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Register a new userThe role of using The Social Media in activating public relations activities (Field study at Tishreen University)
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Tishreen University مقالة
Publication date
2019
fields
Economy
and research's language is
العربية
Created by
امانة التحرير مجلة جامعة تشرين
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This study aims to determine the relationship between the use of The Social Media and the activation of public relations activities at Tishreen University. The researcher relied on both the methodological approach as a general approach to research, and the descriptive approach and distributed a questionnaire to (303) employees of the central administration at Tishreen University, (274) questionnaires were retrieved, valid for the use of (264) questionnaires. A field study was carried out for the purpose of explaining this relationship. The researcher used the Pearson correlation coefficient. The study concluded that there is a significant positive relationship between the use of the Social Media and the activation of public relations activities; The study also reached a set of recommendations and proposals that would positively contribute to improving the role of the university's page on The Social Media in activating public relations activities.
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Research summary
تهدف هذه الدراسة إلى تحديد العلاقة بين استخدام مواقع التواصل الاجتماعي وتفعيل أنشطة العلاقات العامة في جامعة تشرين. اعتمد الباحثون على المنهج الوصفي ووزعوا استبانة على 303 من العاملين في الإدارة المركزية بالجامعة، وتم استرداد 274 استبانة صالحة للاستخدام. استخدم الباحثون معامل ارتباط بيرسون لتحليل البيانات، وخلصت الدراسة إلى وجود علاقة طردية معنوية بين استخدام مواقع التواصل الاجتماعي وتفعيل أنشطة العلاقات العامة. كما قدمت الدراسة مجموعة من التوصيات لتحسين دور صفحة الجامعة على مواقع التواصل الاجتماعي في تفعيل أنشطة العلاقات العامة.
Critical review
دراسة نقدية: تعتبر هذه الدراسة خطوة هامة في فهم دور مواقع التواصل الاجتماعي في تفعيل أنشطة العلاقات العامة في الجامعات. ومع ذلك، يمكن أن تكون هناك بعض النقاط التي تحتاج إلى تحسين. أولاً، قد يكون من المفيد توسيع نطاق الدراسة لتشمل جامعات أخرى لمقارنة النتائج. ثانياً، يمكن أن تكون هناك حاجة لاستخدام أدوات تحليلية إضافية لتقديم صورة أكثر شمولية عن تأثير مواقع التواصل الاجتماعي. وأخيراً، يجب أن تأخذ الدراسة في الاعتبار العوامل الثقافية والاجتماعية التي قد تؤثر على استخدام مواقع التواصل الاجتماعي في سياقات مختلفة.
Questions related to the research
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ما هو الهدف الرئيسي من هذه الدراسة؟
الهدف الرئيسي هو تحديد العلاقة بين استخدام مواقع التواصل الاجتماعي وتفعيل أنشطة العلاقات العامة في جامعة تشرين.
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ما هي المنهجية التي اعتمدت عليها الدراسة؟
اعتمدت الدراسة على المنهج الوصفي واستخدمت استبانة لجمع البيانات من العاملين في الإدارة المركزية بجامعة تشرين.
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ما هي النتائج الرئيسية التي توصلت إليها الدراسة؟
توصلت الدراسة إلى وجود علاقة طردية معنوية بين استخدام مواقع التواصل الاجتماعي وتفعيل أنشطة العلاقات العامة.
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ما هي التوصيات التي قدمتها الدراسة لتحسين دور صفحة الجامعة على مواقع التواصل الاجتماعي؟
قدمت الدراسة توصيات لتحسين دور صفحة الجامعة على مواقع التواصل الاجتماعي، منها تعزيز متابعة الصفحة وقياس فعاليتها، وتشجيع القائمين على العلاقات العامة لتوظيف هذه المواقع بشكل أفضل.
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