most important middlemen who buy drugs from pharmaceutical companies to be sold to end-consumers (patients).
References used
(Akroush, M. N. (2011). The 7Ps Classification of the Services Marketing Mix Revisited: An Empirical Assessment of their Generalisability, Applicability and Effect on Performance-Evidence from Jordan’s Services Organisations. Jordan Journal of Business Administration, 7(1
Baker, M. J., & Hart, S. J. (Eds.). (2008). The marketing book. Routledge. London
(Chew, L. D., O'Young, T. S., Hazlet, T. K., Bradley, K. A., Maynard, C., & Lessler, D. S. (2000). A physician survey of the effect of drug sample availability on physicians' behavior. Journal of General Internal Medicine, 15(7
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